How to Use Social Media to Get More Chiropractic Patients
IN BRIEF
MARKETING
Tom Daniel
With nearly 4.9 billion users worldwide, social media offers numerous opportunities to grow your practice. While it may seem daunting, creating engaging content can be fun and easy with the right strategy. By following the tips outlined in this article, chiropractors can make the most of social media to promote their practice, attract new patients, and connect with existing patients.
1. Sharing your practice’s story - This can help build a relationship with patients and earn their trust, which is essential to getting them to book an appointment. You can share personal insights about yourself, such as your expertise, background, and values, to create an element of authenticity in your brand.
2. Target Your Local Audience - The purpose of social media marketing is to increase brand recognition, drive traffic to your website, and get more people to book appointments. Facebook and Instagram have built-in tools that allow you to target specific audiences based on interests, age, location, and other factors.
3. Improve Your Website Traffic - More than half of people use social media to find healthcare providers, making it important to regularly post engaging content on social media platforms. Encourage potential patients to visit your site by linking your website in your bio.
4. Advertise Your Services - To boost engagement on social media, include relevant information about your practice’s services and products, such as savings opportunities, new offerings, information about the benefits of chiropractic services, and statistics. Use creative content such as educational videos and funny GIFs to attract potential patients and increase your credibility.
5. Boost Your Customer Service - Social media can serve as a quick and efficient customer service tool. You can build connections with both new and existing patients by answering questions and addressing concerns via direct messages or comments. Social media also provides a platform to monitor and respond to reviews, showing your community that you value their feedback and want to provide exceptional service.
6. Inform Your Audience - The key to establishing yourself as an authority in the chiropractic field on social media is to provide informative and educational content that highlights industiy breakthroughs, new studies, and other interesting facts. Once you have established your status as an expert, people will be more likely to follow your social media profiles, visit your website, and book appointments.
The key to creating successful social media content for your chiropractic practice is to show off your personality, provide educational content, and regularly review your analytics. While it may seem daunting at first, creating content for social media can be fun and help your practice grow. If you’re feeling overwhelmed, consider enlisting the help of social media experts to develop a tailored plan for your practice.
Tom Daniel is the general manager of Online Chiro, the leading online marketing service for chiropractors offering powerful websites, reputation management, search engine solutions, paid advertising, social media, patient education, and the services you need to affordably grow your practice. To learn more call 888932 5560 or visit onlinechiro.com.
If you would like to get a full version of all the tips and tricks you need to know, visit bit.lyArychirosocial to download a full guide or scan the QR Code.
