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A Primer on "Decompression"
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Written by Jay Kennedy, D.C.   
Thursday, 08 July 2004 21:36

There are many treatment options available to chiropractors today.  Regrettably, many of them carry more hyperbole than technology.  Wildly expensive “cutting edge” technology can have its advantages, but can also really hurt your practice (and your credit scores!).  However, there are treatments which have proven their value and relevance over the last few years of successful clinical use.  If a treatment method is put to the test in hundreds of clinics and earns unreserved praise, with over 40% buying a second unit within the first year, it is probably not only an excellent investment but perhaps a necessary one as well. Such is the case with axial decompression/decompressive traction therapy.  My clinical experience with decompression has been a ten year clinical “grand slam”; a journey with few regrets—even in the face of having spent over $100,000 each on our first units.  Both clinically and as a practice builder, I have yet to see any other treatment as impressive.

In a very rudimentary sense, there are really only 2 passive mechanical treatments you can administer to the spine:  Thrust and stretch.  To limit your patients to just one option because of your own limited paradigm may be bad for them and bad for business.  Think about it.  Compressed discs are in need of “decompression” and avascular tissues are in need of renewed blood contact.  These effects are logically much more likely via stretch than thrust. (By stretch, I mean a prone or supine, restrained, +10 minute cyclical protocol).

Additionally, of course, mechanoreceptor types I, II & III are activated during “traction”.  Decompression is very likely to foster both pre-synaptic inhibition as well as phasic healing through enhanced blood and fluid exchange, a double shot, so to speak.  This basic fact seems somehow lost on many chiropractors, but it is incredibly well accepted and intuitive to the general public.  Of course, science is one thing; business is another.  We are in the unique position of being able to introduce our patients (and community) to scientific advancements and treatment methods and, in the process, get more business for ourselves.  This win-win situation is the essence of success.

The success of “Activator” practices and various pulsed adjustment devices is not hard to understand, if you place your “ear close to the rails”, i.e., listen to the general public.  Many people are afraid of or apprehensive about manipulation.  Many practices have found adding gentler adjusting methods and decompression therapy garners far and away more new patients than it ever discourages.  Adding additional methodologies deflects much of the criticism related to being limited and “dangerous”.  We have had hundreds of patients say, “My doctor said it was OK.  I come here because you’re gentle and use that ‘stretch treatment’.”  Additionally, proven and cost effective methods simply give a greater opportunity to appeal to a wider range of patients.  It establishes your practice as more eclectic and, as a result, fewer patients will “jump ship” looking for a different or more “thorough” approach (because that’s what you offer!).

I believe I have created that eclectic practice with the addition of decompression, stabilization exercises and various gentler adjustment methods.  This combination is so powerful as to virtually eliminate patient attrition due to treatment “failure”, per se.  That’s not to imply some patients do fail to respond, but we are able to be much better at prognostication and when to refer to other specialists.  An eclectic treatment practice allows a much easier determination of when “done is done”, something some practices may find difficult to identify.  If the patient didn’t improve, was it because they needed “supine decompression” and not flexion/distraction (they couldn’t lie prone) vs. rotary manipulation?  Though it is based on my own empiricism, I have seen very few patients with referral pain gain dramatic relief with adjustments if they had first “failed” decompression therapy.

Separating yourself and your practice from “the other guy” is no easy task.  However, offering a variety of reasonable, effective and safe treatment options makes it much more likely.  Most practices now offer manipulation (89%), flexion/distraction (65%) and modalities (75%).  As Napolean Hill said, “Being a little better that mediocre can get you great things in life.”  My initial $200,000 investment 10 years ago has paid off nicely, but not without some financial stress over those years!  At that time, more cost effective units were unavailable.  Now that decompression therapy is available for about the price of a quality adjusting table, there’s simply no good reason to miss out on it’s numerous clinical and business advantages.  My grandfather used to say, “A man who sees his life as small and limited makes his life small and limited.” I don’t want that as my legacy.  Stretching the limits of my practice has helped me build a reputation and practice I’m proud of. TAC

Dr. Jay Kennedy has been practicing Chiropractic Biophysics (CBP) in Western Pennsylvania since graduating Palmer College in 1987.  In the last nine years, he has owned and operated several decompression systems, treating over 2000 patients on them in his multidisciplinary clinics.  He lectures extensively and has authored various articles on axial decompression.

 
New York Guard Chiropractors Attend Seminar
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Written by TAC Staff   
Tuesday, 08 June 2004 20:18

Florida Chiropractor, Dr. Alan M. Creed, one of the leading authorities on instrument adjusting in the chiropractic profession, gave a seminar, in March 2004, to the chiropractors of the Chiropractic Services Unit (CSU) of the 244th Medical Clinic of the New York Guard (NYG).  Dr. Creed, himself a US Army veteran and a Past-Commander of a veterans post, donated his lecture to the NYG as an act of appreciation for the service the Guard rendered to the participants of the post-9-11 operations.  Having read that the CSU had rendered over 200 chiropractic treatments each day during the crisis, he felt compelled to contribute his share to the overall effort.

From Left: Capt. Richard Zipperman, DC; Major Floyd Miller, DC; Capt.  David Hecht, DC; Alan Creed, DC (front center); Capt. Richard Romeo,DC; Capt. Charles Marino, DC

Dr. Creed was welcomed to Camp Smith by LTC Patrick Delamere, DC, the NYG Chief of Chiropractic Services and MAJ Floyd Miller, DC, the Deputy Chief.  In their welcoming remarks, LTC Delamere and MAJ Miller told Dr. Creed, “It is a proud day in the history of the CSU to host his seminar.  The chiropractors of the NYG were the first fully-commissioned chiropractors in any military organization, and the fact that we could host such a prestigious seminar is a further sign that chiropractic and the military are to be partners in the 21st Century.”

Dr. Creed’s seminar stressed the various techniques of specific spinal correction with emphasis on the established protocols for evaluation, treatment, and assessment of the soldiers’ health issues. 

The seminar was sponsored free of charge by Foot Levelers, Inc., of Roanoke, VA, and Impac Instruments of Salem, OR.  Foot Levelers and Impac provided Dr. Creed’s transportation and lodging and further provided the instruments and visual aids that made the seminar possible. Continuing Education Credits, as mandated by New York State law, were provided by Texas Chiropractic College.

Dr. Alan Creed presents a nation-wide seminar series, Boost Your Practice: Bridging Techniques, Styles & Technology, which is approved for Continuing Education Credits by the Texas Chiropractic College.  He has a chiropractic practice on Key Biscayne, FL, and can be contacted at 305-365-7988 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  You may also visit his website: www.dralancreed.com. TAC

 
Diagnostics: The Necessity of Documentation
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Written by Suzi Plank   
Tuesday, 08 June 2004 20:14

There are probably very few chiropractors today that have not been asked to justify the necessity for the treatment, therapies, procedures or diagnostic tests rendered or ordered for patients.  What happens in your office when such a request arrives?  Are you able to review the patient’s file and readily provide the appropriate information?  Do you then generally receive payment or additional authorizations for the disputed treatment or procedures?   The phrase “you can’t win them all” is sometimes applicable with these requests.  However, if you “lose” more than you “win”…you need to analyze your documentation process.

 

Diagnostics

History, notes and consistency form the backbone for successful documentation.  The use of automated claims analysis by payers is increasing.  If you submit claims for payment to an outside payer, whether health, auto, worker’s comp or others, your notes should provide validation of the need for the treatment and services.  Supplying documentation to payers that is illegible, incomplete or does not follow logical criteria will only serve to place you firmly on their “watch” list, and you will receive even more requests for notes and necessity.

Diagnostic tests and procedures are tools that can help justify medical necessity for treatment.  Some may require substantiation for their use.  Do you have guidelines that you follow within your practice when making the decision to order, refer or perform a diagnostic procedure?  Are those guidelines reflected in the patient’s chart notes…even those for whom testing was not subsequently necessary? 

Good documentation should help “set the stage” for your treatment and use of diagnostics from the initial exam.  Do not wait until after the additional visits, therapies or testing have been ordered or performed before mentioning the possible need.  Consider the “if…then” phrase like that used in computer program filters.  An example of the thought process is that “if” a symptom, response, result, etc., is present, does not resolve, etc., “then” treatment, therapies, testing, referral, etc., is or may be indicated.  Regular comments and updates should be made on previous areas of positive findings, emphasizing those that are an indication for additional treatment or testing.  

A crucial element considered by payers when reviewing documentation and necessity is the doctor’s recognition of the information obtained through examination, history and diagnostics.  Failure to review or acknowledge the outcome of test results, whether positive findings or not, is viewed in a most negative light by payers.  Diagnostic test results found to be in normal limits does not mean there was no benefit gained from that knowledge.  If the information could be disregarded, why was it done at all?  Reimbursement may be unobtainable if the procedure is one for which you billed. 

At this point the chart should reflect the progression of your exam findings, treatment and rationale for use of diagnostics and acknowledgement of the results.  What is the real purpose of obtaining this information?   Most of us would agree the primary purpose is to restore the patient to health.  Certainly, in today’s medical and legal climate, limitation of liability must be considered as well.  When reviewing for medical necessity, payers are asking if and how the patient benefited from the treatment or diagnostics.  The findings of your exams, X-rays and other diagnostics are noted and recorded…but now you must also relate how the information was of benefit to the patient.  Documentation should reflect how you utilized the information you gathered.  Like “if…then”, the key word for consideration at this point of documentation is “because”.  Was new information obtained?  Was the previous diagnosis confirmed?  Was the treatment plan changed or modified “because” of this new or confirmed information?  These are just simple examples.  An integral element in the documentation should be the impact of the exam findings or diagnostic results on the patient’s treatment or recovery plan.

Diagnostic tools offer you the needed resources to provide the best possible care and the most comprehensive treatment for your patients.  Without good documentation you lose that advantage.  Diagnostics that are rejected for “lack” of medical necessity are usually deemed to have no value in justifying additional treatment or therapies.  Remember, if it isn’t in writing…it didn’t happen! TAC

Ms. Plank has an extensive background in medical and facilities management.  Before making the transition to healthcare, for over 10 years she was the Practice Manager for a large veterinary hospital and a “first of its kind” commercial veterinary blood analysis laboratory.  During the past 15 years, Ms. Plank has provided technical and management services to healthcare providers, specializing in radiology and neurology.  She is currently the Vice President of Corporate Services for Practice Perfect.  Contact her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 
HEALTH JOURNAL TV TO AIR SEGMENT ON ZT TECHNICAL SERVICES AND PRESIDENT AND CEO, MITCHELL E. RUBIN
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Written by TAC Staff   
Saturday, 03 April 2004 17:31

FOR IMMEDIATE RELEASE

ZT Technical Services, LLC

CONTACT:

Debbie Hugg
ZT Technical Services, LLC
Tel: 1.800.209.8899
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

  

HEALTH JOURNAL TV TO AIR SEGMENT ON
ZT TECHNICAL SERVICES AND PRESIDENT AND CEO, MITCHELL E. RUBIN

ARLINGTON HEIGHTS, Ill.—May 2004—Mitchell E. Rubin, President and CEO of ZT Technical Services, LLC, the nation’s leading provider of on-site precision electrodiagnostic testing services, was interviewed on May 5, 2004, by the award-winning medical series Health Journal Television (HJTV), hosted by former US Secretary of State, General Alexander Haig.

The May 5 taping is scheduled to air on June 4, 6 and 7, 2004, on Tech TV, CNBC and Bravo networks (as paid programming). The segment will feature a tour of ZT Technical Services’ headquarters located in Arlington Heights, Ill., along with an exclusive one-on-one interview with Mitch Rubin. “Participating in this medium provides tremendous opportunity to reach private and small group practice physician specialists on a national level,” states Rubin.

The informative presentation will provide viewers with an educational overview on how they can build a stronger, more profitable practice through utilizing on-site ancillary services—specifically, electrodiagnostic (EDX) and electromyogram (EMG) testing. Physicians can provide more convenient, better patient care. At the same time, they can create a secondary profit center within their own practice by offering patients these types of services maximizing their per-patient reimbursements.

“Our message during this televised medical segment will underscore that providing advanced on-site testing can help physicians to better compete within the medical field,” says Rubin. “Offering patients traditionally referred-out services on-site helps to create a level playing field for private-practice physicians who are competing with hospitals and freestanding clinics for the same patient base. Our extensive array of advanced testing services provides physicians with the tools necessary to remain on the cutting-edge of health care, as well as the ability to grow and develop their practices for future success.”

The Health series targets medical professionals and hospitals including physicians, nurses, administrators, ancillary staff, patients and families. The premise of HJTV, is to educate the business and consumer audience in an informative, objective format on the latest technologies, strategies and approaches impacting corporations, operations and the public at large.

Since ZT’s successful inception in the late 1990s, Rubin has created three affiliated organizations. Diagnostic Testing Centers of America (DTCA), ClarigoMed, LLC and HTZ Technical Services, Inc. Each organization delivers advanced on-site testing solutions and services offering unique, compliance-driven practice models designed to fit each physician’s particular practice needs.

Airing June 4, on:
· Tech TV at 6:30 a.m. EST
 

Airing June 6, on:
· CNBC at 11:30 p.m. PST (as paid programming)

Airing June 7, on:
· CNBC at 2:30 a.m. EST (as paid programming)  

Bravo airing 7:00 a.m. EST/PST pending (as paid programming). Check your local listings for upcoming dates and times.

Be sure to visit www.zttesting.com for more information about getting started with on-site EDX testing.

Headquartered in Arlington Heights, Ill., the company has additional offices in Boca Raton, Fla. For additional information, contact 1.800.209.8899 or visit the Web site at www.zttesting.com.

 
Upcoming Seminars
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Written by TAC Staff   
Saturday, 03 April 2004 17:26

Seminar dates – May & June

 

Anabolic Laboratories:

 

May 22–23, Levittown, NY; June 24–25, Allentown, PA. For more information, call 1-800-445-6849 or visit www.anaboliclabs.com.     

 

Breakthrough Coaching

 

May 20–22, Crowne Plaza Times Square, New York, NY; July 10, Sheraton Newark Airport, Newark, NJ. For more information, call 1-800-723-8423 or visit www.mybreakthrough.com.

 

Chiropractic Leadership Alliance

 

May 21–23, Puerto Rico; June 17–20, Minneapolis, MN. For more information, call 1-800-285-2001 or visit www.subluxation.com.

 

David Singer Enterprises

 

May 1–2, San Francisco, CA; June 19, Atlanta, GA. For more information, call 1-800-326-1797 or visit  www.davidsingerenterprises.com.

 

DMX Works

 

May 28–29, Cayman Islands. For more information, call 1-800-839-6757 or visit www.dmxworks.com.

   

Footlevelers

 

May 15-16, Des Moines, IA; June 5, Virginia Beach, VA. For more information, call 1-800-553-4860 or visit www.footlevelers.com.

 

Fred Van Liew’s  Water & Air Essentials

 

April 24, Dallas, TX. For more information, call 1-800-964-4303 9-6 CST or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

ICPA

 

April 29–May 2, Long Branch, NJ. For more information, call 1-610 565-2360 or visit www.icpa4kids.com/chiropractic_pediatric_seminars.htm.


Integrated Expo  

 

May 13-16, Chicago, IL. DC/MD/PT Seminar. For more information, call 1-888-67-DAHAN or visit www.dahan.com.

 

Loomis Institute of Enzyme Nutrition

 

June 12-13, Dallas, TX. For more information, call 1-800-662-2630 or visit www.loomisenzymes.com.

 

The Masters Circle

 

May 14-15, Los Angeles, CA; June 4-5, East Rutherford, NJ. For more information, call 1-800-451-4514 or visit www.themasterscircle.com.

 

Nutri-West

 

May 1–2, Denver, CO; June 26–27, Reno, NV. For more information, call 1-800-443-3333 or visit www.nutriwest.com.

   

Parker Seminars


June 17-20, Minneapolis, MN. For more information, call 1-888-727-5338 or visit www.parkerseminars.com.

 
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