How to Raise Your Practice Expectations
Practice Management
Written by Tom Owen III   
Saturday, 02 June 2012 00:17 Read : 732 times

S
urprisingly, many chiropractors do not know that the success or failure of their practice first starts in the mind. Even before a dollar is collected, a chiropractor that has limited himself in the goals he has set for his practice has also limited the amount of success his practice will receive. There is an old adage that states, "Aim for the moon, even if you miss it, you will still land among the stars." There is indeed a lot of truth in this, and it is something that all chiropractors should consider when thinking about how successful they would like their practice to be. If you set high expectations for your chiropractic practice, even if you just come close to the goal, it is better than limiting what you are capable of making.

 
Think Big
groupplanningsessionMost analysts that work with overachievers and other highly successful people admit that they all have one thing in common - they think big. As Steve Jobs from Apple, Inc. once said, "Dream bigger." This is not about living in fairy tale land, but rather sitting down and developing a solid plan for your practice to increase in all areas. More patients, more revenue and a better level of service should all be part of your "Think Big" plan. It is all about increasing the performance of your practice to meet your expectations.

This is a good time to pause and think about your chiropractic practice. Do you really have expectations for it? Do you have small expectations that are limiting your ability to succeed? Are you just merely hoping your practice survives from year to year, or would you like to see a significant increase in revenue? Do you have an exact financial goal ($) you are working toward?

Have Clear Expectations
Your plan should be clear and concise, and this is why you are encouraged to write it down. Not only should a chiropractor have clear and well-thought expectations for a practice, he should also let his staff know what these expectations are. Employees perform better when they are given clear and realistic goals. You should continually talk about your monthly goals and your overall annual goals. In this way, your staff will know what is expected of them, and what they will need to do to help meet these expectations.

You should continually talk about your monthly goals and your overall annual goals.


Some chiropractors prefer to have vague expectations or goals, so they will not be disappointed when their practice is not successful. Setting vague goals is no way to run a business. By doing so, these chiropractors fail to realize that their lack of definite goals and expectations is potentially contributing to the limited success or failure of their practice. At the end of the financial year, when their practice does poorly, or has a limited amount of success, they feel justified in having set vague expectations or goals initially. However, they fail to see that a vague expectation or goal is like a moving target. Think how hard it would be to hit a moving target.
 
Celebrate
Celebrate when your practice reaches its monthly and annual goals. The way you choose to reward your staff can vary each month, but there should be a party at the end of the year when the practice expectations are achieved or even surpassed. Rewards have been shown as the best way to incorporate a new behavior. Rewards also give your employees something to work toward and show that you appreciate all they did. Therefore, by celebrating and rewarding the hard work and achievements of everyone that contributed to the success, your practice can set even higher goals and expectations for the following year.
Tom Owen III -

Tom Owen III, President of Affordable Managing Consulting, lectures extensively from coast-to-coast to thousands of chiropractors and students annually. He is the author of Chiropractic from a Business Man’s Perspective, and has spent the last 25 years in the day-to-day trenches of the chiropractic profession. He lives by his quote that “In the end, all that is left are the lives we’ve touched and to what extent they were changed.”

Read More >>


More articles by this author

Five Ways to Market Your Chiropractic PracticeFive Ways to Market Your Chiropractic Practice
Are you looking for new ways to market your chiropractic business? Have you tried traditional methods but have not seen...
Five Ways to Manage Clinics that Have Several EmployeesFive Ways to Manage Clinics that Have Several Employees
It is important to be proactive rather than reactive when addressing potential problems within your practice that occur when more...
How to Develop an Entrepreneurial MindsetHow to Develop an Entrepreneurial Mindset
When you first envisioned yourself as a chiropractor, you were probably focused on the opportunity to help people who were...
Small Business Strategy: 4 Vital Tips for SuccessSmall Business Strategy: 4 Vital Tips for Success
Much hard work goes into beginning a new business, and we all know that blood, sweat, and tears are the...
What Does It Take to Succeed as an Entrepreneur?What Does It Take to Succeed as an Entrepreneur?
Making the decision to open your own chiropractic practice can be both exciting and terrifying. First of all, congratulations on...
Why Self-Development is Crucial  for the Entrepreneurial ChiropractorWhy Self-Development is Crucial for the Entrepreneurial Chiropractor
Chiropractors are often considered to be true entrepreneurs. This is because they often graduate from their educational program and immediately...
Why Chiropractors Need a Coach to SucceedWhy Chiropractors Need a Coach to Succeed
Although chiropractors are generally hardworking, dedicated professionals who strive to correct subluxations in order to benefit the overall well-being of...
How to Control Your Appointment BookHow to Control Your Appointment Book
One subject that tends to get overlooked when it comes to the overall management of a chiropractic practice is simple...
 
User Rating: / 0
PoorBest 
 

requestmagazinebutton


Advertisement

Recent Comments


Advertisement

 

TAC Publications

The American Chiropractor Magazine: Digital Issues | Past Issues | Buyer's Guide

 

More Information

TAC Editorial: About | Circulation | Contact

Sales: Advertising | Subscriptions | Media Kit