Seeing Is Believing
Perspective
Written by Eric S. Kaplan, D.C.   
Monday, 03 September 2012 23:35 Read : 885 times

Leaders See The Future
One quality that all leaders have in common is that they have a clear and exciting vision for the future. This is something that only a leader can have. Only a leader can think about the future and plan for it each day. Do you have goals for your practice? Do you have a plan to execute your goals? A goal without a plan is nothing more than a wish. Are you wishing for your practice to grow, or are you working it? How can we help you this week? How do you see your future? Is it the practice of your dreams? Or, are you stuck in a rut? What you see is what you believe. If you see your practice overflowing with new patients it will happen, but you must see it first.
 
visionfutureA Clear Vision
Excellent doctors take the time to think through and develop a clear picture of where they want their practice to be in one, three and five years. The great doctors, the profession’s leaders, have the ability to communicate this vision in such a way that others "buy in" and eventually see the vision as belonging to them. Your staff and your patients must share in your vision. President Obama has a health plan (not to be political), do you? Whether you like his plan or not is not the question. Do you have a plan? My plan is for every American to receive chiropractic care. Imagine every person you speak with, look at, or engage in business with is a potential patient. Now you can help me execute my vision of a less subluxated society.
 
"If you see the invisible, you can do the impossible."
 
How We Motivate Patients 
It is the vision of the future possibilities, of what can be, that arouses emotion and motivates people to give their best. The most powerful vision is always qualitative, aimed at and described in terms of values and mission, rather than quantitative, described in terms of money. Of course, money is important, but the decision and commitment to "be the best in the business" is far more exciting. 
 
To encourage others, to instill confidence in them, to help them to perform at their best requires first of all that you lead by example. Being a doctor is a 24/7 job. Whether you realize it or not you are now committed to changing lives, to healing, to helping others. Once a doctor, always a doctor. 24/7. No matter what time of day, or where you are, you are a doctor. People expect, actually demand, that you lead by example. "If you want to lead the band, you have to face the music." My father taught me this early on; there is a responsibility to leadership, but the rewards are great.
 
Prepare For Greatness
A recent study examined the qualities that companies look for in promoting young managers toward senior executive positions, especially the position of Chief Executive Officer. The study concluded that there were two important qualities required for great success in leadership. The first is the ability to put together a team and function as a good team player. Since all work is ultimately done by teams, and the manager’s output is the output of the team, the ability to select team members, set objectives, delegate responsibility and, finally, get the job done, was central to success in management.
 
You are the CEO of your life, of your office; you must lead your staff, your team. If your staff does not follow your lead, then why would any patient? If you have members on your team, in your staff, that don't believe in you, then it is time for you to move on and get teammates that believe in their captain, that share in your vision. At Concierge Coaches, I am the CEO of my life, which stands for CHIEF EMPOWERING OFFICER; my goal is to empower my clients to be the best doctors they can possibly be. Your goal is to empower the patients, by being the best doctor you can possibly be. Patients want to be proud of their doctor. They want to go to the best. They want a doctor to lead by example.
 
When your patients are proud of you, believe in you, they will refer to you. How many referrals have you had in the last month? If your answer is low, you must work harder to be better. If you are going to be, be the best. Why just be a human being? Be a human doing!
 
Always Maintain Your Composure
Another key quality required for success was found to be the ability to function well under pressure, and especially in a crisis. To me this is germane to being a great doctor. Keeping your cool in a crisis means to practice patience and self-control under difficult or disappointing circumstances. How you handle your patients in acute and chronic pain is observed by your staff. How you handle office adversity can determine your future success. Some days are tougher than others.  How do you respond when the office is slow, no money comes in the mail, your staff call in sick? It is these moments that you must expect and during which you must act with respect and dignity. It is these moments that help define your future. 
 
Dr. Eric S. Kaplan, is a two time # 1 Best Selling Author, his latest book The 5 Minute Motivator, www.5minutemotivator.com, his resume includes former President COO of a NASAQ traded public company, which included Nutrisystem, Currently he is CEO of Concierge Coaches, Inc., www. conciergecoaches.com, a comprehensive coaching firm with a successful, documented history of assisting doctors create profitable practices nationwide, providing over 30 New Patient marketing Programs. Teaching doctors nationally how to develop a successful business in the health care industry of today. Dr. Kaplan is the best selling author of Dying to be Young, and Lifestyle of the Fit and Famous and Co-developer and President of Discforce and Palm Beach Massage Centers, www.pbmassage.com, the next Generation Chiropractic Practices, massage and Spinal decompression. For more information coaching or spinal decompression, call 1-888.990 9660.

 
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