From the Director's Desk
Memo
Marketing has never been more complicated. Leveraging your local presence through the various channels can feel overwhelming. The explosion of the internet as a method to reach out to your community, internal marketing strategies, TV advertising, and traditional print are all options at your disposal. Nancy Singleton helps you understand the most important aspect of your clinic marketing in the article aptly titled, “Everything is Marketing and Marketing is Everything” beginning on page 12.
This issue, a thought provoking editorial perspective on back pain is presented by Dr. JC Smith. Never one to shy away from controversial topics, Dr. Smith takes on the idea that injured discs are the source of back pain. Take this chance to read “Bad Discs” Pronounced Dead Again beginning on page 46.
Also, this issue, Robert Moberg, CEO of ChiroTouch, pens the article “Data: The Profession ’s Megaphone”, beginning on page 58. Hard data is something that the chiropractic profession has had difficulty coming by in demonstrating effects. An important tool in achieving the mission of data collection exists in Electronic Health Record systems, as large aggregators of data. This information may then be used to benefit the profession going forward, and the health of patients served. Flip to page 58 now to learn more!
As always, thank you for allowing us to serve you.
Keep up the great work!
Joseph Busch, DC
