Interviews


Turning the Tables
Interviews
Written by Tim Emsky   
Monday, 27 March 2006 02:19

Emsky founded CERT Health Sciences in 2001 after spending more than six years managing and operating back clinics that provided spinal decompression therapy. After his experience with these clinics and getting feedback from other doctors, Emsky saw a need for a table that improved patient comfort as well as accommodated a wider variety of patients. Emsky led a team of medical practitioners and biomechanical engineers to develop the SpineMED decompression table to provide pain relief to patients with back pain due to herniated discs.

Q: Why did you decide to develop your own decompression table?

A: Before I started CERT Health Sciences, I operated 17 decompression tables in multiple back centers in Canada. When one of my decompression table suppliers went out of business, I was left without support or spare parts if the machines broke down which, over time, forced me to phase out these decompression tables.

Though I could not rely on my suppliers, I had seen the power of decompression technology first-hand.  I decided to partner with biomechanical engineers to develop a more modern decompression table—what we would later call the SpineMED—that relied on technologically advanced systems to treat as many patients as possible with the best results in the shortest amount of time. Additionally, a key requirement was to meet the business needs of practitioners and clinicians through increased clinical efficiency of the device.

Significant effort went into rolling out the first SpineMED in 2001—more than two years of research, numerous customer and patient interviews and a considerable financial investment. Today, hundreds of practitioners worldwide are using the SpineMED device to the satisfaction of thousands of patients who are seeing long-term relief from back pain—many of whom were told their situations could only be resolved through heavy doses of narcotics or painful surgery. With an 86% success rate and in just four weeks of treatment, the SpineMED is an increasingly attractive alternative to back surgery or other short-term remedies for treating patient back pain. 

Q: How does decompression therapy work?

A: There are a number of factors that cause premature degeneration of intervertebral discs, and injury of the disc annulus which will result in disc herniation. These factors include excessive loading of the human spine through accidents or heavy lifting, and extended periods of sitting while driving or sitting at a desk. When a disc is compressed, the flow of nutrients and fluid are further depleted, which can cause the disc to prematurely degenerate, and lead to facet arthrosis and low back pain.  Extreme compression of the disc can cause the disc wall (annulus) to develop tears, allowing the wall to bulge outside its normal area. As spinal discs are constantly under pressure, even while lying down, severely damaged discs almost never heal. By lowering intradiscal pressures, spinal decompression therapy greatly facilitates this process of rehydration and accelerates healing in the disc segment.

Q: Are there any side effects we should be aware of?

A: SpineMED was designed to eliminate the side effects commonly found on older technologies. The tensions are so low on SpineMED, that most people don’t even know when the device has been turned on.  In addition, with the improved accuracy of targeting specific spinal segments, through the Pelvic Tilt system, distraction forces are limited to a very small, targeted area of the spine.

Another reason side effects are eliminated, is SpineMED’s revolutionary Pelvic Restraint System and feedback-loop. While the patient is lying on the table, the device monitors table tension being applied to the patient’s spine every 2.5 milliseconds. If the patient moves, tension can be redirected in 20 milliseconds. This is 30 milliseconds faster than the human brain can react, keeping the patient from instinctively tensing up in the treatment area. Because the spine is relaxed, there is less chance for adverse reactions to the tensions being applied. 

Q: What makes the SpineMED so special?

A: As I mentioned earlier, when we set out to build the next generation decompression table, our goal was to give practitioners a device that offered the best possible end user experience, while meeting the business needs of our customers.

The feedback loop system constantly monitors the patient and makes almost instantaneous adjustments and the comfortable, easy-to-use pelvic restraint system ensures that patients get the maximum effect of the treatment with no discomfort.  Alternative decompression tables utilize outdated and uncomfortable pelvic harnesses versus the modern pelvic restraint system used by CERT Health Sciences.

From a business perspective, the SpineMED is incredibly easy to use and maintain. We designed the table with off-the-shelf, hospital grade components and incorporated a modem into the unit that lets us do diagnostic tests and upgrade or fix software, eliminating the need for a technician to service the device, saving hundreds or even thousands of dollars depending on the problem. Because patient set-up is so easy—less than two minutes—most of our customers train a staff member to administer and monitor the treatments, allowing the practitioner to continue seeing patients. Lastly, return on investment is quickly achieved. If you lease the product, just one new patient per month ensures profitability.

Q: Isn’t it uncomfortable for the patients?

A: No, it is so comfortable that patients sometimes don’t even know the table is turned on; in fact, they often fall asleep during treatment. Unlike other decompression tables that utilize antiquated traction components such as a traction box, pulleys, drums, ropes and pelvic harnesses, the SpineMED’s modern pelvic restraint system captures and distracts the human skeletal structure through a unique and proprietary design. The pelvic restraint system considerably increases the efficiency of the application of force to the patient’s spine. With this increased efficiency, the typical treatment tensions required on the SpineMED are approximately 60 percent of what would be prescribed on tables not utilizing the pelvic restraint system. The lower tension requirement with the SpineMED improves patient comfort and ultimately increases the spectrum of patients suitable for treatment.

Q: What are the uses for the SpineMED with chiropractors and their patients?

A: The SpineMED is an attractive alternative to back surgery or other short-term remedies for permanently treating back pain from compressed or herniated discs caused by trauma, time or congenital disorders. The device has demonstrated an 86% success rate with patients who have failed all other methods of treatment, including surgery. Chiropractors are using the device to help the millions of people that suffer from chronic back pain each day.

For more information, call 1-800-750-4188, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.certhealthsciences.com or www.spinemedtherapy.com.

 
Spray the Pain Away
Interviews
Written by Hubert von der Beeck   
Monday, 27 February 2006 01:20

Hubert von der Beeck is founder, president and CEO of KOOL ’N FIT America. Emigrating from Germany in 1969, von der Beeck started the company in 1984. After spending years participating in and around cycling, marathons and soccer, von der Beeck saw a need for his family-developed topical product with unique properties not found in existing products in the states. KOOL ’N FIT has a myriad of uses, with pain relief being one of its many benefits.

Q:  How did your family come up with the original formula for KOOL ’N FIT®?

A: Before the emergence of today’s giant drug companies, local pharmacists would “hand make,” at their shops, the medicine your doctor prescribed. Over decades, my family owned and operated pharmacies in Germany and, as such, developed various safe and effective remedies to relieve symptoms of minor, everyday health concerns, like stuffy noses, chest colds, arthritis pain, and more. Thus, the original formulas of the KOOL ’N FIT® products were born (circa 1880). We introduced the first KOOL ’N FIT product, the ORIGINAL PAIN RELIEVING LIQUID, in the USA in 1985.

Q: Are there any side effects we should be aware of?

A: KOOL ’N FIT is ruled as safe and effective by adhering to the FDA guidelines for over the counter (OTC) external pain relievers. There are no known side effects when used in accordance with the label recommendations. Kool Fit America takes the utmost care in formulating and manufacturing our KOOL ’N FIT products in order to eliminate any impurities and to assure effectiveness.

Q: What makes KOOL ’N FIT so special?

A: There are multiple ingredients and, since each ingredient has its own effect on the body, the combined benefits of the multiple ingredients are exponential in nature and unmatched by any other topical analgesic product. Thus, the uses and health benefits of each KOOL ’N FIT product for the patient are extensive. 

Q: Doesn’t alcohol dry out the skin when used often?

A: Generally speaking, yes. However, KOOL ’N FIT contains more than a dozen herbal oils which re-lubricate the skin after the alcohol has dissipated. You can check KOOL ’N FIT’s moisturizing properties by applying a little on the tip of your thumb and index finger, and rubbing them together. When most of the alcohol is gone, you will feel the lubrication of all the oils.

Q: What are the uses for KOOL ’N FIT with chiropractors and their patients?

A: One, you can use it before spinal adjustments. It relaxes the patient’s tight and tense muscles, which reduces the force necessary to make adjustments.

It also helps relieve pain, which increases patients’ pain tolerance, resulting in easier therapy for you and your patient. Make sure you allow five minutes to activate from the time of spraying it on.

KOOL ’N FIT is also an anti-inflammatory product, which reduces swelling and improves circulation. It is an anti-inflammatory, which relieves pain, invigorates, and makes your treatments more effective. But, keep in mind, KOOL ’N FIT is not a conductivity product. We recommend using it first, then applying your coupling agent and beginning treatment.

You can also use it during electrical stimulation, as it improves circulation and relieves pain. It’s soothing, cooling action compliments your treatment and eliminates hot spots.

Another use is after cold therapy, as it reduces swelling and relieves pain. You can apply it after the removal of ice to prolong the cooling effect for a more effective treatment. You can even use it prior to moist heat therapy, if you choose, because it relieves tension and relaxes tight muscles. The increase in circulation generates a feeling of well being. You can use it before applying the moist heat to intensify effects.

You can also apply KOOL ’N FIT after spinal adjustments to relieve soreness and to relax tight muscles. And, finally, send your patients home with KOOL ’N FIT as a therapeutic necessity between visits, to comfort minor aches and pains, and to speed up the healing process.

We hear new uses of KOOL ’N FIT almost every day. It’s kind of like WD-40 and all the continual new uses for that product; same thing with KOOL ’N FIT.

For more information call 1-800-852-5665, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.koolfitamerica.com.

 
Challenge, Check and Correct the Entire Structural System
Interviews
Written by Tedd Koren, D.C.   
Friday, 27 January 2006 00:13

Tedd Koren, D.C., is certainly one of the most widely read Doctors of Chiropractic today. Through Koren Publications, over 50 million of his popular patient education brochures have been distributed. His monthly patient and professional newsletters are among the most popular in the profession. He is the author of Chiropractic: Bringing Out the Best in You!, Chiropractic Wellness:  Health from Within, and Childhood Vaccinations: Questions All Parents Should Ask.

Recently, Dr. Koren developed a new vitalistic adjusting technique, which is quickly earning rave reviews.  In an interview with The American Chiropractor, Dr. Koren discusses this innovative procedure, which is “an incredibly specific analysis and adjusting technique that can be applied to any part of the body.”

TAC: How did you develop your technique?

Koren: By accident. I was suffering from sciatica; my wife suffered from migraines.  No chiropractic technique, acupuncture or craniosacral therapy gave lasting correction. Alan Creed, D.C., introduced me to the ArthroStim™ adjusting instrument. I added concepts from Stressology (Ward) and DNFT (Van Rumpt) and some of my own insights with the ArthroStim™. My 30-year sciatica resolved in a few weeks and my wife’s migraines disappeared after one adjustment. She has remained migraine-free (22 months).  She held her first adjustment for 6 weeks–something I had never seen before.

TAC: Describe Koren Specific Technique (KST).

Koren: It is an incredibly specific analysis and adjusting technique that can be applied to any part of the body.  You know if a body part is subluxated or not.  You know if you’ve corrected it or not. You can’t over-adjust.

TAC: Did you test KST?

Koren: Yes, on the most difficult patients in the world–chiropractors. At seminars I’d announce, “Anyone with a chronic problem, after years or decades of adjustments, see me at the break.” A long line would form.  I’d get dramatic, immediate results.

TAC: What else revealed your technique was effective?

Koren: I was seeing retracing, lots of it.  Retracing, also known as the Law of Cure (Hering), is the true mark of healing.  Old injuries, old emotions and old problems were coming to the surface to be expressed and released.

TAC: Were you correcting any unusual problems?

Koren: All the time. I especially learned how to locate and correct the hump pattern, the dowager’s hump (men get it, too) at the upper thoracic spine.  In most patients, it starts to disappear within a few weeks.  There’s also a panic pattern that many people have that needs releasing.

TAC: How is this technique done?

Koren: It’s rather simple: challenge, check and correct.

1. Challenge any part of the body,
2. Check to see if the challenge caused an occipital/mastoid drop, and
3. Correct (adjust). Any instrument (or even thumb toggle) can work, but I think the ArthroStim™ gets the best results.

TAC: How is this technique different?

Koren: There are a number of ways.

1. You can quickly analyze and adjust any part of the body–cranial bones, discs, vertebral column, ribs, sternum, hips, shoulder, extremities (even soft tissue) for subluxations/nerve interference.  You don’t need an X-ray or any instrument for analysis.
2. You don’t need a table–it’s perfect for new graduates.
3. You can analyze and adjust patients in the position of subluxation (often the position of pain or dysfunction). Subluxations often fully reveal themselves when the patient is in a certain posture–that could be a physical and/or emotional posture.
4. You can adjust yourself. 
5. You usually get immediate results and the adjustments hold for long periods.
6. It’s low force–no cracking, twisting or pulling. It’s gentle on patients and on doctors.  For every one patient who “loves a good crack,” I guarantee you there are twenty who are not coming in because of it. Doctors are saving their hands, arms, shoulders and back and adding years to their practice lives. Patients love it.

TAC: Can you give an example of your work?

Koren: I’d rather let doctors who learned KST from me do it:

Self adjustment: “I checked myself when I got home…. My headache went away immediately and I slept like a log that night. Today, so far, I’ve seen eight people and used KST on all of them; they love it! It’s a fantastic technique and this is the happiest I’ve ever been at work! I feel ready to look at just about anything and like I could help just about anyone.” Ralph Mitchell, D.C.

Another great day at the office with KST. “The patients really do enjoy it.  Seventy-five percent reduction in rheumatoid pain, immediate chronic low back pain relief, disc pain relief and on and on. A new patient who returned the next day was so excited she told everyone at her office she was pain free, slept through the night for the first time in years and could breathe freely (I didn’t even know about that problem). I said I forgot to tell her about retracing, dreams etc.…  Her jaw dropped and she described a full night of vivid past trauma and ‘old boyfriend’ dreams. Another one bites the dust!” Don Piccoli, D.C.

“PS. My first patient after the seminar was my associate with her chronic migraines. At times, she’s had to leave the office because of them (isn’t that a drag in a chiropractic office?).  A few cranial and upper cervical adjustments and the migraines were gone immediately! That never happened before…of course, I adjusted myself, my family, my cat!”

Skeptic: “I have seen this patient for a year. He came in this morning and said, ‘Yesterday is the first time I walked out of your office pain free.’
“I was skeptical reading all your testimonials, but the results convinced me. If you had told me this technique was this powerful, I would not have believed you. Your technique has changed everything! Thank you VERY, VERY MUCH!” John Collins, D.C.

“PS. When you start a new patient off with KST they just think that all chiropractic has such instant results. I used to cringe a bit when difficult cases would come in; now it’s ‘bring ‘em on–the tougher the better.”

Superior results: “We are getting so used to superior results that it just seems normal now. Many of the chronic patients that had reached a plateau in their care are now making significant progress forward. Retracing is a major issue now.” Bruce King, D.C.

Blurred vision, earache: “A patient woke up with blurred vision in one eye and had made an appointment with the ophthalmologist. I adjusted his sphenoid–blurry vision went away immediately. He cancelled his other appointment….

“Adjusted a lady complaining of an earache for two weeks. Pain relieved immediately after temporal and TMJ cleared.

“A lady that cannot even tolerate the Activator™ walked out feeling better than she has in months.” Dave Lundquist, D.C.

Six-month-old: “Six-month-old boy with upper GI problems, blood in stool, inconsolable crying, etc., has been through the medical ringer with DX testing, meds and discussing surgery. The ‘at her wits end’ mother brought him in as a last resort. I found some mid and lower thoracics as well as sacrum and adjusted him with the ArthroStim™. The child hasn’t had any symptoms since his first adjustment. I checked him yesterday and today and he only needed one to two thoracics adjusted.” Rick Mabanta, D.C.

Mayo Clinic failure: “New patient. Mayo Clinic told her ‘it was in her head.’ I told her that they were right, they just didn’t know where in her head. :) She came in with headaches, numbness and tingling in her fingers, low back pain, arthritis, asthma, neck pain, fatigue, and lack of concentration. Actually, there was much more, but that’s enough for now.

“When she left, her posture was greatly improved, all outward signs and symptoms were gone, her eyes were the same size (they weren’t before). She and those that brought her were floored.” Peter Cohen, D.C.

Baby feet, back surgery and nothing to adjust: “6-month-old girl who screamed anytime her feet touched the ground or someone touched her feet. Her feet were stone cold. The baby had not begun scooting or crawling yet. Used KST on the baby Monday. Wednesday, the mother came in worshiping the ground I walked on–the baby’s feet are warm and pink, she likes to stand on her feet and she puts them down on the ground; started scooting and began the early phases of crawling–which she had not done to date.

“Another patient with ‘PAIN EVERYWHERE!’ Just hurt everywhere. She told me today that was the best adjustment she ever had, and that she slept all night. Her husband, who is scheduled for back surgery, was with her. He refused to come in because the twist and pop chiropractic had hurt him.

“I told him to come over and sit on the stool in front of me. He just saw his wife’s adjustment, so he said ok.  Five minutes later, he was telling my CA he was canceling his appointment with his MD later today because he didn’t hurt anymore. Now a new patient!

“Regular patient came in today smiling from ear to ear–‘I don’t hurt!’  I checked her and I could find NOTHING to adjust! This is the FIRST patient since my Upper Cervical days that I have been able to turn to and say, “Congratulations, you don’t need an adjustment today–go forth and be happy!” Russ Smith, D.C.

TAC: Is this technique controversial?

Koren: Only if getting results like the above is controversial. It’s easy to learn.  Start using it Monday morning or during the seminar.

TAC: Is there healing for the practitioner as well as the patient?

Koren: Absolutely! You can adjust yourself.  Practicing becomes fun and exciting.  It doesn’t get much better than that.

TAC: What do you say to doctors interested in your technique?

Koren: You’ll be secure that you can handle just about any patient that walks in your office.

Information and seminar registration for Koren Specific Technique can be found at www.teddkorenseminars.com or by calling 800-537-3001. Dr. Koren can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

ArthroStim™ information can be found at www.impacinc.net.

 
Chiropractors on TV / Infomercials Made Easy
Interviews
Written by Jeff Hockings, D.C.   
Monday, 26 December 2005 23:52

The fastest way to affect public opinion is through television.  Shows like CBS’ Two and a Half Men, in which one of the lead characters is a chiropractor, show that the profession has, indeed, entered the mainstream of American culture… albeit with a less than ideal portrayal of a chiropractor, it’s a start.

So how do you use this mega-tool to promote your practice and enhance your image?  Here are three proven options available to get you started.

Infomercials Made Easy:
With access to CBS Studio’s 30 million dollar state-of-the-art facility, Phenomenal Health offers you an easy way to create your own high quality personalized infomercials at a reasonable cost.

Describe the process for creating your commercials.

Our show, Phenomenal Health, is a national television show done in a 30-minute interview format, like Larry King Live. Before the doctors come out to our studio, we have a pre-interview on the phone where we come up with approximately 15 questions I will ask them on the show. These questions are 100% customized to promote the individual doctor’s specific practice. Then the doctors fly out to Palm Springs, California, to our studio. We tape the show at CBS studios, which is a 30 million dollar state-of-the-art facility, guaranteeing the show comes out first class. Once the show is done, we send a master copy to the doctor within 1 week that is ready to air. We also handle all the negotiations with the local cable companies to secure the best airtime rates.

What’s the budget required?

The cost to produce our show is only $7,900 and we have finance options available. The typical cost to air the show on television is between $100-$150 per half hour in primetime (7 PM-11 PM). It is less expensive in smaller areas and more expensive in larger metropolitan areas. Most doctors spend about $2,000 per month for airtime, which usually allows them to air their show 3-4 times per week.

What results can be expected?

Most doctors get one new patient every time the show airs plus see a 50% increase in referrals. This is due to existing patients bragging to their friends that they go to “the doctor on TV.”

How should the results be measured?

Receptionists should be tracking how new patients heard about the doctor.

Any other information you think is pertinent/relevant?

We also show doctors six other ways to use the 30-minute television show to generate new patients.  They can get more information and see video demos of our show at
www.InfomercialsMadeEasy.com/videos.htm  We have been teaching doctors how to use 30-minute television shows to promote their practices since 1997 and have helped produce over 500 thirty-minute television shows for doctors. No one has more experience than we do.

Dr. Jeff Hockings, is the C.E.O. of Phenomenal Health.  He may be contacted at 42208 Washington St., Ste. 183, Bermuda Dunes, CA 92203.  Phone 800-914-5547, Fax 760-360-8526 or visit
www.InfomercialsMadeEasy.com for more information.

 
Chiropractors on TV / National TV Campaign
Interviews
Written by Joe Mershon   
Monday, 26 December 2005 23:45

tv

T
he fastest way to affect public opinion is through television.  Shows like CBS’ Two and a Half Men, in which one of the lead characters is a chiropractor, show that the profession has, indeed, entered the mainstream of American culture… albeit with a less than ideal portrayal of a chiropractor, it’s a start.

 

So how do you use this mega-tool to promote your practice and enhance your image?  Here are three proven options available to get you started.

National TV Campaign:
With the launch of their first national TV ad campaign on NBC this February, MPower Media offers you the opportunity to benefit from this groundbreaking experience for the least time and money on your part!

Describe the process for creating your commercials:

The process to produce a local television commercial, for most small businesses, is to hire the local cable company or production company to shoot a spot on video, with a very low budget (from $300 to $5,000—some TV stations will even do it for free). Basically, this is one step up from your home camcorder. It is a cost effective way to be on TV but, generally, not a good image for the local chiropractor. On the other end of the spectrum are the 35mm, nationally produced custom commercials.

What we’ve done is to produce three commercials on 35mm film, which is what most national commercials are shot on. The going rate to produce this level of commercials is around $60,000 per commercial.  Mpower Media set out to produce its commercials with a national message that the entire chiropractic world could get behind. Secondly, we produce them with a phone number at the end that, when called, electronically transfers the caller to the local chiropractor. This makes it easy for a chiropractor to help effect change for the entire chiropractic profession and take advantage of the business that comes in from the program in his/her local market.

The biggest single factor for a TV campaign to work has to do with the amount of money being spent with the media outlet. In this case, we are going on NBC. What we have developed is a program where chiropractors can let their money work together behind the scenes to achieve a common goal.  Even the best commercial in the world, if not seen enough, won’t achieve its objective. As a company that has been producing commercials for individual doctors for years, we certainly understand the benefit that an individual TV campaign can achieve for its doctor, but to change thinking and perception nationwide, it requires doctors working together.
 
How the Program Works

This program is one part chiropractors’ working together nationally to change the perception of the chiropractic profession in the mainstream; so this is a national branding tool. But, also, this program is a branding tool locally. We give each doctor access to a doctors-only website where the images, message, slogans, etc., are available to be downloaded and incorporated into their existing marketing tools. So, for example, if a chiropractor is going to send out a direct mail piece, now he can use the characters from the National Campaign on that print piece. Therefore, when the patient sees it, they make that association and, now, he is the guy putting those commercials on television. So this is, in one part, a national branding campaign and, in the second part, it’s a branding campaign locally. Thirdly is a direct response tool, an actual marketing tool for the local chiropractor, and he can be part of the program by the phone number at the end of the spots. So, if someone calls that 1-877-CHIRO-06 number, those calls are being routed to the individual doctor’s local office.

What Kind of Results Can Be Expected?

MPower Media, over the last 5 years, has empowered chiropractors in over 650 markets across the country. The typical doctor has received 10 to 15 new patients per month in each area. That is based on a local chiropractor running commercials on TV in his local market on cable, which has far fewer viewers than NBC national, where we are scheduled to air. Results from our National Campaign can be measured in a few different ways.

National and local branding for chiropractic and direct response. National is ultimately measured by overall market share for the chiropractic profession. We know that between 7% and 8% of Americans will visit a chiropractor but, a year or two from now, we should see the kind of impact this campaign has had in the whole country and, instead of 8%, we should be seeing 12%, 15% and 20%  going to chiropractors.

Also we can measure the individual branding in a local market. For example, the chiropractors in Tennessee should see a considerable increase in their patient load. Third way in which this campaign will be measured is a local chiropractor’s individual branding that occurs. In the course of a few months, he or she should see an improvement in his/her branding, which is mostly measured by the number of patients they have.

Overall visibility for an individual practice: The direct response generated by this program can also be tracked, even though direct response is just one component of the whole program. The success or failure shouldn’t be measured on direct response alone, however direct response is an import part of the program.

When the calls are electronically routed to the local chiropractor, doctors are given a doctors-only website where they can see the number of calls and the times they received them. On that website, the doctor can download print material to attach themselves to the campaign as previously mentioned, and many other tools, including a resource page with info about the program and how it’s going, press releases, stories about our program, etc.

Any other information you think is pertinent/relevant?

To be successful nationally on TV you have to fulfill certain requirements. First, you have to shoot the spots on film. Every national commercial is shot on 35mm film and, if a chiropractic commercial is not shot with that level of quality, it is going to seriously dent the credibility of chiropractic.
Second, we believe that the message has to be the right kind of message, which is obviously in the commercials we have produced.

Third, we have to broadcast the commercials at the right time; airtime is so expensive, it can best be handled by doctors’ working together. The only way for anything to happen on a national level for the chiropractic profession is for the money to be pulled together behind the scenes to be spent in one media outlet, like NBC, so a lot more commercials can be aired. It’s also much more practical for a large group of chiropractors to pull together their resources and spend 300 dollars each than to try to effect change in one market at a time, with many individual doctors doing TV spots here and there.

Joe Mershon is the Founder of Mpower Media. Mpower provides pre-produced syndicated TV commercials to businesses around the nation. Their client list includes chiropractors, banks, mortgage companies and heating/air contractors.

A National Chiropractic TV Campaign is set to start on Feb 27th. It will run on NBC and have the ability for a local chiropractor like you to be a part of and help support the program and to garner new business in your own market. The commitment required is $300 dollars a month, over a period of 12 months. Joe Mershon can be reached at 888-232-9862 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 
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