Press Release


Free Consumer Biofreeze® Sample Program Announced by Performance Health
Press Release
Written by Jane Steger   
Wednesday, 22 January 2014 11:24
Web-based Referral and Sampling Program drives new patients and clients to clinics.

Akron, Ohio – November 18, 2013 – Biofreeze, the #1 clinically used and recommended topical pain reliever, is now available for consumer trial and through the ease of online ordering.

“We are very excited to introduce the newest element of our Biofreeze sampling program, the extremely successful program that supports clinicians in bringing new patients and clients through their door,” stated Ethan Pochman, Vice President, US Clinical, Performance Health. “We wanted to take the Biofreeze sampling program to the next level and believe that social media is the best way to do that. With our new online sampling application, we accept consumer requests for free Biofreeze samples and provide those requests to practitioners in the consumer’s area. This creates an opportunity for the practitioner to introduce both Biofreeze and their practice to someone looking for pain relief; someone who may likely become a new patient or client.”

To participate in the program, practitioners need to enroll in the Biofreeze Where-to-Buy Referral Service at www.performancehealth.com/signup and order a supply of free Biofreeze samples. With the introduction of this new online request application, the Where-to-Buy program now supports two channels of access for Biofreeze Pain Reliever, which is not available at retail. Consumers looking for immediate purchase can use the Where-to-Buy online locator to identify local practitioners who sell Biofreeze. Consumers looking to first trial Biofreeze can request a sample at http://samples.biofreeze.com.

Registered Where-to-Buy practitioners wanting to participate in this new program can order free product samples at 800-BIOFREEZE (800-246-3733). Many practitioners have been using Biofreeze samples as a highly effective marketing tool for years. The sample is an information card customized with the practitioner’s contact information and a Biofreeze packet attached. Performance Health provides these samples to practitioners in whatever quantity they need for patient trial or for events in their communities.

With this newest Biofreeze sample request application, registered practitioners can inexpensively yet efficiently expand their marketing efforts. The practitioner is provided with the consumer’s name, phone number, mailing address and e-mail address. They put together a simple envelope with the free sample that has been customized for their practice and some great information about their practice. Now

November 18, 2013

they have a very low cost, yet very targeted marketing piece and have started a conversation with a potential patient or client, someone who has already indicated a need for pain relief by requesting a sample.

“As the number one topical analgesic, we receive the kind of web traffic that can create from ten to many hundreds of leads a week for a single practitioner,” concluded Pochman. “We know practitioners are excited about new patients so we encourage them to call 800-Biofreeze. We will explain everything they need so that they can start to take advantage of this program and bring potential new patients to their door.”

For over 20 years, Biofreeze Pain Reliever has been helping people reduce their pain and manage discomfort. This market leading topical analgesic provides relief for millions of individuals suffering from sore or strained muscles, shoulder and arm discomfort, neck, back, hip and leg pain, painful joints, ankle and foot pain, and pain associated with bruising or arthritis. Research proves what these users already know…it works. No other topical analgesic in the marketplace is backed by as much research.

Biofreeze is 100% paraben-free, propylene glycol free and available in original green and colorless dye-free formulas. Its botanical blend includes ilex, arnica, aloe, boswellia, calendula, green tea, burdock root and lemon balm. Free product samples, custom printed with a practice name and phone number, can be ordered to match the practitioner’s formula preference—either Green or Colorless.

Featuring leading brands like Biofreeze®, TheraBand, Cramer®, Prossage® and Pedigenix®, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, sports medicine, performance and podiatric markets. In addition to market-leading products, Performance Health provides practice building support, evidence-based protocols, clinical and product education, turn-key dispensing and pain management solutions. 
 
Advanced Management for Chiropractors, AMC announces Free CE Academy
Press Release
Written by TAC Staff   
Monday, 20 January 2014 15:14
Tom Owen, President of AMC says “Our members kept asking for us to design a relevant, engaging applicable CE course, so in 2014 we are pleased to introduce the AMC Free CE Academy”

January 2014- Why is AMC doing a free CE course? AMC is committed to preserving the true philosophy of chiropractic and improving the image of the profession. After working with tens of thousands of chiropractors over the years AMC decided to answer a need in the industry, designing and executing a Continuing Education course that would give doctors relevant content in an engaging presentation that could then immediately be applied to their practices. How did AMC accomplish this? The course was designed by chiropractors, for chiropractors to be used in chiropractic practices.

Dr. Bill Kriva, AMC Midwest Director and one of the course designers and instructors said “after years and years of attending CE courses so dry and boring that it felt like I was getting my teeth drilled with no Novocain, I knew there had to be another way. We all have to get the hours in but, after sitting through a weekend of courses, if there is nothing I can apply in the office on Monday morning what good was the time spent in class?” AMC had heard this countless times through the years and at the urging of Dr. Kriva and others AMC decided that 2014 would be the year they would offer a class.

The course is titled “Chiropractic Management of Visceral Conditions” it will help eliminate a general lack of understanding within the chiropractic profession regarding the scientific evidence, as well as the clinical protocols, that support chiropractic as an option for the management of visceral conditions. This course is designed to increase both the competence and the confidence of the chiropractor with respect to managing the visceral conditions of their patients. The course will be offered 11 times in 2014 in cities all across the country. AMC receives no payment for the 12 CE’s. AMC is providing them free to the profession. The weekend also includes a special explosive marketing event on how to get 100 New Patients in 100 Days and more importantly how to keep them while unlocking your practice’s full potential. Get a complete listing of cities by logging on now to http://freece.amcfamily.com.

The mission of AMC Free CE Academy is to empower chiropractors through research, education, and unparalleled presentations to improve the lives of their patients and the health of their communities. All course credits are approved in host states and are accredited by Sherman College.

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For more information go to http://freece.amcfamily.com, attendees must pre-register, space is limited and filling up fast.
 
Activator Methods Announces its 2014 Spring Seminar Series
Press Release
Written by Kyle Krone   
Monday, 20 January 2014 15:10
January 7, 2014 (PHOENIX, Ariz.) – Activator Methods International LTD is proud to announce its 2014 Spring Seminar series schedule for Chiropractic Continuing Education credits (CE). Through Palmer College, professionals globally have the opportunity to complete their Chiropractic licensure requirements. Activator will hold 17 seminars across the United States, including one in Canada, for Doctors of Chiropractic (DC).
 
Activator is kicking off their 48th year in Orlando, Florida on January 25th and 26th at the Double-tree Hilton. Dr. Arlan W. Fuhr, founder and CEO of Activator Methods International, will be present during this time. The feature Activator instructors include Dr. Thomas De Vita, DC, Dr. Ed Galvin, DC, and Dr. Wayne Rhodes, DC, the Advanced, Intermediate, and Basic Track Instructors, respectively.
 
Speakers this season will include top notch Activator instructors: Dr. Chip Weisel, DC, Dr. Edwin Shepard, DC, and Dr. Rebecca McGinnis, DC, Dr. Joe Steinhouser, DC, and Dr. Jamal De Vita just to name a few.
 
Activator Methods has now provided another way to obtain credits from the comfort of the home or office, through Activator Online. Earn all 12 credits at any designated pace within a 30 day span. This online program features the Basic Scan Protocol of the Activator Method Chiropractic Technique. For more information, visit www.activatoronline.com
 
For more information on Seminar dates and how to register please visit www.activator.com. Email your direct questions to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or Call 1-800-598-0224.
  
 
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About Activator Methods International
Phoenix-based Activator Methods International has a long history of research-based technique development and highly effective chiropractic care. With more than 40 years of experience in the chiropractic field, Activator employs the latest advancements in orthopedic, neurological and chiropractic examinations to manage and improve joint function.
 
New Doctor Wins Big at Parker Seminars Las Vegas
Press Release
Written by TAC Staff   
Thursday, 16 January 2014 01:55
2013 Logan University Graduate Wins The Graduate Package, $12,000 Worth of Cutting-Edge Chiropractic Essentials for the New Practitioner

LAS VEGAS, Nevada—Dr. Mark Elam, a 2013 graduate of Logan University, was selected from a drawing of thousands of fellow recent Chiropractic graduates and students to receive The Graduate Package, $12,000 Worth of Cutting-Edge Chiropractic essentials from four industry leaders: Foot Levelers, Inc., Lloyd Table Company, Activator Methods® International Ltd., and Multi Radiance Medical® LaserLongevity™.  Dr. Elam’s exciting stroke of luck was announced at Parker Seminars Las Vegas’ annual awards ceremony today by Co-founder and CEO of Activator Methods, Dr. Arlan Fuhr.
 
The Graduate Package provides new Chiropractic graduates the tools needed to get their practices off to a successful start. It includes:
  • Foot Levelers 3D BodyView™
  • Activator Methods Activator V
  • MR4™ Super Pulsed Laser
  • Foot Levelers Tri-Flex® One Unit-Whole Body Rehab
  • Lloyd 400AH Adjusting Bench
  • Foot Levelers Pillo-Pedic® (2)
  • Foot Levelers MyFit® Custom Pillow
Just as adjustment, support, and rehab equipment are the essentials in any practice, continuing education plays an equally important role.  To further benefit new graduates, Activator Methods® and Foot Levelers have included two (2) free seminars as part of the Graduate Package.  

“It’s pretty incredible,” says Dr. Mark Zeigler, Vice President of Education for Foot Levelers, who along with Greenawalt conceived of the Graduate Pack earlier last year.  “Here we’ve got these four leaders—Activator with 47 years in business, Lloyd with 50, Multi Radiance who just celebrated their 20th anniversary, and Foot Levelers with a 61-year legacy—putting aside concern for the ‘bottom line’ to give back to the profession, to support the next generation.” 
 
Dr. Elam, today’s winner of a free Graduate Pack, is elated. “I'm humbled and honored to receive this gift from these four great companies. It takes some of the fear out of going into the 'real world.' With these four companies offering their guidance, I feel a lot more secure,” he says.

Dr. Elam isn’t the only “winner”. Although the combined cost for these essentials is upward of $12,000, the Graduate Package is available for any new Chiropractor to purchase at just $5,995 (the unprecedented collaborative promotion was first made available in November of 2013).  That’s because the participating companies agreed to donate their state-of-the-art equipment “at cost.” “We wanted to recognize the accomplishment of graduating from Chiropractic college and to also offer these recent graduates the tools [they need to start a practice] cost effectively,” says Kent Greenawalt, Foot Levelers’ Chairman and CEO.  “These young clinicians are the future of our profession. It’s important to support them.”

The four partners also decided to absorb all shipping and packaging costs, saving a new doctor another estimated $200-$500. Financing has been made available for as low as $130 a month.  That means a new doctor can be up and practicing within days of ordering, and for a little more than $4 a day.

To learn more about the Graduate Package, call 800.553.4860 or visit FootLevelers.com/grad or chirogradessentials.com.

newgradessentials
 
Integrated Practice Solutions Announces Foot Levelers Integration in its MyChiroTown App
Press Release
Written by TAC Staff   
Thursday, 09 January 2014 13:23
San Diego, CA – January 8th, 2014 – Integrated Practice Solutions, Inc. (IPS), developer of the nation's leading chiropractic software ChiroTouch™, is pleased to announce the integration of Foot Levelers into its MyChiroTown mobile app that connects doctors and patients like never before.
 
chirotown“We’re thrilled to integrate Foot Levelers into the MyChiroTown mobile app,” said Robert Moberg, President of Integrated Practice Solutions. “As one of the premier brands in all of chiropractic, Foot Levelers has brought a significant and new capability to the MyChiroTown app for both patients and doctors.”
 
Foot Levelers is MyChiroTown’s first integrative partner, giving users the ability to:
 
  • Request a foot scan appointment in the chiropractor’s office
  • Complete the Foot Levelers Stabilizing Orthotics intake form
  • Watch educational videos to learn more about Stabilizing Orthotics, how they impact health, how patients can improve their quality of life, and view product recommendations
  • View product pages to learn more about pillows, rehab tools, Stabilizing Orthotics, and orthotic shoes
 
Foot Levelers, the global leader in postural support products, has helped alleviate pain for millions of people. Its individually designed stabilizing orthotics provide whole-body support by effectively balancing your feet – the body’s foundation. Foot Levelers has been serving the chiropractic profession for 60 years, and its range of products is designed to help patients live pain free and healthy lifestyles.
 
MyChiroTown is the connection between patient and chiropractor outside of the chiropractor’s office. This connection extends the practice experience into the palm of a patient’s hand, giving the patient access to educational information, products and services, coupons, appointments, electronic forms, and other important information at any time, not just during office visits.
 
“Our goal has always been to find ways to support the chiropractic community and implement ideas that help doctors improve patient care,” added Robert. “Our integrative partnership with Foot Levelers has done just that, and we look forward to discovering even more ways to partner with Foot Levelers in the future.”
 
Stop by the MyChiroTown booth #250 at the Parker Las Vegas show to check it out! To learn even more about MyChiroTown, visit https://www.mychirotown.com.
 
 
About Integrated Practice Solutions
Integrated Practice Solutions is a development company that, through its core competency in chiropractic software (ChiroTouch), its funding arm (IPS Financial), and its educational seminars, equips chiropractors with the most advanced solutions available in the industry. Visit www.chirotouch.com.
 
 
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