Reader & Patient Offended by Our Knight Cover

May 1 2005
Reader & Patient Offended by Our Knight Cover
May 1 2005

Who designed the front cover of the April Issue (2005)?? "Ease Childbirth, Reduce Scoliosis, Stop Snoring and MORE With These Great Techniques"? All this with a pic­ture of what looks like a man in a suit humping a knight. For the uninitiated, this certainly does not cast chiropractic in a good light. What were you thinking? My perspective may seem surprising, but what is even more surprising is where it came from. That issue was on the re­ception counter (where the mailman dropped it) and it was a patient who com­mented on the "treatment the knight was getting." The sexual innuendo was clear. We chi­ropractors have a very hands-on profes­sion and we (chiropractors, colleges, and publishers) must guard our reputation against misrepresentation. Everyone likes a joke, but let's just keep the jokes off the front cover. Dr. Joseph Olejak TAC Responds: While we thank Dr. Olejak for his com­ments, obviously we did not have that take on the photo or we wouldn'/ have selected it as a cover shot. We simply saw a good-natured chiropractor giving a knight an adjustment on the lower ver­tebra of the spine, using a common tech­nique utilized by many full spine adjust­ers. And, while humorous, the image of a knight being adjusted does serve the purpose of illustrating that everyone everywhere needs chiropractic care. We do appreciate the feedback, though, and will exercise more caution in the future.