Written by TAC Staff
Monday, 03 September 2012 22:17
“Why did you develop an instrument to give a chiropractic adjustment?”
r. Arlan Fuhr has been asked that question frequently in the 45 years since the Activator Method was first in development. The answer is simple: his body hurt too much.
Dr. Fuhr was three years into his practice, and had been adjusting a high volume of patients using a thumb thrust generated by bringing the elbows together with quick force. But after long days of using his thumb to make contact, and snapping his elbows together, the wear and tear was taking its toll. In the morning, he would soak his elbows in hot water to loosen up the joint ligaments, and at night he would ice them by kneeling in front of the sink.
Says Dr. Fuhr, “My dog was my sole sympathizer. He would sit and watch me faithfully as I completed this daily ritual.”
Then, on one of those painful evenings, Dr. Fuhr said, “No more.” He decided there had to be a better way to administer the light force speed adjustment that had become central to his practice.
Dr. Fuhr approached his partner and the two set out to find an object or instrument that could provide the same speedy thrust at the end of the day as it did at the beginning.
His first real success came quite by accident.
“I was treating a local dentist and told him about my quest to find something to replace the thrust I was giving with my thumbs and elbows,” remembers Dr. Fuhr. “After his adjustment, he turned to me and said, ‘We may have just what you are looking for.’”
The dentist described a surgical mallet that was used to split wisdom teeth and recommended that Dr. Fuhr take the scalpel out of the shank of the mallet and replace it with something blunt. He said he didn’t use his very often, so he would bring it to Dr. Fuhr the next time he came for an adjustment.
By replacing the scalpel with a brake shoe rivet and using a rubber tip from a doorstop, the first modern-day chiropractic adjusting instrument was born. It wasn’t perfect; the surgical mallet, while effective for short periods of time, was not engineered to sustain the volumes of patients Dr. Fuhr was treating. It was clear that an instrument designed specifically for chiropractors, one that could withstand at least 1,000 thrusts a day, was needed. But it was an important first step. Even now – several generations of Activator Adjusting Instruments later – the momentum of that original development process, and, more importantly, the effort to continuously improve, goes on.
The first Activator Adjusting Instrument received a federal patent in 1976, and this instrument has been used as the predicate device for all future FDA registrations. Earning this patent was considered a pioneering event in chiropractic, providing the basis for the development of later generations of adjusting instruments.
Another influential point in the history of the Activator was the initiation of research to support its efficacy. To start, Dr. Fuhr had no formal research to underline the Activator’s effectiveness, other than clinical experience using the instrument. In the mid-80s, he hired a PhD to evaluate what the instrument actually accomplished. In those days, members of the academic community were reluctant to get involved with chiropractic, but a renegade from UCLA, who had been exiled for challenging his department head, was attracted to the unique opportunity.
As it turned out, although this PhD was naturally bright and a hands-on researcher, his background in immunology didn’t align with what Dr. Fuhr and his team were trying to accomplish. Being a good-natured scholar, he did the best he could but was quick to admit that he was not the best fit. Not willing to derail the project, Dr. Fuhr identified a biomechanical engineer to help with the analysis.
“That engineer taught me a valuable research lesson: You cannot force an academic to do anything he or she is not naturally interested in to begin with,” Dr. Fuhr remarks. “Fortunately, the engineer was quite compelled by what we had created, and went
on to lead a decade’s worth of research on resonance frequency, specifically how to align the frequency produced by the instrument with the natural frequency of the body.”
In 1994, Dr. Fuhr patented another instrument that had a special weight on the tip that caused it to resonate more closely with the natural frequency of the body. He began to learn about the neurophysiology of the body, and the more he discovered, the more he realized that additional research was needed.
“I really appreciated that, through our research, we were getting tangible answers about how far we moved a bone and what physiological effect the instrument thrust had on the body,” says Dr. Fuhr.
The next improvement to the instrument came when an engineer and Dr. Fuhr noticed some clinicians pushing the instrument too hard into the patient, which, in turn, dampened the instrument’s thrust into the patient. Dr. Fuhr and the engineer developed a pre-load frame on the instrument that made it impossible to place an improper thrust into a patient. This same pre-load assured that each thrust was the same, regardless of the practitioner using the instrument.
Dr. Fuhr likens this reproducibility to companies like Starbucks and McDonald’s. “You can travel to virtually any country and order a cup of coffee or a cheeseburger that will look, taste and smell virtually the same as the one you order at home,” comments Dr. Fuhr. “Of all my accomplishments, my proudest is the fact that any patient receiving an Activator adjustment will receive the same thrust, time after time, in every city in the world.” Because Dr. Fuhr’s instrument development efforts ran parallel with his research, his team commenced investigating instrument adjusting compared to Diversified adjusting. He chose Diversified because of its widespread use and the fact that it was the most heavily researched technique at the time.
“Our research yielded impressive findings, and we have numerous peer-reviewed papers that demonstrate equivalency between the two techniques,” says Dr. Fuhr. “Another interesting trend emerged from our research activities - the appearance of multi-site testing. Projects have ranged from evaluating techniques to relieve low back and neck pain to temporomandibular joint disease.”
In 1986, the National Institutes of Health awarded Dr. Fuhr their Small Business Innovative Research Grant, the first funding ever given by NIH to chiropractic. That was followed by the founding of the National Institute of Chiropractic Research, where for 15 years he helped raise $600,000 for preliminary research on instrument adjusting.
“To demonstrate our progress,” comments Dr. Fuhr, “nearly that much was granted to the profession in last year alone to fund research in instrument adjusting.”
Throughout these decades of research and development, Dr. Fuhr came to understand why his dear friend Dr. Joe Keating was always annoyed by the saying “Chiropractic works.”
“For years, we believed we didn’t need supporting research because we just knew that chiropractic was effective,” opines Dr. Fuhr.
This same pre-load assured that each thrust was the same, regardless of the practitioner using the instrument.
Clinicians hung their hats on that statement, but academics and others in healthcare wanted proof of concept. Even today’s students require credible evidence that something works, and they are asking important questions like, “What technique works best for what condition?” Dr. Fuhr was so impassioned by what he discovered through those first clinical trials that he committed to establishing a research base for the Activator Method and the Activator Adjusting Instrument throughout his career. Today, more than 100 peer-reviewed papers have been published on instrument adjusting and specifically the Activator Method and associated adjusting instruments. This head-start on research is what has allowed instrument adjusting to become integrated into the curriculum in chiropractic colleges and has given Activator its position as the world’s most used instrument adjusting technique. It has also differentiated the Activator Adjusting Instrument in all its iterations as the only instrument on the market supported by clinical trials.
Dr. Fuhr admits the journey has been rocky at times, rewarding at others. “The most important thing is that chiropractic has staked its claim in the spine care world, and I believe the research and development of the Activator has played an influential role in establishing that position.”
At a recent dinner, a colleague told Dr. Fuhr that the general scientific community and especially the medical community is becoming publicly interested in manipulation.
Says Dr. Fuhr, “My dream has always been to have a substantive body of research to support instrument adjusting, empowering spinal manipulation to become the treatment of choice, and to create the perfect instrument to deliver that manipulation. All my dreams are coming true.”
Written by Mark Studin, D.C., F.A.S.B.E.(C), D.A.A.P.M., D.A.A.P.L.M.
Monday, 03 September 2012 21:50
cDonald's is possibly the most successful small business worldwide and that success was built on products that are possibly not the healthiest in the industry. In health care, we do not have the option to not be the best because lives are at stake and a suspecting public is often more selective in choosing doctors.
To understand McDonald's success and learn from it, there is only one marketing concept that you need to "own," and with it you will achieve great success, albeit with one proviso. That concept is quite simple, "Do not double the people you know, double the people that know you." The idea is so profoundly simple that all it takes is either a lot of your time and no money with a door-to-door campaign to introduce yourself to your community or a little time and lots of money with an advertising campaign. Both work because this is a numbers game. Eventually, someone with a spinal-related problem will need a chiropractor and if you happen to be "in their face" at the right time, your phone will ring. However, when you meet people one on one, the return is higher.
Another concept is "RRR." Repeat and review with regularity, a concept introduced to me by my previous mentor Larry Markson 30 years ago and the credo I have followed in all of my marketing endeavors since. When you visit the people in your community, whether businesspeople, clergy or members of social organizations, follow up with a thank you note and place some business cards in the envelope. Find a reason to re-visit the establishment so they remember you. It is a time-intensive program, but one that costs no more than a postage stamp. The Cost: almost $0
If you are advertising, be prepared to do so frequently. One marketing researcher claimed that the public needs to see the same ad 13 times before they actually "see it." That costs LOTS!!!!
The proviso that sets us apart from McDonald's is clinical excellence. I have advised chiropractic offices, medical offices, chiropractic colleges, medical schools, local hospitals, teaching hospitals and medical supply companies on marketing their services to the public. The theme for each was universal and critical to the success of the programs: clinical excellence. Are you a model of clinical excellence? Are you part of a group that is centered on your clinical excellence? I walked into a cardiologist's office a few years back and the walls were covered with diplomas and certificates for every provider. The goal was to promote the clinical excellence of each provider. A brilliant marketing strategy, as every patient was reading the walls and, according to the office manager, this was one of the main reasons for many of their referrals. The Cost: $0
Your curriculum vitae (CV) is another marketing tool and perhaps both the best and most overlooked. Whether you are in practice for 1 year or 30, you have great credentials that constantly grow with each post-doctoral course you take. If you practice personal injury, sports injury, occupational injuries, geriatrics, pediatrics, etc., your CE courses should revolve around those specialties and must be reflected in an admissible and professional CV, not a resumé intended for non-professionals. To access a free CV builder, with free Internet marketing, go to www.USChiroDirectory.com
. Once you build your CV online and secure your listing, at no cost if you so choose, then the search engines (Google, Yahoo, Bing, etc.) will automatically find you and list you. That is where to start. The Cost: $0
I walked into a cardiologist's office a few years back and the walls were covered with diplomas and certificates for every provider.
Take your CV to the next level in marketing. Gather all of your patients’ e-mail addresses and send them a link to your CV on the US Chiropractic Directory. They WILL forward that to many of their friends and family. Beware, many experts in medical marketing are now stating that personal Web sites are decreasing in their ability to attract new patients. Directories are now more powerful because there are too many Web sites and too many choices for patients to see. The public is now looking at a concise area to find what they need and directories such as the Yellow Pages online or industry-specific directories are now their #1 choice. There are currently chiropractic directories that offer free listings, as previously mentioned. The Cost: $0
The University of California at Irvine, Department of Urology, under the direct orders of the department's chairman, Jaimie Landman, MD, has mandated every new patient in the department get a phone call after his/her first visit in order to see how they are doing. That person's primary care and/or referring doctor is then sent a report on his/her condition. This is a simple process and the results have been an increase in referrals and patient compliance.
What makes this so relevant is that Dr. Landman is a world-class urologist (http://www.urology.uci.edu/dept_faculty_landman.shtml
) known for pioneering successful "non-chemotherapy cures" for many types of kidney cancer, and he has traveled the world researching and teaching and is one of the most sought after educators globally in his field. Nevertheless, he has created a system within his department to make each patient and his/her primary care and/or referring doctor feel good about the care being received. The end result is increased compliance and referrals. It doesn't matter the specialty, marketing for professionals is universal. The Cost: $0
Marketing requires a strong infrastructure that will stand the test of time and is built on a verifiable foundation of clinical excellence through strong credentials backed up by the knowledge those credentials represent. Build your knowledge based upon the type of practice you choose to create. Update your credentials through meaningful CE courses. Build your CV for the world to see. Once that has been accomplished, keep doubling the people who know you. That is the key to successful marketing and often the cost can be $0.
Written by Sylvia Marten, MBA
Monday, 03 September 2012 20:03
How to Maximize Your Exposure on the Internet to Acquire Patients
emember the game Battleship? Imagine if you knew the squares where your opponents’ ships were placed. You obviously would have a huge advantage over your competitor. Now imagine if you knew how potential patients were using the internet to find a chiropractor. If you knew which online channels patients use most and how, you’d know where to invest your time and marketing dollars. This would give you a huge advantage over your competition. You would have an even bigger advantage if you knew how to maximize your participation in these online channels.
In a recent visitor survey on Spine-health.com, chiropractic patients who recently visited a chiropractor were asked which methods they utilized to find and/or evaluate their chiropractor.
55% of the respondents said they used online resources to find and/or evaluate their chiropractor – including those respondents that had been referred. Of those, 100% used at least one online resource, 44% used at least two online resources, and 15% used three or more online resources. With such a large percentage of patients using multiple online resources to find a good chiropractor, it is now essential that chiropractors understand and decide how they will participate in these popular and growing online channels.
Learn more below about one of the seven key online resources prospective patients use, how they use it, and how you can participate - some of the findings may surprise you.
Online Channel #1: Google and other Search Engines (35% of online responses)
Search engines offer three main ways to drive traffic to your practice website: 1) organic search results, 2) local search results, and 3) search engine advertising.
If patients find you in organic search results, this means they found your practice website or another one of your online properties in a search engine’s natural (non-paid) search results.
High rankings here are highly desirable because these results tend to be the most trusted, but high rankings can be difficult and costly to achieve. Local search results, such as Google Places, is a non-paid sub-directory that allows local businesses to get listed just ahead of organic search results, which offers opportunity for exposure and potential traffic to your practice website.
Paid search engine advertising allows you to pay for placement at the very top or to the right of search results. This method gives you control over ad placement, and for which search terms
and user geographies your ads will appear.
How prospective chiropractic patients use this online channel: Using a search engine is often the first place people turn to begin the process of looking for a chiropractor. They can find what chiropractors are in their area, or find specific chiropractors by name, and they will get instant access to additional information so they can make a final decision. Many chiropractic prospects use specialty + geography searches (e.g., chiropractor [CITY] [STATE]) or treatment + geography searches, so you’ll want to show up for these searches relevant to you and your location. It is important to have a presence on the first few pages (and ideally on the first page) of the search engine results pages since these are the results that get the lion’s share of the clicks.
See below for tips and suggestions to help your search engine presence and advertising results.
Search Engine Strategy #1: Organic Search Results (non-local, non-paid)
Organic search results are the natural search results that show below the top paid search ads, if present, and below the local search results, if present. For example, when you search Google for “chiropractor Woodlands, TX” you may first see search ads, then Google Places listings, and then organic search results. High organic search results are highly desirable as they are more trusted than ads and investments to achieve them have the longest lifespan (when you stop paying for ads, ads no longer appear, while organic results can last for years). It can often be difficult to rank your website highly for the highly competitive terms, and results in the top three pages of results may require sizeable investments of time and dollars.
Here are some tips to help you optimize your website so you have a better chance of ranking highly in organic search for search terms relevant to your practice.
- Optimize your title tag. It appears at the top header in web browsers (e.g., Internet Explorer, Firefox, etc.) and helps your website rank for the key terms prospects will be searching for to find a chiropractor, such as “chiropractor Deerfield, IL”. The title tag represents what users can expect when visiting a web page. It looks like this in the HTML code of your page: <TITLE>This is my title tag of my page</TITLE>. If the main goal of your homepage is to emphasize who you are, what you do and where you are located, your title tag may look like this: <TITLE>Dr. John Smith, Chiropractor, Any town, IL 60018</TITLE>. Remember, the content on your pages should mirror what is stated in your title tag, otherwise it miscommunicates your message and will not be user friendly (or search engine friendly). Do not use the same title tag on every page of your website. Every title tag on every page should be unique.
- The more links you can get to your website the better chance you have to rank higher in the search engines. A great way to get links is to write extremely interesting and informative content. If patients or other chiropractors find your content, they may share it with others and link to it from their website or social media channel. NOTE: Do not pay for links as part of your search engine optimization (SEO) strategy. Paid links can often have an adverse effect on rankings in the long run.
- Search engines look favorably on sites that link out to credible, related sites. Linking to Spine-health.com, for example, not only gives your users access to relevant and informative content, but can also boost your optimization efforts. You can link to the homepage, or just to the pages/sections that make the most sense to educate your patients, e.g. the Health Videos section or Chiropractic sections of www.spinehealth.com/treatment/chiropractic. If you carefully screen the sites you link to, and only link to those that you think will truly benefit your patients, then you accomplish the dual goals of providing a valuable benefit to your patients and also presenting an authoritative resource that search engines will value.
Search Engine Strategy #2: Local Search Results (non-paid)
Showing up in the “local” search results is another way to drive prospects to your practice. These results appear above the normal organic results (outlined in #1 above), which can help drive traffic to your website and phone calls to your office. A local page can act as a basic web presence for your contact information until you get your practice website up and running, and if you currently have a site you can add your web address to your local page. However, even if you have a local listing, your listing may not always show in the first set of local results that the search engine chooses to show.
- Search the major search engines (Google, Bing and Yahoo) to see if your practice shows up in the “local” results. You should be able to find it by searching for “[Your Practice Name] [City, State]”. Often, businesses are loaded into these directories from an outside source so most likely you will find your practice. If you do show up, make sure your information is correct. There is a link in your listing to request changes since oftentimes the information may be out of date or incorrect.
- If you do not have a pre-loaded “local” listing, make sure you submit your practice online. It’s quick, easy and free: Google Places, Yahoo Local, Bing Local.
- A tip about optimizing your local listing: when setting up or editing the existing title of your local page, add the main keywords you would like to rank for. In most cases we suggest you put the term “chiropractor” and “[YOUR CITY]” in your page title. Most others will just put the name of their business, such as “123 Chiropractic”. Using the above suggestion, an optimized title would be “123 Chiropractic – Chiropractor in [YOUR CITY]”.
Search Engine Strategy #3: Search Engine Advertising (paid)
Search engine advertising displays your ad in the sponsored ad results section of major search engines for the keywords of your choice. This allows you to target specific keywords and geographies you deem most relevant to your practice. These ad campaigns are usually charged to the advertiser on a pay per click (PPC) basis, where you only pay if someone clicks on your ad. With most PPC providers, you can set daily spending thresholds so you can control the budget of your campaigns.
A few downsides: One, Google allows users to manage their ad preferences, so members of your intended audience can now block specific ads or opt out of personalized ads – so your pool of prospective patients may be less than you would expect. Two, these types of campaigns can get costly. Depending on your specific market, the rate of competition from your fellow chiropractors and other websites may make typical per click rates fairly expensive.
IMPORTANT NOTE: It’s not advisable to start a PPC campaign unless you can dedicate the time (or hire someone to do this) necessary to manage your campaigns on a daily/weekly basis. If you are busy focusing on patients and do not have the resources available, it is probably a better use of your time to focus on the other essential tips contained in this article. If you are more advanced in online marketing and have the willingness to invest the time to learn it and manage it, it may be a profitable use of your marketing dollars.
- Utilize the geo targeting feature so you can only display ads to users within a defined area around your practice. This guarantees your advertising dollars are not wasted by targeting prospects out of your “sweet spot.” Google has recently introduced Adwords Express for Local Business, so if you do not have the time or resources to manage a full-blown Adwords campaign this may be an option for your practice.
- Set up multiple ad versions. Most advertising programs, such as Google Adwords, will rotate your different ads so it can see what works best. Over time it learns and displays the most effective ads so you get the maximum amount of click traffic.
- Try more than one PPC network to see if one works better or if you can get good traffic from multiple sources. There are many, including Google Adwords, Yahoo Search and Bing/Microsoft.
- Do not overbid (try to get placement for the 1st ad spot) or put large daily maximums for your campaigns. This is a common mistake that can eat up your monthly ad budget in one day. Start conservatively until you understand what types of results you can expect. If you have a good idea of ROI, you can increase your bids accordingly to maximize profitability.
- Do not expect large amounts of traffic. If you are setting up your campaigns correctly you should be receiving extremely targeted traffic, but not necessarily large volumes. This targeted traffic will be much more valuable.
Written by John Wagner D.C.
Tuesday, 01 May 2012 17:17
hen Brandon Wagner steps into his IndyCar, few truly understand how chiropractic health and guiding a 200-mph missile while strapped into tight quarters come together. Actually, it’s a challenge that the future chiropractor would confront every chance he could. The physical stress of racing is anything but chiro-friendly, which is why this 24-year-old race car driver is the perfect spokesperson for chiropractic awareness.
“Maintaining chiropractic health keeps me conditioned for racing,” says Wagner. “I feel better mentally and physically, and I’m more confident just knowing I’m prepared for the physical burden this sport demands.”
The thrill of excessive speed and the adrenaline rush of living on the edge while enduring 3.5 gs in every corner personifies any competitor, even though their body may disagree. Regardless, regular adjustments allow him to enjoy the “rush” in good conscience.
“I want my body to function at 100% while racing, and with chiropractic care I know I’m physically prepared. Racing is dependent on physical wellness and stamina, and chiropractic treatments improve one’s overall well-being,” he says. “Chiropractic health is essential to this sport!”
Despite growing up with chiropractic, it wasn’t imposed on him, even though his first adjustment happened within hours of birth. “I had a few other career interests, but I elected for chiropractic because it’s something I’m passionate about and a mindset that I could see myself loving for the rest of my life.” Having spent a majority of his career with compromised posture, he understands the benefit of regular treatments. “Good health is a lifestyle choice which requires discipline.”
Brandon knows plenty about discipline. “No one can compete in racing without a good deal of discipline spent training and conditioning.” But when you love something this much, it’s not a sacrifice.
“The speed and atmosphere are unlike anything else. When my racing career began in go-karts, I had only one objective and that was to someday race in the Indy 500.” Pursuing his dream would find Brandon asking for legal emancipation from his parents at the age of 16, allowing him to race faster cars while climbing the ladder to the top step in motorsports. While most would crumble under the level of intensity, Brandon goes to the track because “he loves the escape.”
No doubt, this combination of daredevil/academic is extremely challenging and we believe that Brandon will excel in both professions. His team-oriented principles will serve him well.
“Being around the right people in racing is very important,” he explains. Brandon fully understands the need to represent himself, his sponsors and his team with poise. This ideal is more than a pretentious mission statement, too. He always credits his entire team and acknowledges the talents of all who contribute to his success. “A driver must have immense trust for the other drivers on the track. Trusting the people you work with and building off each member of the team leads to success.”
When asked about his greatest mentors, Dario Franchitti, Will Power and the late Dan Wheldon were highly influential to Brandon’s unique “education”. And, he is thankful to all who have influenced him, including his racing family as well as his personal family.
“Davey Hamilton has taught me a lot about the race car and has led by example away from the track, too.”
Dan Wheldon impressed on Brandon about how important the fans are. “This sport is all about the fans,” says Brandon, “and making time for them is the easy part.”
Treating people with respect is a priority for Brandon and he believes growth and success are defined more by his actions than his achievements. “A résumé is more than just stats. Mine would hopefully tell more about me as a person than just a driver or a doctor.”
Brandon’s character has evolved from a wonderful family upbringing centered around deep moral values and the appreciation of a solid foundation of principles. His father, Dr. John Wagner, founded Wagner Chiropractic in Lafayette, Indiana back in 1976, and has led Brandon and his siblings by obvious example. An integral part of Brandon’s development and success, his father has supported his racing endeavors in several ways. ChiroRacing.net was designed to promote two of Dr. Wagner’s greatest passions: Brandon and chiropractic. The ChiroRacing project merges both racing and chiropractic, two worlds which are finding new ways to coexist while sharing an incredible message with race fans everywhere.
Dr. Wagner’s other half is also a major influence on Brandon, as are his older brother and sister. Mother, Shari Wagner, rarely misses an event, despite how difficult it might be to watch her son battle the dangerous elements of motorsport. By now, she should be accustomed to it since her oldest son, Nick (30), also races. Nick competes in short-track pavement midget cars and the two brothers will occasionally clash on the same track, elevating Mom’s stress levels. However, Julia (26) is not a racer but is a big supporter of her two brothers. She shares the Wagner passion for chiropractic, currently attending Palmer School of Chiropractic in Iowa, and is eager to join the family practice in the next two years.
Thanks to the support and positive examples in his life, Brandon has more than impressive stats to carry him to the next level. Success is not optional in the Wagner family and he is a firm believer in pursuing goals. “Put everything you have into following your hopes and dreams,” he advises, “and spend time doing something you truly love.” If all goes to plan this May, Brandon will become the first chiropractic student to compete in the Indianapolis 500. After attending classes at Purdue University, he will follow his father and sister to the Palmer School of Chiropractic. He is focused on becoming the third chiropractor in the family and could be a part of “the greatest spectacle in racing” by being the “first chiropractic-sponsored car driven by a second generation future chiropractor”.
Brandon will need strong backing and financial support to achieve these lofty goals. With all of the skill of an A.J. Foyt and the charisma of a Dan Wheldon, he is poised to garner that support. It will be a huge story for an Indiana-born and raised, grass roots driver to elevate to the most famous race on the planet and his fan base will explode as they find him to be a most humble, but most deserving, young talent. After a short meeting with him, you will agree that he is an extremely centered and grounded young man with full comprehension and respect for his God-given talent and finely tuned ethics.
A race driver is one of the most competitive athletes because there is only one winner at the end of the day, and every other place is second best. The best drivers not only possess great skill, they also understand what it takes to continue each day and how important those around them are to their success. Brandon embodies what every young driver wishes they could obtain and, given the right opportunity, he could achieve what so few ever get to attempt: drive in the Indianapolis 500!
Beneath the “quietly focused” exterior is an endearing subtleness. How many racers admit to cuddling with an 80-pound yellow Labrador? “Reggie” is his lucky charm and most loyal fan, purchased just before Brandon’s first win in the Firestone Indy Lights race at Homestead-Miami Speedway. Since that victory, he has been on the fast-track to the Indianapolis 500, racking up laps and experience in racing’s closest wheel-to-wheel competition. No doubt, he will become a bigger fan-favorite as his exposure in the sport continues to evolve. He treats every fan he speaks to with the respect and compassion he shares with his crew and his family, for they share in his experience as well.
Following the philosophy of one of his mentors, Dan Wheldon, Brandon exited a race car, exhausted from a hot summer’s day and a hard-fought 100-mile event only to take the time to shake hands, sign autographs and pose for pictures from the dozens of adoring new fans he had just created. He finished eighth that day, but one would have thought he had just won the biggest race of his career because he knew how important it was for those fans to share a moment with him.
He wanted to share one of his proudest moments with them. For doctors interested in improving their practice’s performance and marketing efforts, visit www.chiroracing.net/info. The website has information on becoming a ChiroRacing member doctor. Membership includes information on marketing and running your practice that is used by top performing doctors. The sponsorship goes toward supporting the ChiroRacing team with the goal of promoting the chiropractic profession.
Dr. Wagner began his Chiropractic career in Indiana in 1975 after graduating from Palmer College in Davenport, Iowa. He and his wife Shari have three children: Nick, Julia, who is currently attending Palmer, and Brandon, who is currently fulfilling his requirements to attend Palmer.
Written by TAC Staff
Sunday, 01 April 2012 00:00
Interview with Dr. Glen Bobker, Certified iMRS/Mediconsult Health Technician
Dr. Glen Bobker received his undergraduate degree from SUNY at STONY BROOK (1976) and his Doctorate (1981) from New York Chiropractic College (NYCC). Graduating from NYCC with honors, he was inducted into Phi Chi Omega, the International Chiropractic Honor Society.
He has established two successful practices (New York and Florida) in his well respected 30 year career. Dr. Bobker is currently in solo practice in Fort Lauderdale, Florida.
Like many practitioners, he has added many novel therapeutic modalities such assist his patients achieve wellness (i.e., therapeutic ultrasound, low level laser therapy, I.M.S, E-Stim, Kinesiology Tape and Whole Body Vibration Therapy, Currently, Dr. Bobker is very excited about incorporating the modern and powerfully therapeutic modality of Pulsed Electromagnetic Field (PEMF) therapy into his practice. Dr. Bobker has become a passionate enthusiast and advocate of this revolutionary approach to health and as such, has taken upon the mission of becoming the liaison to the chiropractic profession as a Certified iMRS/Mediconsult Health Technician.
TAC: Tell us in depth about how or why PEMF therapy fits into the services offered by the chiropractic profession.
GB: The concept of incorporating energy medicine as an adjunctive therapeutic modality to relieve pain and optimize healing is not new to chiropractic. Prior to acquiring the iMRS PEMF system I used low level laser (light energy) and ultrasound (vibration energy) to speed local injury healing. Despite its unique property of not being felt or seen I have found PEMF therapy as provided by the iMRS technology to be profoundly more effective and quicker at providing the therapeutic results of injury recovery. In my practice, this powerful energy medicine has added a new level of confidence as we often witness immediate patient satisfaction, felt as reduce pain and swelling. These dramatically speedy and gratifyingly positive outcomes in treating both acute and chronic conditions have made PEMF therapy an integral therapeutic addition to my practice.
PEMF therapy as produced by the iMRS system technology represents an exciting revolutionary advance in energy medicine. It supplies the body with a vital dose of the healing power of nature; by emulating earth’s biologically compatible low energy pulsating magnetic field. Research has proven that exposure to nature’s energy field in the biologically compatible low frequencies and intensities (“biological window”) are a necessary component for life on earth to thrive. This natural energy has been proven to have an energizing effect on our cells serving as a spark-plug promoting homeostasis and optimum wellness. In modern society we are enclosed by concrete, steel, pavement, autos and wear shoes. All of which serves to disconnect or dissociate us from nature and deprive us of the proper dose of earth’s health enhancing energy. As such, by reproducing nature and supplementing the body with a dose of earth’s PEMF therapy aligns with the chiropractic principle of natural health. From a chiropractic prospective, I have come to the understanding that PEMF therapy serves to provide the body with a vital dose of “UNIVERAL INTELLIGENCE” (earth’s natural energy) effectively optimizing the body’s “INNATE INTELLIGENCE” (inherent recuperative ability).
From my experience, a profound advantage to utilizing PEMF therapy over other chiropractic therapeutic modalities is its versatility in how it can be applied to the body. The iMRS system is able to provide powerful localized or regional treatment utilizing the probe or the pillow application as well as allowing for whole body global wellness with the mat application. Additional advantages are that patients do not need to disrobe as the therapy penetrates through clothing and is safe as well as user friendly. The iMRS technology is so easy to use that many of my patients are easily trained to operate and apply the therapy to themselves. Patients have even purchased the system through me for home use!
TAC: What is it about Pulsed Electromagnetic Field Technology that appeals to you?
GB: What’s most appealing to me about PEMF therapy, as provided by iMRS technology, is that it emulates and supplies a vitally important natural component for life on earth to thrive. Until my introduction to this powerful therapeutic modality I was unaware of the important role earth’s electromagnetic energy field plays in our health and well being.
It has been a revelation to learn that like air, water, sun, and gravity, proper exposure to earth’s PEMF is an elemental biological ingredient for life to thrive. The world’s scientific community, including NASA and the Russian Space Program, has long established the important impact that exposure to earth’s naturally occurring PEMF has on our health and wellness. Most of us are unaware that the early astronauts returned to earth very ill from being deprived of exposure to earth’s natural energy field. As a result, all space suits and space capsules have since been equipped with high-tech devices that supply this vital health enhancing energy in biologically friendly frequencies/intensities emulating nature. I must admit that as an earth and space science major in college I find this information to be especially profound and thought provoking! In our post-industrial modern society, it can be said that we (much like the early astronauts) are no longer tied to the earth. We too are deprived of direct physical contact with the earth. We are surrounded by concrete, steel, pavement, drive autos and walk in shoes. With our computers, iPads, and smart phones, (devices which expose us to potentially harmful unnatural PEMF frequencies/intensities called “electro-smog”), we rarely go outside anymore.
Technical devices and equipment (such as iMRS) that functionally emulate earth’s PEMF serve to supplement our nature-deprived health. It is becoming more and more apparent with clinical use of this technology to treat the body that a wide range of physical and emotional ailments may result from our disconnect from the power of nature.
It is possible that many modern illnesses helped by PEMF therapy such as chronic fatigue, insomnia, acute/chronic pain and depression may be attributed to deficiency of exposure to earth’s natural magnetic field. It should be noted that PEMF therapy is already FDA-approved to treat non-healing bone fractures, wounds, injuries, and depression.
TAC: How did you first get involved in using this technology?
GB: Like many opportunities in life, it was very serendipitous how I got involved. The industry leader in this technology, as we are in fact world market leader in PEMF devices, Mediconsult, which produces the iMRS system, opened its USA headquarters down the road from my practice and a principal of the corporation just happened to come in for chiropractic care. When his business was mentioned I expressed interest in trying PEMF therapy. He generously lent me his unit while he went out of town for two month period. I proceeded to take the unit home and “experiment” on my wife and me, applying a dose of magnetic resonance stimulation (the process of applying PEMF therapy) 2-3x/day. It was very soon (~10 to so days) after initiating this therapeutic regime that we realized its wonderful health enhancing effects. It became invaluable and I purchased one for clinical application. My wife, I, and many of my patients have come to make PEMF therapy a regular part of our wellness routine.
TAC: Do you ever receive skepticism when you suggest its use to patients?
GB: Not much. I have found most patients to be intrigued and interested to learn about novel approaches to wellness. They are usually hungry to feel better without the use of medications and as such are open to alternatives. We usually apply the PEMF therapy prior to the chiropractic adjustment and have found most patients to be rewarded by the immediate gratification of improved symptoms and function. The positive therapeutic results achieved by this modality serve to diffuse any skepticism.
Any safety concerns are allayed by noting the relatively few contraindications (i.e., pregnancy, pacemaker or embedded electronic pump device, and epilepsy) for magnetic resonance stimulation as provided by the iMRS system. We always refer patients to watch the extremely positive endorsement received on a recent episode of Dr. Oz and PEMF therapy on YouTube, as seeing such provides further validation of its health enhancing impact.
TAC: How do you respond to other chiropractors or professionals in healthcare delivery that would say there is no scientific evidence that any form of magnets are beneficial?
GB: We point out to skeptical health professionals that there is a major difference between the body of scientific evidence supporting the biological value of PEMF therapy verses static magnets worn on the body as bracelets, pendants, or necklaces. To date, there is little evidence touting the health benefits of static magnets in credible scientific journals. Conversely, currently there are many thousands of research articles in respectable journals worldwide endorsing the powerful health enhancing benefits of low frequency/low intensity electromagnetic fields. The physiological benefit from pulsed electromagnetic fields is attributed to their dynamic and time-varying frequency, easily producing the desired therapeutic benefit of cellular membrane induction or ionic exchange. Static magnets are not as beneficial to health because they produce no frequency and only one field strength thus allowing cells to habituate or fatigue, negating any physiological benefit. The lack of scientific evidence in support of static magnets has unfortunately prejudiced and undermined the clinical acceptance and advancement of PEMF therapy. Prejudice can only be overcome by education so I encourage all interested health professionals to learn as I have from the abundance of scientific literature available on the topic of PEMF therapy.
Upon investigation of the research, one comes to learn that PEMF therapy has successfully been used to treat pain, edema and a wide array of illnesses for over 60 years. In fact, unbeknownst to many physicians a number of PEMF therapeutic devices are FDA approved to treat pain and promote healing. The value and importance of exposure to earth’s PEMF for our health and well-being is researched and accepted by NASA and the Russian Space Program and applied to all astronauts to ensure their health in orbit. PEMF therapy as supplied by the iMRS technology serves to compensate for the fact that in our post-industrial modern society we too are deprived of exposure to the earth’s natural magnetic field and is testament to over 1 Million users/day worldwide.
TAC: What is the most common problem you see among chiropractors today?
GB: I see the most common problem faced by chiropractors today as being able to adapt to the challenges of practicing in a tough economic environment. The current poor economic conditions should serve as a call for all chiropractors to better distinguish themselves in this competitive healthcare environment by offering the most up to date and effective alternative natural medicine. Incorporating the system into my practice has served to accomplish this.
TAC: What is the biggest problem or challenge you see in the chiropractic profession today?
GB: Insurance! It has become more and more apparent to me that the insurance based reimbursement business model is broken and does not work anymore. The trend of reduced reimbursements couple with higher deductibles and co-pays looks to continue even with the implementation of the Affordable Care Act by 2014. This trend has prompted me and many other physicians, over the past few years, to opt out of being a participating provider in all HMO’s and PPO’s as well as no longer accepting Medicare assignment of benefits. Rather, I have converted my office to a payment-at-time of service practice where along with the vitally necessary spinal adjustments, patients are provided safe, effective, innovative, and affordable modalities (neuromuscular massage, low level laser therapy, kinesiology tape, custom/pre-made foot orthotics, whole body vibration therapy and most recently iMRS, PEMF therapy).
All these modalities fit extremely well into the drugless, natural, non-invasive chiropractic paradigm and are powerfully efficacious in fulfilling the patient’s health needs. From a business viewpoint most of these health enhancing add-ons are affordable and not insurance reimbursable, thus providing value-added services and additional income streams to the practice.
TAC: Can you think of one change that a chiropractor can do to significantly impact his/her practice’s growth immediately?
GB: Begin to include value-added therapeutic modalities or services that you feel passionate about; ones that benefit the health needs of your patients. The best way to discover passion for a new therapeutic service is to experiment or try it out on you, family, or friends. I have taken it upon myself to become a foot orthotic, kinesiology tape and Certified iMRS Health Technician by first personally benefiting from their profound health benefits. I have found my personal enthusiasm for these therapeutic additions combined with their powerfully perceived patient health enhancing benefits to be contagious in stimulating practice growth by generating patient referrals as well as additional income streams.
TAC: How does chiropractic fit into this paradigm?
GB: Chiropractic celebrates things that are based on nature and as such is perfectly situated as a profession to teach prevention and provide the best non-invasive, safe, and effective naturopathic modalities available. PEMF therapy as supplied by the iMRS system represents an advancement of such a modality by naturally fortifying and fostering the body’s inherent recuperative ability.
TAC: Where do you see the future of chiropractic headed?
GB: I see the future of chiropractic as the champion of safe, natural, and effective wellness therapies such as exemplified by PEMF therapy. I encourage all physicians to enlighten themselves and update their practices with this novel and revolutionary approach to providing health and wellness. I see the inclusion of energy medicine as exemplified by this powerfully exciting therapeutic modality, into practice, as serving to expand the chiropractic paradigm into the realm of longevity and rejuvenation healthcare.
TAC: Any final words for our readers?
GB: My patients, my family and I (as well as hundreds of thousands of users worldwide) have found this revolutionary energy medicine to be invaluable at improving health and wellness. I encourage all physicians to try this therapy on themselves and family as it will not take long to feel its health benefits. Mediconsult, the company that manufactures iMRS wellness systems makes this easy by offering a low cost rent-to-buy program where you can try the device for one month for a small rental fee. If you would like to keep the system after the four week trial period, the security deposit and rental fee are deducted from the purchase price and you are only charged the difference. If you do not like the system after the 4 weeks of use you send it back and the security deposit is credited to your charge card.
I strongly recommend all doctors take advantage of this opportunity to allow you, your family and your patients to experience the undeniably powerful health benefits provided by iMRS PEMF therapy. Learn more about this therapy or the rent-to-buy program by going to the company website (www.iMRS.com
). Feel free to use me as your contact person (CLSC#-4149) or contact me if you should have questions.
Dr. Glen Bobker, Chiropractic Physician
The Downtown Chiropractic & Orthotic Center
1601 East Broward Blvd., Suite B
Ft. Lauderdale, Fl., 33301
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