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Practice Management
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Practice Management
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Written by Michael Failla, D.C.
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Thursday, 23 September 2010 15:50 |
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The Healthcare Stimulus Package: Navigating the Buzz
by Michael Failla, D.C.
There has been a great deal of buzz lately about the government’s healthcare stimulus package. And, as Doctors of Chiropractic, the plan is of great interest…as well as great confusion. The promising news is that this package could potentially provide reimbursement payments to qualifying chiropractors of up to $44,000 over the next six years.
We do know that providers mustUse a system which fulfills these
Requirements before the year 2013
As there has been much talk of the stimulus plan, there has also been much misinformation and speculation. So let’s take this time to set the record straight. Why do we say that clinics could potentially qualify for this stimulus package? And just how sure can we be that this stimulus package will apply to chiropractors after the measure is signed and sealed? Well, there are still some undefined areas and loose terms to be tightened up.
We do know that providers must use a system which fulfills these requirements before the year 2013 to receive the full incentive payout, and penalties for not adopting a qualified EHR (electronic health record) system will start taking effect after 2015, including a 1-3% cut in Medicare payouts.
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The stimulus plan
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also requires a "meaningful use" of a "certified EHR system." This verbiage is subject to a wide range of interpretation and, therefore, the implications are still pending
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We also know that, in order to be eligible for participation, clinics must submit over $24,000 for the year 2011 in Medicare Part B claims under a certain set of chiropractic treatments. These treatments are narrowed to include only the treatment of spinal subluxations. These treatments must be submitted using the AT (Active Treatment) modifier to ensure that they fall under the umbrella of medical necessity.
The stimulus plan also requires a "meaningful use" of a "certified EHR system." This verbiage is subject to a wide range of interpretation and, therefore, the implications are still pending:
• Meaningful use will require the record-keeping and distribution of prescription medications, interoperability with other certified EHR systems, electronic exchange of medical records, and the provider’s submission of clinical quality measures. The specifics of these requirements have not been decided upon in any clear form, and so we will have to rely on future clarification to understand the extent of this term.
• A certified system will most definitely require the software system to be reviewed and accepted by a formal certification panel, surely either the Certification Commission for Healthcare Information Technology (CCHIT®) or the National Institute of Standards and Technology (NIST®).
The Secretary of Health and Human Services has a deadline of December 31st, 2009, to solidify a set of standards for meaningful use and EHR certification. It looks as though we may have to wait patiently until then to learn the full requirements for participation in the stimulus package.
So why buy an EHR system now?
If you research and make an educated decision about your EHR system now, while you have the time, you can ensure a boundless return on your investment before a mandated switch causes you to scramble for a system that may not meet the specific needs of your office. Selecting the right software for your practice is an important decision, and not one to make hastily when penalties for non-compliance are creeping up behind you, and you’ve missed your chance at a sizable stimulus payout.
Choose your EHR system carefully, and go with a progressive company that has its finger on the pulse of American healthcare. Select a company that is informed, responsive, and dedicated to keeping on top of the latest information. If you take the time now to choose wisely, your investment will be in place and ready to carry you effortlessly through the inevitable changes that are hovering on the horizon.
Dr. Michael Failla is the President and Co-owner of Integrated Practice Solutions, the makers of ChiroTouch. Dr. Failla graduated from Life University College of Chiropractic in Atlanta, Georgia and went on to run a highly successful chiropractic office in Seattle, Washington for 25 years. Dr. Failla sold his practice in 2007 and continues to promote health and wellness by helping chiropractors run streamlined and successful practices with more time for their patients and less time with their paperwork.
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Practice Management
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Written by John Davila, D.C.
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Thursday, 23 September 2010 15:20 |
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Medicare Audits Becoming More Common in Deteriorating Economy
by John Davila, D.C.
Recently, Iowa Senator Grass ley started looking into Medicare’s acknowledgment that the amount of money overpaid to Durable Medical Equipment (DME) providers, due to fraud and abuse, has increased by 44% in the past few years. You may ask, what does this have to do with chiropractic and my practice? The answer is, “A lot!” With the Federal Government feeling the pressure of reduced income and increased expenditures, they are looking at any and all ways to reduce spending, especially for things that shouldn’t have been paid for in the first place.

The answer is, “A lot!”
Even though the cost of drugs far outweighs the amount of money spent on DME, it is the percentage of overpayments, due to fraud and abuse that makes this issue a political football. In chiropractic, we have been saddled with the same issues as DME ever since the 2005 office of the inspector general review of chiropractic. Because of the percentage of claims that should have been denied (67% according to the OIG report), payment for chiropractic care has become a political football that has nothing to do with patient care. To make things worse, within the next year Medicare will have launched recovery audit contractors across the country to review and try to recover part of the $10,000,000,000 overpaid within the Medicare System every year. But, what causes an audit? There are many things that cause an insurance carrier to decide to pick a specific provider of alignment. In the past, the most common causes of an audit were related to billing and coding procedures that took place within the office. But, because of increased scrutiny from the Federal government, there are many new reasons why a provider would be chosen to be audited. Those reasons can range from not charging for services provided, to paying for referrals. So, why does the government care if you give free X-Rays and examinations to Medicare beneficiaries? The answer is simple. The Office of the Inspector General released a special advisory bulletin in August of 2002, titled Offering gifts andother inducements to beneficiaries. The bulletin states: Offering valuable gifts to beneficiaries to influence their choice of a Medicare or Medicaid provider raises quality and cost concerns.Providers may have an economic incentive to offset the additional costs attributable to the giveaway by providing unnecessary services or by substituting cheaper or lower quality services. The use of giveaways to attract business also favors large providers with greater financial resources for such activities, disadvantaging smaller providers and businesses. But, what is considered a valuable gift? The bulletin states: The OIG has interpreted the prohibition to permit Medicare or Medicaid providers to offer beneficiaries inexpensive gifts (other than cash or cash equivalents) or services without violating the statute. For enforcement purposes, inexpensive gifts or ervices are those that have a retail value of no more than $10 individually, and no more than $50 in the aggregate annually per patient. Violating these rules can create harsh penalties for the practice. The bulletin states: A person who offers or transfers to a Medicare or Medicaid beneficiary any remuneration that the person knows or should know is likely to influence the beneficiary’s selection
of a particular provider, practitioner, or supplier of Medicare or Medicaid payable items or services may be liable for civil money penalties (CMP’s) of up to $10,000 for each wrongful act. There are two simple steps that a practice can take to avoid giving an auditor additional ammunition to use against the practice:
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If you offer gifts to patients in your practice, make sure they are less than $10, no more than five times a year. In addition, the gifts must not be considered an inducement for a reward to create new business from a Federal Healthcare program.
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Include your staff in all training on compliance issues. This will reduce the chances of a staff member becoming a whistleblower, which is the number one reason why a practice would get audited for offering inducements and expensive gifts to beneficiaries.
Dr. John Davila is a 1994 graduate of Palmer College of Chiropractic in Davenport, IA, and practiced in the Myrtle Beach, SC, area for 13 years. Since 2000, he has been consulting with insurance companies and doctors in private practice in the areas of coding and documentation. In 2001, he re-wrote the Medicare LCD coverage policy for Palmetto GBA (SC Medicare). His company, Compliant Services & Solutions, Inc., helps doctors of chiropractic to ethically maximize their practices, while avoiding audits and repayments to insurance carriers. You can reach Dr. Davila, toll free, at 1-877-322-6203 or by email at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or on the web at
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Practice Management
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Written by Dr. Eric Kaplan, D.C., F.I.A.M.A.
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Thursday, 23 September 2010 13:32 |
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Winning Leaves Marks
by Dr. Eric Kaplan, D.C., F.I.A.M.A.
Early in my chiropractic career, I wanted to know why some doctors made it and others didn’t. I wanted to know what the winners know. Winning and success go hand in hand. If you win, you are a success. So I began my journey; I began searching for the secrets of success 30 years ago. I discovered an interesting principle: success leaves marks. A wise man who had studied success for more than 50 years concluded that the greatest success principle of all was, “Learn from the experts.” I spent my time studying from the likes of Doctors James Parker, Sid Williams, Larry Markson, David Singer, Jim Gregg, John Hoffmann, Ian Grassom, and Dominick LaForte, to name a few. If there was a seminar, I was there, watching, listening observing. Winners win for a reason. There is a system to winning. Winners Learn from the Experts If you want to be a big success in any area, find out what other successful people in that area are doing, and do the same things, until you get the same results. When I studied the interviews, speeches, biographies and autobiographies of successful men and women, I found that they all had one quality in common. They were all described as being “extremely well organized, disciplined, and sincere.” They used their time very, very well. They were highly productive and they got vastly more done in the same period of time than the average person. WINNERS • Set and achieve big goals • Learn and grow from overcoming obstacles • Develop a character of persistence and unshakeable self-confidence • Get the support and cooperation of others • Focus on priorities and concentrate on key tasks • Learn the key skills required for success • Ignore “nay-sayers” and keep their eye on the prize Winners Are Both Effective and Efficient High performing men and women are both effective and efficient. They always do the right things, and they do them in the right way. No person I know is more efficient than my wife. She would not expect less from me; I love her for this. Winners are constantly looking for ways to improve the quality and quantity of their output. As a result, their contributions to their professions have a higher and, therefore, much better result than the contributions of the average person. Average to me is defined as “the best of the worst and the worst of the best.” Don’t be average in your work. In my discussions with hundreds of top doctors over the years, I have found that they all have one thing in common. They have taken the time to sit down and create a clear blueprint for themselves and their future lives. Even if they started the process of goal setting and personal strategic planning with a little skepticism, every one of them has become a true believer. Mark Victor Hansen once said, “You must state it to create it.” Winners Are True Believers Every one of them has been amazed at the incredible power of goal setting and strategic planning. Every one of them has accomplished far more than they ever believed possible in their lives and they ascribe their success to the deliberate process of thinking through every aspect of their work and their lives, and then developing a detailed, written road map to get them to where they want to go. Winners’ Definition of Happiness Happiness has been defined as, “The progressive achievement of a worthy ideal, or goal.” When you are working progressively, step-by-step toward something that is important to you, you generate within yourself a continuous feeling of success and achievement. When a patient comes to your office and you get him or her well, isn’t that achieving a goal; does that not bring a level of happiness? Each time you help a patient, you help yourself and your practice. In your report of findings, set goals for the patient. Achieving these mutual goals will lead to mutual success. A referral from a satisfied patient is a form of success. Winners Determine their Values Personal strategic planning begins with your determining what it is you believe in and stand for. Your values lie at the very core of everything you are as a human being. You must value being a doctor, value the employees that trust their livelihood into your hands, value the patients that trust their wellbeing to you. Your values are the unifying principles and core beliefs of your personality and your character. Winners Build Self-Confidence and Self-Esteem Once you define your values and set your goals, you have begun the exercise in building self-confidence, self-esteem and personal character. When you take the time to think through your fundamental values, the time to set your goals and then commit yourself to living your life consistent with them, you feel a surge of mental strength and well-being. You feel stronger and more capable. You feel more centered in the universe and more competent of accomplishing the goals you set for yourself. Form this day forth, decide for yourself what makes you truly happy and then organize your life around it. Write down your goals and make plans to achieve them. Being a winner, believing in yourself, will make you happier and healthier beyond your dreams. Every patient you help is a win; let your life be filled with victories. Be a winner, help some people today.
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Practice Management
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Written by Dr. Mark Studin DC, FASBE, DAAPM, DAAMLP
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Thursday, 23 September 2010 13:30 |
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Get Unlimited Referrals from Lawyers
by Dr. Mark Studin DC, FASBE, DAAPM, DAAMLP
An orthopedic surgeon in a suburb of New York City gets 50+ referrals from lawyers a month. A neurosurgeon in southern Florida gets 40+ referrals from lawyers every month. A physical medicine specialist in Kentucky gets 50+ referrals from lawyers every month. Why can’t you?
You can. A chiropractor in New York averages 63 referrals from lawyers monthly, one in Florida gets 40+ every month and a doctor in upstate New York gets 30+ every month, working only 2½ days per week and has only been in practice for 8 years.
I have heard every excuse imaginable from doctors nationally, the top three being: 1) Lawyers will only work with you if you refer them patients. 2) All lawyers in my area are "on the take" and will only send you patients if you find ways to pay them off. 3) Lawyers want you to alter your reports to magnify or fabricate the problems, so they can win their cases. Although there are a fringe few in the legal profession who do this, it is nonsense. Do you really think that the majority of lawyers are willing to lose their license, and go to jail to win a case?
Open your eyes! It’s not about the payoffs, the referrals to them or misrepresenting your patient in your reports; IT’S ABOUT YOU! Do you think the medical specialists or those chiropractors getting a huge number of referrals play "games?" The answer is, "No!"
It is time we, as a profession, wake up and take a hard look at what we do. We send newsletters to lawyers about chiropractic care. We take them out to fancy steak dinners and give them tickets to ballgames. We buy them fancy gifts. Stop wasting your money, because it doesn’t work. There is no newsletter you can send that will make a lawyer want to work with you.
There is only one reason a lawyer will want to work with you; they want to win their case in an honest and ethical fashion and you, as the expert, give them the best chance of prevailing in court or settlement negotiations. I have lectured to over 35,000 lawyers nationally over the last 20 years and, in a poll during those presentations, that was the number one reason lawyers wanted to work with doctors.
In order for this to occur, the doctor must be able to render an accurate diagnosis and prognosis through triaging the patient on the basis of the clinical picture presented. This means the doctor has to be expert in 6 separate areas: 1) neuropathology 2) disc pathology 3) MRI interpretation 4) spine pathology 5) crash dynamics 6) triaging the injured/orthopedics.
Therefore, it’s time we, as individual doctors, realize this, and, if we want to enjoy all of the benefits that a personal injury practice offers, make the commitment to becoming expert in trauma-related care. There are numerous programs offered to members of the profession. There are courses on orthopedics, disc, neurology, crash, MRI and a whole menu of other programs available which are required to make a lawyer want to work with you. Your knowledge alone isn’t enough because the world of the lawyer is not based solely on rhetoric; lawyers live in the world of the printed word and require your credentials to be clearly outlined in a professional curriculum vitae (CV). Your CV must be in an admissible format and have those credentials to let the lawyer utilize you "on paper" in negotiations for settlement or to get evidence admitted in court. Your credentials are the key to success for the lawyer.
As a side note, if you need to see a sample CV to use as a template in creating yours, please go to www.TeachChiros.com and click on "About Us." There are 3 samples located on the bottom.
Once you have the knowledge and the CV, the next step is to have a narrative that is admissible. I have critiqued 1000s of doctors’ narratives nationally, over the last few years, and doctors still think that an insurance report of the examination is the same document that can be sent to a lawyer. That couldn’t be further from the truth. A lawyer does not need to know the type of care you have rendered. They only want to know what is wrong with your patient. You must go to great lengths to ensure that those reports are in an admissible format and give the lawyers all the tools they need to be able to communicate the truth without ever compromising your integrity of rendering the facts.
The last step, and often the most difficult to many, is how to get the lawyer to know that you are the best clinically, that your CV is impeccable and your narrative is admissible, allowing them to prevail. Surprisingly enough, this is the easiest part. Once you have created an infrastructure within your office of admissibility and have a communications system to transmit information to lawyers without them having to run after you, the lawyers will want to work with you.
In fact, in hundreds of doctors’ offices nationally, lawyers are now running after the doctors. It is quite the paradigm shift. Ask those chiropractors I initially spoke about that are getting 30-63 new lawyer referrals per month. Those doctors have made the commitment of excellence and have taken the steps to let the legal community know they are the best at what they do.
Lawyers do not care about your newsletters, food or gifts. They want to win their cases in an honest and ethical manner and once they know you are the best clinically in caring for the injured, your CV is impeccable and your work is admissible, they will refer. Like the quote in the movie Field of Dreams, "Build it and they will come."
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Practice Management
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Written by Michael Failla, D.C.
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Wednesday, 22 September 2010 13:46 |
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Frustrated with Bad Tech Support
by Dr. Michael Failla, D.C.
After years of having to deal with the customer service departments of insurance companies, most doctors and their staffs have grown numb from having to navigate through a series of "Press 1 for this," or "Press 2 for that" computer animated call centers. Collectively, we are all tired of being shuffled from one impersonal system to another. This experience is only compounded when we are having difficulty with our computers or software, since there is a sense of helplessness and a stagnation of all productivity when our systems are down.
The technology industry is notoriously bad at providing good support for many of their users. In an article in Consumer Reports, many of the larger technology companies were out shined by smaller companies in providing solutions to their problems in over 30 percent of the cases. The major frustrations these people faced came from long hold times, repeating information over and over to multiple representatives and the high cost of support per hour.
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One study stated that 85 percent of customers said that they would stop using a company’s product after a bad experience with a call center.
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One study stated that 85 percent of customers said that they would stop using a company’s product after a bad experience with a call center. As professionals and business owners, we don’t have time to waste on the phone with strangers or, even worse, automated systems attempting to correct a problem we are struggling with. Nor do we want to have the time of a staff member being expended in this manner.
In the past, lousy and impersonal service may have been forgiven because the number of options that customers had were fewer, so they made do and suffered through it. However, in this age where we need our problems solved yesterday, quality customer service is an expectation, not just a luxury. Any software company that you deal with today should make it a part of their corporate culture to have resources available to overcome support issues. It should be the norm that your software is backed with:
1. Informative newsletters summarizing software features so that you can get regular pointers and tips for trouble shooting.
2. Online Webinars for live demonstrations of how to utilize your program.
3. Dedicated trainers and customer representatives that are assigned to you so you get to speak with someone live that you are familiar with.
4. Reasonable fees for updates and support, since one problem can easily run up an exorbitant bill.
As with any purchase you make for your office, it is important to do your homework about the quality of the product and equally imperative that you research their customer service record. Larger companies may be more impersonal, while smaller companies may be under staffed, which can lead to frustrations in the future. Since changing vendors takes a significant investment of time and effort, it is important that you form a relationship with a company that you can trust.
Dr. Michael Failla is the President and Co-owner of Integrated Practice Solutions, the makers of ChiroTouch. Dr. Failla graduated from Life University College of Chiropractic in Atlanta, Georgia, and went on to run a highly successful chiropractic office in Seattle, Washington, for 25 years. Dr. Failla sold his practice in 2007 and continues to promote health and wellness by helping chiropractors run streamlined and successful practices with more time for their patients and less time with their paperwork.
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