Press Release

Study Shows Topical Analgesic as Effective as Electrical Stimulation TENS at Reducing Low Back Pain
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Press Release
Written by TAC Staff   
Wednesday, 31 July 2013 12:12
Akron, Ohio – July 31, 2013 – Clinical researchers at Sport and Spine Rehab Clinical Research Foundation in Rockville, MD, recently compared Biofreeze topical analgesic and transcutaneous neuromuscular electrical stimulation (TENS) treatments in patients with low back pain.

backextentionexerciseThe study showed that Biofreeze Pain Reliever was as effective as TENS treatment in reducing pain. However, the researchers, noting the potential differences in treatment cost (the average retail cost of Biofreeze is significantly lower than that of the TENS unit), suggested it would be a prudent choice to incorporate Biofreeze Pain Reliever as a replacement for TENS.1

The researchers presented their findings at the 2013 ACC-RAC conference in Washington DC and their abstract was published in the Journal of Chiropractic Education.

“Back pain is a constant threat to an individual’s confidence and desire to continue with a training or rehab program, so the first step in any rehab program is to manage and control that pain,” stated Dr. Barton N. Bishop, Chief Clinical Officer of Sport and Spine Rehab. “Our intent with this study was to evaluate the effectiveness of Biofreeze Pain Reliever, a low cost topical analgesic as compared to TENS, to determine how we could get the best outcomes at the lowest cost for the patient. Based on our past Biofreeze effectiveness studies, we were not surprised to see that Biofreeze and TENS had statistically similar outcomes for pain, disability and fear avoidance. As we state in the study’s conclusion, we believe Biofreeze is a cost effective prudent replacement for TENS treatment. ”

biofreezeTwenty-two patients suffering with low back pain were randomly assigned to either Biofreeze treatments or TENS treatments in addition to a standardized rehabilitation program including exercise and manual therapy. The researchers found that both treatment groups significantly reduced their pain, disability, and fear avoidance behavior at similar levels. “In this day and age of evidence-based, cost- conscious care, it is critical to perform clinical research to help create best practices and best outcomes,” added Dr. Jay Greenstein, CEO of Sport and Spine Rehab. “Understanding how we can effectively integrate Biofreeze into our patients’ treatment plans to maximize their response to care and reduce their out of pocket costs is good for every patient and good for the healthcare system at large.”

Background: TENS or transcutaneous neuromuscular electrical stimulation is a common method of pain reduction used by rehabilitation professionals. Clinically used and recommended Biofreeze Pain Reliever uses USP-grade menthol as its active ingredient to provide reliable short-term pain relief. One theory to explain how TENS and Biofreeze topical analgesic decrease pain is the gate control theory. The gate control theory suggests that specific nerve stimulation over-rides painful nerve signals to the brain, thus reducing the perception of pain.

About the Academy
The Thera-Band® Academy was formed to scientifically document the benefits of resistance exercise and pain relief, guide the company in its development of new products and exercise programs, and to promote therapeutic exercise and pain management through professional and consumer education. The Academy web site is a unique resource that connects healthcare professionals and consumers to the ever growing body of knowledge on exercise. Registration is free and provides access to the largest database of rehab exercises, protocols, research and education in the world.

About Performance Health
Featuring leading brands like Thera-Band®, Biofreeze® and Pedigenix®, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, podiatric and performance markets. In addition to market-leading products, Performance Health provides practice building support, evidence-based protocols, clinical and product education, turn-key dispensing and pain management solutions.

  1. Greenstein et al. Evaluation of transcutaneous electrical nerve stimulation vs. Biofreeze in the treatment of back pain. (Abstract). 2013. J Chiropr Ed. 27(1):90-91.
Disclosure: Performance Health provided product for this study.
Press Release
Written by TAC Staff   
Tuesday, 23 July 2013 13:04
New Shoes from Brooks, Acorn, Florsheim, and Clarks Added to Foot Levelers’ Catalog

ROANOKE, VirginiaFoot Levelers has announced the addition of 11 new shoes to its 2013 Fall Catalog, bringing the company’s total number of shoe offerings to 50. Foot Levelers offers a wide range of men’s and women’s shoes to meet a variety of needs including dress, casual, and active.

footlevelers240Offered for the first time this fall are the following shoes:
  • Brooks AdrenalineTM GTS 14 (men’s and women’s active)
  • Brooks AddictionTM 11 (men’s and women’s active)
  • Acorn Sheepskin Sport Mule® (women’s casual)
  • Acorn Sheepskin Sport Tie® (men’s casual)
  • Acorn Crossroads Mule® (women’s casual)
  • Acorn Rambler Mule® (men’s casual)
  • Florsheim Shuttle Bike SlipTM (men’s dress)
  • Florsheim Shuttle Bike OxTM (men’s dress)
  • Clarks Sugar ZestTM (women’s dress)
In addition to Brooks, Acorn, Florsheim, Clarks, and its own CAOSTM line, Foot Levelers also offers shoes from New Balance, Keen, and Naot. With its complete lineup, Foot Levelers presents footwear that provides proper support for every lifestyle and helps put the body into balance. Foot Levelers offers the shoes with or without its individually designed Stabilizing Orthotics.

Foot Levelers, Inc.
Foot Levelers, Inc., the world’s exclusive provider of individually designed Stabilizing Orthotics and other therapeutic products, has been serving healthcare professionals for over 60 years. Foot Levelers supports every step patients take to enjoy fuller and happier lives at work, home, or play.

Visit, like us on Facebook, and follow us on Twitter (@FootLevelers) to learn more about Foot Levelers, Inc.
Sherman Chiropractic Student Crowned Ms. United States
Press Release
Written by TAC Staff   
Wednesday, 10 July 2013 12:59
missusa2Future chiropractor and Sherman College of Chiropractic student Jennifer Jones has been crowned Ms. United States. Jones, who represented the state of North Carolina in the national pageant, won the title July 7 in Washington, D.C.
Jones, 28, is a third-year student at Sherman College and expects to graduate in September 2014. She completed her bachelor’s degree at Limestone College in South Carolina and is now completing her clinical internship at Sherman. She is the daughter of Troy and Karan Jones, of Cleveland County, NC, and has a younger brother, J.T.
Sherman College Dean of Student Affairs LaShanda Hutto Harris says the college is thrilled to have one of its students crowned. “We know she will be a wonderful representative for her country, her college and her future profession of chiropractic,” Harris said. “We eagerly anticipate the awareness her platform, ‘Back to Health: Chiropractic Care,’ will bring for the chiropractic profession.”
missusa3Jones’ platform gives her the opportunity to share the chiropractic message across the country. A high school and college athlete, Jones says she has always been interested in health care and performance. Working as an athletic trainer in high school confirmed that interest and led her to explore chiropractic. She said her schedule over the next year will include a number of nationwide appearances and modeling opportunities.
“I am so absolutely grateful and speechless for all the blessings that have been bestowed on me,” Jones says. “The ball is rolling on this fabulous opportunity. This next year will be the best of my life.”
Jones competed against 38 other women from other states for the Ms. United States title. According to the organization’s website, the pageant is for women between the ages of 26 and 55 who are single, widowed or divorced. Contestants are judged based on a personal interview, an on stage question, and swimsuit and evening wear competitions.
Sherman College of Chiropractic provides students with a comprehensive chiropractic education, preparing them to enter the field as doctors of chiropractic who are highly skilled, compassionate, ethical and successful. On its 80-acre campus in South Carolina, Sherman offers a first professional degree program unique in its approach to health care and known globally for the skill and art of chiropractic delivered by graduates. For more information, visit or call 800-849-8771.
CFCU Gives Back to Chiropractic Profession
Press Release
Written by TAC Staff   
Wednesday, 10 July 2013 12:49
FARMINGTON, MI: At the Michigan Chiropractic Association Spring Convention held in Kalamazoo, MI in May, Chiropractic Federal Credit Union (CFCU) was pleased to present checks to three Chiropractic organizations as a result of a Freedom To Choose loan promotion held during the third and fourth quarters of 2012. Each member who obtained a loan during that time could select one of three organizations to which CFCU would make a $25.00 donation when the loan was disbursed. Donations accumulated during the promotion and the three donations were presented at the MAC convention when all of the organizations would be in attendance.


“Our Board of Directors is dedicated to giving back to the Chiropractic community,” said Board Vice Chair Margie Brace. “We were pleased to present $500 to F4CP, $950 to MCPA, and $1,000 to MCF – all directed by our members who obtained the loans. It was very rewarding to know that we played a role in helping these very valuable organizations,” she added.
“This promotion was very well received by our members and our staff played a key role in its success as well,” said CFCU CEO Anne Blain. “We initially launched it during the third quarter, and since it was so successful, we decided to extend it into the fourth quarter,” added Blain.

Photo & Caption:
(l-r) Margie Brace, CFCU Board Vice Chair; Kent S. Greenawalt, Chairman, Foundation for Chiropractic Progress (F4CP); Anne Blain, CFCU CEO

Center: Dr. Nichole Poirier Vice President, Michigan Chiropractic Pediatric Association (MCPA); Dr. Amanda Apfelblat, MCPA President

Right: Dr. Eric Seif, President, Michigan Chiropractic Foundation (MCF)
Press Release
Written by TAC Staff   
Monday, 24 June 2013 15:54
Foot Levelers Welcomes 13-Member Panel, First Time Company Hosted This Event

ROANOKE, Virginia—Foot Levelers, Inc. hosted the American Chiropractic Association (ACA) Board of Governors meeting at the company’s headquarters in Roanoke, Virginia from Friday, June 7th through Sunday, June 9th. The three-day event was held in Foot Levelers’ new state-of-the-art Boardroom, and marked the first time the company hosted this ACA event.

acabog2Foot Levelers Chairman and CEO Kent S. Greenawalt expressed appreciation for the ACA accepting an invitation to hold the meeting in Roanoke, “It was an honor to host the ACA Board of Governors at Foot Levelers during their 50th Anniversary year. The ACA’s 50 years of tireless work to achieve the highest clinical and ethical standards, and the freedom of choice of healthcare providers, as well as its pursuit of the optimal health for the healthcare patient are endeavors we’re proud to support.”

The 13-member panel spent a weekend at Foot Levelers holding one of its two yearly meetings, covering the organization’s plans to fulfill its mission of preserving, protecting, improving, and promoting the chiropractic profession. The meeting also gave Foot Levelers the opportunity to use its newly designed Boardroom, which features state-of-the-art audio/visual equipment, WiFi, and new office chairs and meeting tables.

Dr. Keith Overland, the current President of the ACA, on the Board of Governors’ meeting being held at Foot Levelers, “I am very thankful to Foot Levelers for providing ACA’s Board of Governors (BOG) with the distinct honor of holding its semiannual meeting at the company’s offices in Roanoke. Foot Levelers and the ACA have had a strong partnership for many years, and its entire staff could not have been more gracious while we were there.”

Foot Levelers President Dwayne Bennett echoed Greenawalt, “Hosting the ACA Board of Governors is a privilege for Foot Levelers. Our company and their organization are mutually aligned to advance the chiropractic profession and to support the practice of the individual Doctor of Chiropractic.”

Former member of the ACA House of Delegates and current Foot Levelers Vice President of Education Dr. Mark Zeigler also welcomed the ACA, “I previously served eight years with the House of Delegates, so it was wonderful to see my friends and colleagues again and especially to have hosted them at our home campus in Roanoke.”

About Foot Levelers
footleverslogo2Foot Levelers, Inc., world’s exclusive provider of individually designed Stabilizing Orthotics and other therapeutic products, has been serving healthcare professionals for over 60 years. Foot Levelers supports every step patients take to enjoy fuller and happier lives at work, home, or play.

Visit, like us on Facebook, and follow us on Twitter (@FootLevelers) to learn more about Foot Levelers, Inc.

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