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Aesthetics in Your Office?
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Written by Nelson Thibodeaux   
Sunday, 25 July 2010 00:00

Thibodeauxsmarticleissue7.jpgMedical professionals continue to battle insurance bureaucracy and speculate on an unpredictable health care future. Cash-based aesthetic treatments supplement practice revenue. Cosmetic treatments are no longer limited to the traditional plastic surgeon and dermatologist. From dentists to family practitioners, they are adding cosmetic treatments as the baby boomer market continues to expand.

It is becoming increasingly common for patients to receive injections of Botox® or Juviderm® type products, along with other invasive procedures, such as laser resurfacing, from a dentist or OB-Gyn’s office. While these services clearly fall outside their specialty, these doctors are taking advantage of vertical marketing opportunities from their existing patient base by offering aesthetic services.

Are aesthetic treatments a viable option for chiropractors? Limiting factors include that most states preclude chiropractors from giving injections or services that are invasive. So what’s left to offer?

Anti-aging supplements are offered by many chiropractors; however revenue seems negligible at best.

On the other hand, a number of chiropractors have integrated aesthetic treatments, not as a part of their practice per se, but as a separate business opportunity similar to MD‘s. Substantial growth is trending to non-invasive, natural solutions because of the cost invasive procedures in the exiting economy but, as importantly, the risk. The chiropractor patient base provides an equally, if not more lucrative, women dominated vertical marketing opportunity.

Homeopathy Can Slow Aging! Improving Patient Health and Performance
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Written by Frank J. King, Jr., N.D., D.C.   
Sunday, 25 July 2010 00:00

Anti-aging research has been advancing in the 21st century until it has become its own medical specialty. Contributing strongly to this phenomenon is that global life expectancy (according to the United Nations Secretary-General Ban Ki-Moon) has increased from forty-seven to sixty-eight years in the last fifty years. Life expectancy has increased, in part, due to improved nutrition and hygiene that have improved health and overcome many diseases around the world.

It is a pressing need for people as they grow older to do so as gracefully and as healthily as possible—especially since they may well live many years longer than they could have anticipated just a few years ago. Aging issues are bothersome, but many of them can be treated early-on by homeopathy so that the quality of one’s life does not suffer.

Homeopathy offers anti-aging and overall health enhancement solutions such as Human Growth Hormone (HGH), detoxification and drainage remedies, miasmic remedies and constitutional enhancement remedies—all of which safely and effectively broaden both our years and the scope of chiropractic.


What is homeopathy?

Homeopathy is a scientific system of healthcare that activates the body’s own healing processes in order to actually correct the underlying causes to disease naturally, gently, and promptly. Homeopathy is a natural pharmaceutical science that uses very small or infinitesimal doses of substances from the plant, mineral, or animal kingdoms to activate the body’s nervous system to initiate the healing response. So much so, it is often referred to as "Chiropractic in a Bottle". Homeopathy actually corrects nerve interferences throughout the whole body in places where the hands cannot. It equips the chiropractor to address the whole nervous system and fulfill the chiropractic philosophy, therapeutically!

The word homeopathy is derived from the Greek homoios meaning similar and pathos meaning suffering. The German physician and chemist, Dr. Samuel Hahnemann, founded the science of homeopathy in the early 1800’s. While researching the toxicological effects of the medicines of his time, Dr. Hahnemann discovered that a specific dilution of a substance would remove the symptoms that substance was capable of evoking. He soon advanced the theory that "likes are cured by likes", and today it is a verified law of pharmacology, The Law of Similars.

The application of the Law of Similars is also found in genetics, physics, chemistry, and immunology. For instance, a basic principle of solvent chemistry states that a substance will be a solvent to another substance when it has a similar type of molecular bond. It has to be either similarly polar or similarly apolar, and then like will dissolve like. Immunology crudely applies the Law of Similars to activate antibody responses with small doses of a similar substance that will evoke the allergic symptoms.

Retirement Plans for Small Businesses
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Written by Stuart Hoffman, D.C., F.I.C.A. and Mark J. Langerman CEO, Empowerment Financial Group, LLC   
Sunday, 25 July 2010 00:00

langermand-hoffman-article.jpgIf you're self-employed or own a small business and you haven't established a retirement savings plan, what are you waiting for? A retirement plan can help you and your employees save for the future. And you'll be in good company—over 1 million small businesses with 100 or fewer employees currently offer workplace retirement savings plans.

Tax advantages

A retirement plan can have significant tax advantages:

• Your contributions are deductible when made;

• Your contributions aren't taxed to an employee until distributed from the plan;

• Money in the retirement program grows tax deferred (or, in the case of Roth accounts, potentially tax free);

• You may be able to claim a tax credit equal to 50% of the cost to set up and administer a retirement plan, up to a maximum of $500 per year for each of the first three years of the plan;

• Certain low- and moderate-income employees may be entitled to a tax credit ("saver's tax credit") for a portion of their contributions to the plan; 

The Vision: Chiropractic as the Health Care Leader
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Written by Dr. Steven J. Kraus, D.C., D.I.B.C.N., C.C.S.P., F.A.S.A.   
Sunday, 25 July 2010 00:00

The future of chiropractic as the leader in mainstream health care is now upon us! It’s no surprise chiropractic has taken the backseat to other disciplines when it comes to recognition for our contributions in health care, but times are about to change! Before we can seize this opportunity of ascending to greater national recognition, we must achieve the following:

1) Universal adoption of electronic health records

2) Share electronically generated practice data

3) Establish a systematic mining of data for information on patient outcomes under chiropractic care

And if we can accomplish all three of these achievements, there is no doubt it will prove that our profession is technologically modern, collaborative, and willing to prove our outcomes with clinical data. The timing is right, the technology is available, and all chiropractors, regardless of practice style and philosophy, and financial means, clearly stand to benefit.

Electronic Health Records Why You Need It Now
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Written by Dr. Paul B. Bindell, D.C.   
Sunday, 25 July 2010 00:00

President Obama is vigorously pushing all health care providers to use electronic health records (EHR) or electronic medical records (EMR). The encouragement is through a combination of stimulus money (up to $44,000) paid as a bonus in Medicare payments, or the guaranteed by law reduction in Medicare payments to those that do not demonstrate the use of an EHR/EMR program. Even if you do not participate in Medicare, it is critical to the survival of your practice to buy and use an EHR/EMR system.

Remember, once Medicare requires a specific function, the rest of the insurance world jumps on the bandwagon and demands the same thing, even when it makes no sense. Think of the requirement to have the same information in box 32 as is in box 33 of the CMS1500 form. Within the not to distant future, the insurance world will be demanding EHR/EMR systems in order for you to get paid. And if the insurance world does not, your State Board might. For example, Minnesota already requires EHR/EMR for its doctors.

The big question that you should be asking is

"Why do I need EHR/EMR now?

What is in it for me?"

1. Audit and collection protection

2. Increased income

3. Reduced Expenses

4. Higher PVA (Patient Visit Average)

5. More patients

6. Compliance with Federal and State laws and regulations


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