Marketing


Net Your Patients
Marketing
Written by Michael Failla, D.C.   
Thursday, 16 September 2010 15:34

Net Your Patients

by Michael Failla, D.C.

 

Nowadays it's much easier to reach out to people than in previous times. We no longer have to rely on snail mail or advertisements in newspapers to alert potential customers of our services. The internet has opened up the door to millions of marketing opportunities that can help us better represent what our offices can provide to our patients. And with the abundance of websites that provide reviews, suggestions, and offers, an online presence is becoming vital to the survival of any business.
Social media sites and blogs have opened up a new approach to marketing. We can move our efforts  from a one-sided sales pitch to a conversation with our current and potential patients. This helps  ease hesitations, gets questions answered, and stands as an evolving and expanding history of our patient communication.

 
Marketing Your Website
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Marketing
Written by Kara Hirsch   
Thursday, 16 September 2010 14:57

Marketing Your Website

by Kara Hirsch

 

Having a website and making sure it is laid out cor-rectly is an extremely important part of online marketing, but the big question is, who’s going to see it?  Make sure you follow these tips to ensure your patients and potential new patients know you’re on the Web.

 

Avoid trying to sell with your postings; use this as a way to connect with your patients and provide useful information.

 

Promote Your Domain Name
Print your domain name on receipts, billing statements, business cards and in any ads you place.  This will let all your current patients know that you have a website and will make it easier for them to refer a friend.
Say your domain name on your answering machine.  “Our office is now closed and we invite you to visit our website at www.my-practice-name.com.  If it’s an existing patient, they will go to your site and perhaps send an e-mail.  If it’s a new patient, you will spark their interest.
Put your domain name on the outside of your business door or window.  This will display your website for everyone who passes by or enters your business.

Optimize Your Website in the Search Engines
Have you ever done a search for a chiropractor in your area and found about 10 other chiropractors come up on the top of the search in “Local Business Results”?  How did these chiropractors get up there?  It’s part of a solid search engine strategy put in place by companies marketing them.  
Search Engine Optimization or the process of being ranked on a higher page in the search engines is broken down into 3 main categories. These categories are Pay per click (PCC) or Google Adwords, Google Maps, and Organic or Left hand side Placement.  The majority of clicks by users fall on Google Maps and Organic Listings with PPC picking up the remaining few clicks. Make sure you’re coming up in the “Local Business Results” too.

Using Social Media as a Marketing Tool
So many internet users are using social media sites to obtain information or just reconnect with friends and family on the Web.  So, it can help your Web site a great deal to publish information and participate in conversations on social media sites.  Sites such as Facebook, Twitter, YouTube and Blogger, to name a few, are great avenues to create links to your Web site.  The more links you have connecting to your Web site, the higher your organic rankings will be.  Avoid trying to sell with your postings; use this as a way to connect with your patients and provide useful information.  This is a great way to get your name out there in a positive and informative way.

Using E-mail Marketing
E-Mail Marketing is a powerful marketing tool.  Communicating with your patients electronically will increase loyalty, help them refer your site to friends and family and create great word of mouth!  Staying in touch with your patients is the key.  With a well planned out e-mail marketing campaign, you can educate your patients, establish long lasting relationships and find new patients.  When engaging in e-mail marketing, it is imperative that you follow all of the protocols and government regulations, but if done properly, you will discover hidden sales opportunities that you may be overlooking.

Get Listed in Local & National Directories
Registering your company on local and national directories is a great way to create links to your website.  Not only will this increase traffic to your website from those directories, but these links will help your SEO Rankings.  You can find directories that are specific to your area by searching for “Your Area”, “Chiropractor” and the word “directory” in any of the search engines.  In addition, you can register on the larger national directories or on general directories such as Yahoo! Directory Listings, which charges a fee for your listing.  

Referrals
Patient referrals are hands down the best potential new patients you can receive.  Think about it, if you were looking for a chiropractor, typically the first thing you will do is ask a friend or family member if they know a good one.  And, even better, referrals do not cost you anything unless you implement a patient referral reward system, which we highly recommend.  
Now, if one of your satisfied patients does share your information with their friend or family member, the next thing that potential new patient will do is search for you on the web.  So in essence, your satisfied patients are marketing your website for you!  Not only is this a great form of marketing, but this will probably yield the highest return on investment you will see of all your marketing efforts.  
So what is the moral of the story?  Don’t forget to ask your satisfied patients to remember to refer you to their friends and family.  They will be happy to send business your way specially if they know you are looking for new patients.

 

Kara Hirsch is Marketing Manager at Online Chiro. OnlineChiro.com offers customizable Web sites, an e-communications suite and full search engine strategies to get you found in the only place that matters … your local Web!  You can reach her at 1-888-932-5560  Ext. 111 or by email  at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 
Marketing Inside Out
Marketing
Written by Dennis Perman D.C.   
Thursday, 16 September 2010 13:56

Marketing Inside Out

by Dennis Perman D.C.

 

Most chiropractors think that good marketing works and bad marketing does not, and this oversimplification interferes with your ability to interpret the results of your marketing efforts. There is more to it—those who maximize their marketing know that success comes from you, not to you, that it’s who you are that determines how well what you do works. That means that if two doctors apply the same marketing strategy, the one who brings a greater sense of inner purpose, self esteem and persistence will get a better result, and this is the missing link for many frustrated marketers —you must learn to market inside out.

 
Caring for 95% of the Population
Marketing
Written by Mark Studin D.C.   
Thursday, 16 September 2010 13:07

Caring for 95% of the Population

Combining chiropractic, science and business as the vehicle to get us there

By Mark Studin D.C., F.A.S.B.E (C), DAAPM, DAAMLP

 

Over the last few months, I have been shouting from the mountaintops that we can get 95% of the population under chiropractic care in our lifetime and it has raised many eyebrows nationally. The truth is it can be a reality if we position ourselves properly. It can only be accomplished in conjunction with the scientific community. Once the public and industry understand the true benefits of chiropractic care, we will have created the paradigm shift in getting the public to run after us.

 
Marketing: No Substitute for Real Value
Marketing
Written by Jim Gemmell   
Thursday, 16 September 2010 11:55

Marketing:  No Substitute for Real Value

by Jim Gemmell

 

The next time you’re stuck at a traffic light, here’s an interesting (if not disturbing) way to pass a few minutes: Count how many times the names “Toyota” and “Honda” go cruisin’ by compared to the iconic brands that once proudly adorned the tailgates of our father’s family wagons. It’s a staggering exercise, really. Then watch how many Hyundais, Nissans, Mazdas, and Subarus, along with a host of German imports, you can count between the occasional Ford and Chevy. A trans-pacific boatload.

 
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