OUR COVER STORY THIS ISSUE FEATURES ONE OF THE MOST influential people in chiropractic, Kent Greenawalt, CEO of Foot Levelers, who discusses perhaps his greatest challenge yet...establishing a successful national campaign for chiropractic that will get more people to "go see a chiropractor". This is by no means an easy task. As many of you may recall, in 1996, the ICA and ACA joined forces in a similar venture, a 3-year campaign that didn't end up having as much of an impact as we all had hoped. Fortunately for chiropractic, though, Kent Greenawalt is not letting the past dictate the future. A man with a real head for business, if there's anyone who can spearhead a successful campaign for chiropractic, it just might be he. Find out more for yourself in our interview with Kent Greenawalt beginning on page 30. Achieving success with your patient results is getting easier with the latest developments in technologies and services being offered. To help you understand and realize what's out there for you and your patients, we've included a special feature this issue on Diagnostics, Electromedicine, and X-rays, beginning with Dr. Jeff Cronk's article on page 18, which describes exactly how you can incorporate X-ray Digitization into your practice. It won't be long before all X-rays are done digitally because of the ease of transportation of X-ray information to get a second opinion and just for the simplicity of not dealing with the films! Find out more in Jeff's article on how you can use the technology of the future in your office today. Continuing with our special feature, we've gathered photos and illustrations from six different companies to demonstrate how their diagnostic equipment can validate the need for chiropractic care. These services and tools allow you and your patients to see just how much your care is helping them. This takes all of the guessing out of your work and will help with your patient compliance, referrals, insurance reimbursements, credibility, and so much more! Closing up our features, Steven Shanks, of Erchonia Medical, discusses the use of low level laser therapy in your clinics, for pain management as well as its many other applications, on page 34. Dr. George Curry is our Amazing Chiropractor featured on page 14. Dr. Frank Nicchi, President of New York Chiropractic College, shares the progress and direction the school has been taking under his direction (pg. 50). And, finally, in technique, Dr. Donald Epstein shares his Somato Respiratory Integration exercises to relieve stress, which you may use for yourself as well as your patients (pg. 42). Well, that pretty well sums up the feature stories this issue! With four interviews, the diagnostic feature with six different companies, along with our great columnists and departments, we're working hard to make sure you get the best overview of everything happening in the profession that will help you offer the best care for your patients. And, along those lines, TXC's first International Symposium, Chiropractic '06, Feb. 12-19"', will be offering you the opportunity to learn about and witness many of the groundbreaking strides in patient care in a one-week event. Mark your calendars to attend, and call today to reserve your space! (See ad on pg. 51) For chiropractic. Jaclyn Busch Touzard Executive Editor [email protected]
