Maximize your Practice's Potential: Marketing Department
Practice Management
Written by Daniel Dahan, D.C.   
Saturday, 15 January 2005 00:20 Read : 748 times

In an effort to help you maximize all your services, Dr. Daniel Dahan has identified 7 departmental areas in your practice, which need to be addressed. Each of these areas is being dealt with sequentially in The American Chiropractor. By following the suggestions given, your office will not only maximize its potential, but also delineate areas of weakness that need your attention.

5. Steps to Successful Marketing in the Chiropractic Office

A successful marketing plan needs to have the following components:

  • A Budget
  • Direction
  • Time Limits
  • A Designated Person in Charge
  • Clear, Concise Statistics of All Results

Budget: Delegate a certain amount to be spent. That money should be marked and disbursed, irrespective of the initial results.

Direction: A comprehensive distinct plan needs to be laid out; i.e., newspapers, coupons, TV, etc. A successful directive must include diversification.

Time Limits: A marketing plan should yield a minimum expected return (result) by a given date and needs to be cancelled or changed if expectations are not met.

Person in Charge: The designated individual should have knowledge of multiple marketing processes and be prepared to make alternate decisions.

Statistics: To make a professional resolution of any change of plan, detailed statistics need to be kept and analyzed thoroughly. Predictable projections need to be met at 50%.

Marketing is the most important venue by which any business can grow exponentially.

Dr. Daniel H. Dahan is the founder and CEO of Practice Perfect, one of the nation’s largest management and consulting firms for multidisciplinary centers.  For more information, call 866 67-DAHAN, (866) 673-2426 (Toll Free #), email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.dahan.com.


 
User Rating: / 0
PoorBest 
 
TAC Cover
TCA Cover
BL Cover

Click on image above
to view the
Digital Edition


Advertisement

Advertisement

Advertisement

requestmagazinebutton

 

TAC Publications

The American Chiropractor Magazine: Digital Issues | Past Issues | Buyer's Guide

 

More Information

TAC Editorial: About | Circulation | Contact

Sales: Advertising | Subscriptions | Media Kit