Press Release


Biofreeze® Web-based Referral and Sampling Program Drives New Patients
Press Release
Written by TAC Staff   
Thursday, 06 February 2014 14:48
“We are very excited to introduce the newest element of our Biofreeze® sampling program, the extremely successful program that supports practitioners in bringing new patients through their door,” stated Ethan Pochman, Vice President, US Clinical, Performance Health. “With our new online sampling application, we accept consumer requests for free Biofreeze samples and provide those requests to practitioners in the consumer’s area. This creates an opportunity for the practitioner to introduce both Biofreeze and their practice to someone looking for pain relief; someone likely to become a new patient.”

biofreeze-sample-cardTo participate in the program, practitioners need to enroll in the Biofreeze Where-to-Buy Referral Service at www.performancehealth.com/signup and order a supply of free Biofreeze samples.

With this newest Biofreeze sample request application, registered practitioners can inexpensively yet efficiently expand their marketing efforts. The practitioner is provided with the consumer’s name, phone number, mailing address and e-mail address. They put together a simple envelope with the free sample that has been customized for their practice and some great information about their practice. Now they have a very low cost, yet very targeted marketing piece and have started a conversation with a potential patient, someone who has already indicated a need for pain relief by requesting a free Biofreeze sample.

“As the number one topical analgesic, we receive the kind of web traffic that can create hundreds of leads a month for a single practitioner,” concluded Pochman. “We know practitioners are excited about new patients so we encourage them to call 800-Biofreeze. We will explain everything they need so that they can start to take advantage of this program and bring potential new patients to their door.”

 
Miami Chiropractic Conference
Press Release
Written by TAC Staff   
Thursday, 06 February 2014 14:40
miamichiroconf2
The third annual Miami Chiropractic Conference will be held at the Doubletree Hotel, Miami Airport Convention Center, March 14-16, 2014.  The conference provides up to 30 hours of continuing education credit for chiropractors in 40 states and Canada.  The three day conference features some of the top speakers in the chiropractic profession and a wide variety of clinical and business classes are offered.  The schedule includes multiple options for Florida ‘Required’ classes.   In addition, the conference Expo includes a number of chiropractic industry sponsors and vendors.
 
Biotics Research Corporation Launches FREE Mobile Application
Press Release
Written by Debra Fish   
Tuesday, 04 February 2014 16:32
Rosenberg, TX – February 3rd, 2014 – Biotics Research Corporation, the industry leader in the development of superior, gluten-free nutritional supplements, launches an industry-first free mobile application, empowering doctors with the convenience of mobility.

“We’re very excited to once again be leading the industry by providing on-the-spot, mobile access to our entire range of gluten-free products with our new, free mobile app,” said Denis DeLuca, President of Biotics Research. “It empowers our customers by allowing them to quickly access critical information, view webinars, and order supplements at their convenience.”

Biotics Research’s new mobile app allows users to:
*   Place orders directly within the app
*   Access details of Biotics Research’s gluten-free nutritional supplements
*   Obtain information on upcoming events and webinars
*   View Biotics Research’s vast library of archived webinars

Visit the Apple App Store or the Google Play Store to download the free app. For those with other mobile devices, simply visit www.BioticsResearchApp.com.

“We recognize that smartphone usage has become an integral part of daily life – personally and professionally,” added Denis. “Our free mobile app provides the streamlined convenience our customers have demanded, which allows them to access the information they need, at any time and any place.”

To learn more about Biotics Research Corporation, please visit www.BioticsResearch.com.

About Biotics Research Corporation
Biotics Research Corporation has been a leading manufacturer of specially designed nutritional supplements for over thirty years. Our mission remains constant: to be the benchmark of excellence in nutritional science, technology and service, providing the clinician with reliable, innovative products of superior quality as well as the highest level of customer service. Visit www.BioticsResearch.com.

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Free Consumer Biofreeze® Sample Program Announced by Performance Health
Press Release
Written by Jane Steger   
Wednesday, 22 January 2014 11:24
Web-based Referral and Sampling Program drives new patients and clients to clinics.

Akron, Ohio – November 18, 2013 – Biofreeze, the #1 clinically used and recommended topical pain reliever, is now available for consumer trial and through the ease of online ordering.

“We are very excited to introduce the newest element of our Biofreeze sampling program, the extremely successful program that supports clinicians in bringing new patients and clients through their door,” stated Ethan Pochman, Vice President, US Clinical, Performance Health. “We wanted to take the Biofreeze sampling program to the next level and believe that social media is the best way to do that. With our new online sampling application, we accept consumer requests for free Biofreeze samples and provide those requests to practitioners in the consumer’s area. This creates an opportunity for the practitioner to introduce both Biofreeze and their practice to someone looking for pain relief; someone who may likely become a new patient or client.”

To participate in the program, practitioners need to enroll in the Biofreeze Where-to-Buy Referral Service at www.performancehealth.com/signup and order a supply of free Biofreeze samples. With the introduction of this new online request application, the Where-to-Buy program now supports two channels of access for Biofreeze Pain Reliever, which is not available at retail. Consumers looking for immediate purchase can use the Where-to-Buy online locator to identify local practitioners who sell Biofreeze. Consumers looking to first trial Biofreeze can request a sample at http://samples.biofreeze.com.

Registered Where-to-Buy practitioners wanting to participate in this new program can order free product samples at 800-BIOFREEZE (800-246-3733). Many practitioners have been using Biofreeze samples as a highly effective marketing tool for years. The sample is an information card customized with the practitioner’s contact information and a Biofreeze packet attached. Performance Health provides these samples to practitioners in whatever quantity they need for patient trial or for events in their communities.

With this newest Biofreeze sample request application, registered practitioners can inexpensively yet efficiently expand their marketing efforts. The practitioner is provided with the consumer’s name, phone number, mailing address and e-mail address. They put together a simple envelope with the free sample that has been customized for their practice and some great information about their practice. Now

November 18, 2013

they have a very low cost, yet very targeted marketing piece and have started a conversation with a potential patient or client, someone who has already indicated a need for pain relief by requesting a sample.

“As the number one topical analgesic, we receive the kind of web traffic that can create from ten to many hundreds of leads a week for a single practitioner,” concluded Pochman. “We know practitioners are excited about new patients so we encourage them to call 800-Biofreeze. We will explain everything they need so that they can start to take advantage of this program and bring potential new patients to their door.”

For over 20 years, Biofreeze Pain Reliever has been helping people reduce their pain and manage discomfort. This market leading topical analgesic provides relief for millions of individuals suffering from sore or strained muscles, shoulder and arm discomfort, neck, back, hip and leg pain, painful joints, ankle and foot pain, and pain associated with bruising or arthritis. Research proves what these users already know…it works. No other topical analgesic in the marketplace is backed by as much research.

Biofreeze is 100% paraben-free, propylene glycol free and available in original green and colorless dye-free formulas. Its botanical blend includes ilex, arnica, aloe, boswellia, calendula, green tea, burdock root and lemon balm. Free product samples, custom printed with a practice name and phone number, can be ordered to match the practitioner’s formula preference—either Green or Colorless.

Featuring leading brands like Biofreeze®, TheraBand, Cramer®, Prossage® and Pedigenix®, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, sports medicine, performance and podiatric markets. In addition to market-leading products, Performance Health provides practice building support, evidence-based protocols, clinical and product education, turn-key dispensing and pain management solutions. 
 
Advanced Management for Chiropractors, AMC announces Free CE Academy
Press Release
Written by TAC Staff   
Monday, 20 January 2014 15:14
Tom Owen, President of AMC says “Our members kept asking for us to design a relevant, engaging applicable CE course, so in 2014 we are pleased to introduce the AMC Free CE Academy”

January 2014- Why is AMC doing a free CE course? AMC is committed to preserving the true philosophy of chiropractic and improving the image of the profession. After working with tens of thousands of chiropractors over the years AMC decided to answer a need in the industry, designing and executing a Continuing Education course that would give doctors relevant content in an engaging presentation that could then immediately be applied to their practices. How did AMC accomplish this? The course was designed by chiropractors, for chiropractors to be used in chiropractic practices.

Dr. Bill Kriva, AMC Midwest Director and one of the course designers and instructors said “after years and years of attending CE courses so dry and boring that it felt like I was getting my teeth drilled with no Novocain, I knew there had to be another way. We all have to get the hours in but, after sitting through a weekend of courses, if there is nothing I can apply in the office on Monday morning what good was the time spent in class?” AMC had heard this countless times through the years and at the urging of Dr. Kriva and others AMC decided that 2014 would be the year they would offer a class.

The course is titled “Chiropractic Management of Visceral Conditions” it will help eliminate a general lack of understanding within the chiropractic profession regarding the scientific evidence, as well as the clinical protocols, that support chiropractic as an option for the management of visceral conditions. This course is designed to increase both the competence and the confidence of the chiropractor with respect to managing the visceral conditions of their patients. The course will be offered 11 times in 2014 in cities all across the country. AMC receives no payment for the 12 CE’s. AMC is providing them free to the profession. The weekend also includes a special explosive marketing event on how to get 100 New Patients in 100 Days and more importantly how to keep them while unlocking your practice’s full potential. Get a complete listing of cities by logging on now to http://freece.amcfamily.com.

The mission of AMC Free CE Academy is to empower chiropractors through research, education, and unparalleled presentations to improve the lives of their patients and the health of their communities. All course credits are approved in host states and are accredited by Sherman College.

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For more information go to http://freece.amcfamily.com, attendees must pre-register, space is limited and filling up fast.
 
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