The Disease Delusion, the latest book byJeffrey Bland, PhD, Introduces a Personalized Approach to Health Care vs. Disease Care
Metagenics to Sponsor Special Book Signing Receptions for Healthcare Practitioners in Select Cities
Aliso Viejo, CA (March 17, 2014) Metagenics, Inc.
, a nutrigenomics
and lifestyle medicine company focused on improving health, today announced that it will sponsor special book signing receptions in select North American cities to launch the latest book by Jeffrey Bland, PhD—The Disease Delusion: Conquering the Causes of Illness for a Healthier, Longer and Happier Life
(HarperWave, May 2014). These events are tailored specifically for healthcare practitioners to learn about the future of medicine—health care rather than disease care—as seen through the eyes of the "Father of Functional Medicine."
In his newest book, Dr. Bland introduces the reader to the medicine of the 21st century. It is medicine that is personalized to the specific needs of the person to result in health, not just the treatment of the symptoms of disease. This form of health care, which Dr. Bland defines as functional medicine, focuses on the understanding of the cause of chronic illness and its treatment using a blended approach of lifestyle, diet, nutraceuticals, and pharmaceuticals. The Disease Delusion provides a personalized approach to the prevention and management of chronic illnesses through the application of breakthrough discoveries in health science made in the past 10 years—whether the concern is diabetes, heart disease, arthritis, dementia, autism, obesity, chronic fatigue or pain, or a feeling of premature aging.
Advance praise for The Disease Delusion:
“The godfather of functional medicine elegantly explains the core tools to overcome the chronic ailments of modern society.”
—Mehmet Oz, MD, Emmy award-winning host of "The Dr. Oz Show"
“Dr. Bland’s book should be a textbook in medical schools all over the world. It can change your life.”
—Alejandro Junger, MD, New York Times bestselling author of Clean and Clean Gut
“No one has done more to advance nutritional medicine throughout the world than Dr. Jeff Bland. He has served not only as a teacher but also as an inspiration to so many doctors who realized the old disease diagnosis and treatment model failed most of their patients. Readers will find wisdom and hope in this excellent book.”
—Joseph Pizzorno, ND; founder, Bastyr University: coauthor, Encyclopedia of Natural Medicine; editor-in-chief of Integrative Medicine: A Clinician’s Journal
At the receptions sponsored by Metagenics, Dr. Bland will give healthcare practitioners an inside look at how his new book can help change patient focus to health care, along with an overview of his approach to personalized lifestyle medicine. These events will take place from 7:00 p.m. to 9 p.m. in the following cities:
The cost for each event is $60, which includes the book and an opportunity to get it signed by Dr. Bland. A portion of each registration fee will be donated to the Personalized Lifestyle Medicine Institute, a non-profit organization that collaborates with leading medical experts, scientists, educators, advocacy groups, medical institutions, medical societies, and legislative groups to further its mission to integrate the principles of personalized lifestyle medicine for the prevention and management of chronic illness into healthcare systems worldwide.
About Metagenics, Inc. Metagenics, Inc. (www.metagenics.com) is a nutrigenomics and lifestyle medicine company dedicated to helping people live happier, healthier lives by realizing their genetic potential. Founded in 1983, Metagenics serves more than 75,000 healthcare providers worldwide through premium quality, science-based medical foods, nutritional formulas, and lifestyle therapy programs such as FirstLine Therapy to help their patients achieve a lifetime of good health. Metagenics’ scientific staff—among the largest in the nutrigenomics industry—has published more than 80 articles in peer-reviewed journals and has been awarded more than 50 international or domestic patents. The company’s educational arm, Metagenics Educational Programs, collaborates with renowned medical experts to annually deliver more than 200 events designed to help healthcare professionals stay on the leading edge of lifestyle medicine and incorporate nutrition into their clinical practice. Metagenics maintains its corporate headquarters in Aliso Viejo, CA; R&D headquarters in Gig Harbor, WA; and operating subsidiaries in Brussels, Belgium and Brisbane, Australia. About Dr. Jeffrey Bland JEFFREY S. BLAND, PhD, FACN, CNS, is an internationally recognized leader in the nutritional medicine field. He co-founded of the Institute for Functional Medicine in 1991 and is known to many as the “father of functional medicine.” Over the past 35 years, Dr. Bland has traveled more than six million miles teaching more than 100,000 healthcare practitioners in the USA, Canada, and 50 other countries about functional medicine. A biochemist by training, Dr. Bland is a Fellow of the both the American College of Nutrition, where he is a Certified Nutrition Specialist, and the Association for Clinical Biochemistry. Dr. Bland served as Director of Nutritional Research at the Linus Pauling Institute of Science and Medicine in the early 1980’s, working directly with two-time Nobel Laureate Dr. Linus Pauling, whom he considers his lifelong mentor. Dr. Bland has authored several books about nutritional medicine both for the healthcare professional and for the general public, and he is also the principal author of over 120 peer-reviewed research papers on nutritional biochemistry and medicine. Dr. Bland has self-published a monthly audio journal, Functional Medicine Update, for more than 30 years that is distributed to health practitioners in 36 countries. Dr. Bland was the founder and Chief Executive Officer of HealthComm International, a global company that became a leader in the development of medical foods, Chief Science Officer of Metagenics, Inc., and President of MetaProteomics, where he led a research team of more than 100 scientists in studying metabolic factors associated with chronic diseases. In 2012, Dr. Bland founded the Personalized Lifestyle Medicine Institute (PLMI), a nonprofit organization based in Seattle, Washington, where he continues to serve as President. He is also President and CEO of KinDex Therapeutics, which researches molecules associated with genetic expression patterns in chronic diseases.