McCoy's Track Record
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Written by Harold McCoy, D.C.   
Tuesday, 14 September 2004 22:05

With almost 30 years of experience in practice, Dr. Harold McCoy has established quite a track record in incorporating chiropractic to achieve optimal sports performance in world-class athletes. It all started in the 80’s, when Dr. McCoy treated Olympic athletes like Evander Holyfield and served seven years at the University of Washington as part of the Multidisciplinary Sports Medicine Staff, where his job was to provide protocols on how to improve athletic performance using chiropractic treatment.  Today, Dr. McCoy’s tireless efforts to help change the chiropractic industry perceptions, practices, and standards have taken a different tenor. To that end, over the last ten years, he has developed two companies, Myo-Logic and Spinal-Logic Diagnostics, Inc., based upon his Sports Medicine and clinical experience. Both companies directly sponsor or co-sponsor over 100 seminars and symposiums per year, such as the Bulletproof Seminars with Dr. Gregg Friedman, focusing on evidence-based documentation.

Further, during the past year, he has been investigating and is in the process of developing international collaborative research projects with major universities in the United States, and the world’s largest pain research center, located in Europe.

A 1975 graduate of Palmer Chiropractic College, Dr. McCoy is a member of the International Chiropractic Association (ICA), was elected a Fellow this year, and is still in practice fulltime in Kirkland, WA.

In an interview with The American Chiropractor (TAC), Dr. Harold McCoy discusses his distinguished career in chiropractic and his passion for providing evidence-based documentation on the efficacy of chiropractic care.

TAC: What influenced you to become a chiropractor?

McCoy:  While in the military, my neck was injured and I suffered with severe daily neck pain. I was prescribed physical therapy and drugs for 4 years and it didn’t help. Out of desperation, I went to a chiropractor and, after one week of cervical spine adjustments, I was pain free. This inspired me to become a chiropractor.

That’s still the best part of my job...helping other people who are in pain and ill health like I was. I have a full time practice in Kirkland, Washington, and retirement is out of the question. I have a love and passion for what I do. I couldn’t imagine doing anything else.

TAC:  Tell us about your experience helping athletes achieve greater results through chiropractic care.

McCoy: While working 7 years for the University of Washington Intercollegiate Athletic Department as part of the Multidisciplinary Sports Medicine staff, my job was to help develop protocols on how to improve athletic performance without using drugs. In addition to pain management strategies, our treatment protocols (including chiropractic adjustments) were developed to functionally improve flexibility, spinal and extremity joint range of motion, and muscle strength in our athletes.

I have served in over 30 International sporting events. In 1983, I was assigned to the Pan Am Games in Caracas, Venezuela, and, in 1984, I was assigned to the U.S. Olympic Boxing Team in Los Angeles.

Evander Holyfield was on our Olympic boxing team that year. That team won 11 medals in the 12 weight categories—9 gold, 1 silver and 1 bronze.  Evander and four other young men on the team went on to become professional World Title holders in boxing. I was, and always will be, very proud of our young men. It was an experience I will never forget.

TAC:  What have you learned from your experience with athletes that would be useful for chiropractors dealing with their not-so-athletic patients.

McCoy:  The examination and treatment protocols I used on athletes were primarily designed to improve athletic performance by using chiropractic care to improve neurological function, range of motion and muscle strength.  We focused on an objective evidence-based approach to determine spinal and extremity range of motion limitations and muscle weaknesses and how to improve or correct them, instead of focusing on pain.

As chiropractors, we need to be educating our patients that our job is to improve their neurological and physiological function, health and quality of life. Pain reduction is just a byproduct of what we do for them.

By moving our patients from the pain model to the functional and quality-of-life model of chiropractic care, I have found that they are much more likely to follow through with our active treatment and supportive care recommendations.

We need to have our patients accepting chiropractic care on an objective (“I understand”) system rather than a subjective (“belief”) system.

TAC: Tell us about your involvement in developing an Evidence-based Outcome Assessment System and what this means for chiropractors.

McCoy: Our Myo-Logic Diagnostics company has developed a wireless evidence-based outcome assessment software and hardware system called the MSM-7000. The purpose is to prove medical and chiropractic necessity and demonstrate the need for and the efficacy of our chiropractic care, using HCFA, AMA and ICA Guidelines.

Our wireless system incorporates computerized range of motion, muscle strength, algometry and pressure/pain threshold testing.

This objective data is incorporated with pain-and activities-of-daily-living-questionnaires and automatically downloaded into our software narrative writing capability.

Our sister company, Spinal-Logic Diagnostics, provides a computerized digital biomechanical analysis of our doctors’ X-rays, using the AMA measurement system to determine the exact spinal levels and extent of ligamentous damage to the discs and facet capsules, as the result of trauma.

By giving the Gold Standard of documentation—accepted by all professions measuring functional and structural impairment and the response to care—a numerical value, we can communicate with any professional of any profession in the world. Numbers are an international language.

We can also prove, objectively, the value of the care we provide.

My goal is to introduce more objective evidence-based scientific chiropractic.

TAC: After some 30 years working in and for the chiropractic profession, what motivates you to keep on keeping on?

McCoy: Much of my clinical and sports medicine experience has led me to realize that there are huge gaps in our delivery of service; so, over the years, I pursued my own partnership for chiropractic to work with other health care professionals. We have to help our profession move forward and gain the respect of the research world as we also move toward more scientific evidence-based chiropractic. That’s one reason why I developed Myo-Logic and Spinal-Logic Diagnostics, and why I invest in sponsoring top research and informational seminars and symposiums. My career path has taken me full circle to the realization that my own pain and ill-health experience, and those of millions of others, require that we partner with other professions to really do what’s best for the patient. Doing what’s best for the patient is still what motivates me to keep going in my practice and in my research.

TAC:  You have already formed many strong alliances with very important people, both in and out of the profession.  Tell us something about these relationships and what they mean to you and the chiropractic profession.

McCoy: I am proud to know and work with doctors (DC’s, MD’s, PhD’s) like Dan Murphy, James Robinson, Lars Arendt-Nielsen, Thomas Graven-Nielsen, Art Croft, Gregg Friedman, Jeff Spencer, Michael Freeman, and Dennis Woggon. These doctors are dedicated visionaries who keep themselves abreast of current research, scientific literature, and methods to help raise the knowledge and standards for all professions. Their work and lectures to other professionals internationally influence the lives and well being of many millions of people worldwide.

I have had the pleasure of traveling with Dr. Dan Murphy, Vice President of ICA, for presentations at symposiums in Lisbon, Portugal; Rome, Italy; and Christchurch, New Zealand. In a recent Internet poll, Dr. Murphy was selected as the Number 1 most respected educator and sought-out chiropractic speaker in the world.

By the way, the ICA is hosting an International symposium in Athens, Greece, November 19-21, 2004. Five of the featured speakers are Dan Murphy, DC, DABCO; James Robinson, MD, PhD, University of Washington Multidisciplinary Pain Center; Lars Arendt-Nielsen, Dr.Sci.Med, PhD; Thomas Graven-Nielsen, PhD, Center for Sensory-Motor Interaction, Aalborg University, Denmark; and Dr. Dennis Woggon, giving a Whiplash & Scoliosis presentation. (Please call ICA at 1-800-423-4690 for details.)

TAC: Do you have any secrets to your success in practice and in life?

McCoy: I would tell other chiropractors to build a passion for what you do in life, while doing it for the right reasons. My belief in chiropractic spurred me on to objectively prove to anyone in any profession that the chiropractic care I was providing was making a difference in my patients’ lives. I also feel that associating with and knowing people of like-minds helps me stay on course. That’s why I respect Dan Murphy. He inspires me and many thousands of other doctors to stay focused on why we became chiropractors.

TAC: Do you have any final words or advice for our readers?

McCoy:  There’s a new era dawning in chiropractic. Evidence-based health care is becoming the Gold Standard in all the other professions. In order for things to get better, we need to get better. In order for things to change, we need to change. I challenge every DC out there to go back to the basics and ask yourself if you are ready to truly defend your work and prove to your patients that you make a difference in their health. Now is the time for us all to be accountable. Do whatever it takes to rethink the way you are conducting your practice, so that you can objectively show and prove to your patients, yourself, other health care professionals, and even the insurance establishment, that your work makes your patients healthier and improves the quality of their lives.

And, lastly, never, never, never forget that our mission is to serve and heal.

Our sincere thanks to Dr. McCoy!!  He may be reached by phone at 1-800-768-7253, Ext. 2; by e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it ; or visit,, or

Million Dollar Chiropractic: Interview with Dr. Paul Pugsley
Written by Dr. Paul Pugsley   
Thursday, 08 July 2004 21:47

Originally from upstate New York, Dr. Paul Pugsley moved to California during grade school. After meeting his wife, Marilou, in undergraduate college, the couple decided to attend chiropractic school in Atlanta, Georgia, at Life Chiropractic College. In their last year at Life, Paul and Marilou had their first of five children. After graduating, Dr. Pugsley and family moved back to San Diego where they opened their first office in Spring Valley. Drs. Paul and Marilou Pugsley practiced together for some years and had four more children. In 1993, however, Dr. Marilou Pugsley passed away due to cancer.

Here, in Dr. Pugsley's North County Office, is Manager Anylou, Pain Management Specialist Dr. Druet, and Medical Officer Assistant, RosaHaving practiced in California for the past 20 plus years, Dr. Pugsley now has two multi-disciplinary clinics that offer services of chiropractic, orthopedics, neurology, acupuncture and massage. In both offices, Dr. Pugsley has a family practice with an emphasis on automobile accident cases, Workers Compensation and trauma.

Proud to be the father of five children, with one daughter married, a daughter and son in college at the University of California at Berkeley and at San Diego, and with two boys still in high school, Dr. Pugsley also serves as team doctor for his children’s wrestling, tennis and cross-country sports teams—as well as being an excellent spectator! He’s definitely a success by anyone’s standard!

In an interview with The American Chiropractor (TAC), Dr. Paul Pugsley answers our Million Dollar Chiropractic (M$C) questions about his succesful practice.

Dr. Paul Pugsley's
M$C Profile

Was married for fifteen years to a wonderful chiropractor and spouse, Marilou, and has five children who are in college and high school.
Recreation and Leisure: “I feel that exercising is necessary to get out the negativity that we are constantly bombarded with. For a number of years, since I was in high school, I have loved to run, box and participate in Jiu-Jitsu. I also occasionally like to go skydiving!”
Professional Affiliations: American Chiropractic Association, California Chiropractic Association, International Chiropractic Association, California Society of Industrial Medicine and Surgery (CSIMS), Society of Pain Management
Seminar Attendance:
“Practice Perfect, 3-4 times a year; Dan ‘The Man’ Murphy, excellent for auto accidents; Dr.’s Sosine and Platto for report writing; and I believe that Dr. Kimberly Williams’ seminars on rehabilitation and work conditioning are the best in the nation.”
Vacations: “Since I wind up having to travel a lot to talk with different professionals, when I go on vacation, I like to go to places on the beach so that I can relax and spend time with family. Recently, we went to Cabo San Lucas and had a wonderful time.”

Two clinic locations: One in north San Diego county in Vista, CA, and the main operating clinic in east San Diego county in Spring Valley. Dr. Pugsley also has admitting privileges at several surgical centers throughout San Diego County.
Office Hours: The Clinics are open from 8:30 AM to 6:00 PM, Monday through Friday.
Techniques: Activator, Gonstead, Myosfascial Release and Diversified
Staff: Dr. Pugsley’s offices employ approximately 20 people. The professional staff includes 4 DC’s, 3 MD’s, 2 acupuncturists and 1 massage therapist. The office also has administrative staff in management, reception and billing.

M$C: What type of practice do you have?
It is a multidisciplinary care facility. At any given time, we have chiropractic, orthopedics, neurology, pain medicine, acupuncture, massage and physical therapy in the office.

M$C: Tell us, what do you look for in a staff member.
My main key is attitude. If the person has the right attitude, I can teach them almost anything. But, I can’t teach people how to be people; that is something their parents should have done.

M$C: Do you have a set profit-standard or margin formula for the business?
We work with a basic profit-standard for the business that has been developed by Dr. Daniel Dahan.

M$C: What marketing strategies do you use to attract new patients, and to keep current patients?
I generally go with a twelve-month plan that is rechecked every four months. Each month should involve a different phase of marketing, i.e., lunches with attorneys, meeting new orthopedists or neurosurgeons, sending news letters, farming technique (taking a zip code area, marketing to that area and marketing constantly to bring in a new crop), and I am big on face-to-face meetings with anyone and everyone.

M$C: How do you handle problems with patient retention?
I think that the big issue with patient retention is doing a proper report of findings. Present time consciousness–patient’s can definitely sense when you are with them in the moment or if you are giving them a canned or packaged spiel.

M$C: What Techniques do you use in your practice?
We favor a diversified technique. I feel I was lucky to go to a school that favored vertebral adjustments (Life Chiropractic College). My associates and I are familiar with a wide variety of techniques and, if technique “A” doesn’t work, then we will try technique “B.” Sometimes certain techniques don’t work on certain people, whether for mental, physical or emotional reasons, so a competent doctor will able to change his/her technique, up or down, depending on the patient.

M$C: How much time do you dedicate to learning new techniques (if any)?
A whole lot! I spend at least one weekend a month, sometimes more, at seminars learning new techniques. I enjoy going to seminars such as Master Mind, where doctors with open attitudes, techniques and philosophies explicitly share with each other. Some times I get more out of a seminar from talking with doctors in the hallways or even at lunch than from formal training.

One of Dr. Pugsley's Associates, Dr. Jill Chapman, performs chiropractic manipulation on an injured patient.M$C: Do you have a favorite “patient success” story?
One of my best success stories happened early on in my practice and helped shape my attitude toward chiropractic. I was working as an associate doctor and I had a Navy Seal come in. He saw me on Thursday and was scheduled for surgery that Monday for a large ruptured disc. The Navy gave him a couple of months to see if he could resolve the problem with chiropractic. Since I was working as an associate, this Navy Seal was paying a high dollar cash amount for every visit and had been doing this for eight weeks. I was so poor (starving student syndrome) and I knew how much money the Seal made a month. So, at the end of the eight weeks, I approached him and told him that I felt he should discontinue care, because I knew it was expensive, and I knew it showed some response, but I knew it was not enough.

He told me that he didn’t want to give up on me or chiropractic and he was hoping that I would not give up on him. He credits his career and quality of life to chiropractic and he taught me to have faith, confidence and belief in my skills as a chiropractor.

M$C: Having a multidisciplinary practice, what advice can you offer our readers about setting up and maintaining such a practice in today’s healthcare system?
Do your research. I personally interviewed many different consul-tants and specialists, some of whom are very well known. Under close scrutiny, it became apparent that they did not truly possess the knowledge that was needed for an honest, safe, practice.

All together, Dr. Pugsley's team at his North County Office: Anylou, Dr. Chapman, Dr. Druet, and RosaM$C: Any final words or advice for our readers?
Do your best to enjoy what you are doing. I think the hardest part of being a chiropractor is being hit with negativity—most of which can come from members of our own profession. If you’re going to talk to other doctors, avoid those that are always complaining and get to the ones that you naturally want to spend time with because you know who they are.

If it weren’t for other doctors sharing and caring with me, I don’t believe that we would enjoy the degree of success that we do today.

You may contact Dr. Pugsley at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Our sincere thanks to Dr. Pugsley and his staff at Advantage Medical Group, 9903 Campo Road, Spring Valley, CA 91977. TAC

Editor’s Note: Do you have a million dollar practice that you’d like TAC to highlight in our Million Dollar Chiropractic column? We want your inspiring story. Contact us today. You can reach TAC’s editor Jaclyn Busch Touzard on our US direct line: 1-305-716-9212, or by email at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Interview with Dan Murphy, D.C.
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Written by Dr. Daniel J. Murphy D.C., D.A.B.C.O.   
Thursday, 08 July 2004 21:43

With this issue’s focus on Seminars & Education Opportunities, The American Chiropractor (TAC) interviews one of the most knowledgeable and respected speakers and educators in the chiropractic profession, Dr. Daniel Murphy.

A 1978 graduate of Western States Chiropractic College, Dr. Murphy began clinical practice in 1978, in Oregon.  Not long after, he became a part-time faculty member at Life Chiropractic College West, a position which has, perhaps, done more to shape his outstanding career than any other.

The Vice President of the International Chiropractic Association (ICA), Dr. Murphy is a 3-time recipient of the ICA Post-graduate Educator of the Year award.

He was awarded the Carl S. Cleveland, Jr., Educator of the year, in 1997, by the International Chiropractic Association of California.

In 2001, he was awarded Chiropractor of the Year, by the ICA of California, and that same year the Pediatric Chiropractor of the Year, given by Chiropractic Pediatric University.  In 2002, he was the top vote receiver for the leadership of the Virtual Chiropractic Association, a survey done by Dynamic Chiropractic.

Just last year, though, in 2003, he was awarded Chiropractor of the Year by Chiropractic Biophysics.  “This award,” says Dr. Murphy, “was most meaningful to me, because Chiropractic Biophysics has more chiropractic research studies published in the scientific literature than any other chiropractic group.”

TAC:  Tell us a little bit about yourself, Dr. Murphy!

Murphy:  I have two children, 17-year-old Danielle and 7-year-old Candiss.  I delivered both children, myself.  Both children are extremely healthy, and have never had an antibiotic or any other type of medical intervention.  Danielle has run my office since she was 15 years old, including phone, billings, paying bills, accounting, and banking.  Her sister, Candiss, helps.

I have written a quarterly column for the American Journal of Clinical Chiropractic for about 12 years or so, which is the reason most of the profession who know who I am.

I have contributed to two books.  I wrote a chapter on pediatric motor vehicle trauma in Pediatric Chiropractic, by Claudia Anrig, DC, and Greg Plaugher, DC.  I contributed to the book Motor Vehicle Collision Injuries by Lawrence Nordhoff, DC.  The second edition of Nordhoff’’s book will be published very soon.

The most important thing I do, though, is to maintain my 11th quarter class at Life Chiropractic College West.  I have been part-time faculty at Life West for about 23 years.  The job at Life West gives me the opportunity to do my best idea and concept integration.  I have a weekly meeting with the President of Life West, Gerald Clum.  Clum is smart and politically astute.  He continually updates me as to the global perspective of chiropractic, which makes both me and my classes unique.  His counsel and perspective are priceless to me.  My job at Life West also gives me free access to the resources of our library.  My knowledge and classes would not be possible without the help of our librarian at Life West, Barbara.  Barbara helps me run down articles and other resources that I use every week.

TAC: What influenced you to seek chiropractic as a career?

Murphy:  Two things influenced my decision to be a chiropractor.  As an asthmatic child, my greatest improvement came not from medicine, but from chiropractic.  I was treated by Ray Serafin, DC, from Pleasanton, and Charles Ward, DC, from Danville.

Then, in high school, my 44-year-old mother was diagnosed with lung cancer.  She was given a very poor prognosis even with surgery, radiation and chemotherapy.  Consequently, she declined these medical interventions and consulted a series of alternative healthcare providers.  As the oldest child at home with a drivers license, it fell to me to take my mother around to these alternative providers.

Her nutritional expert, William Kelly, DDS, reminded my mother that cancer is an immune system problem, and that the immune system is controlled by the nervous system, and that she needed regular chiropractic care.  I was a junior in high school, and the year was 1972.  By 1978, I was a practicing chiropractor.

My mother lived another 26 years, never returning to allopathic management.  She died of cancer, but she lived peacefully with cancer for 26 years, only showing symptoms in her last 14 weeks of life.  Her chiropractors were Gary Ellison of Sacramento and Dennis Greenlee of Auburn, CA.  Much of the nutritional approach that my mother used is reviewed in the 2003 book by neurosurgeon Russell Blaylock, titled Natural Strategies for Cancer Patients.  This is what my mother did, along with chiropractic, and it worked.

The experiences of my mother are the primary reason I am a chiropractor.  My classes reflect the message I learned from my mother’s case:  You can improve the function of the immune system with chiropractic and nutrition.  I have the best reference to support this approach that one has ever seen.  I, primarily, teach my subluxation neuro-immunology class through Chiropractic Biophysics (307-789-2088).  I, primarily, teach my nutritional neuro-immunology class through Erchonia Laser (480-633-3129) and through Nutri-West Nutrition (307-358-5066).

TAC:  Who were some of your early mentors as you began practicing?

Murphy:  My clinical abilities were influenced by many, including Daniel Beeson, DC, who gave me my first job as a chiropractor.  Beeson is a master adjuster and superior communicator.  I watched Beeson do more than 10,000 spinal adjustments before I graduated from chiropractic college.  Also, Dr. Vern Weber is a great adjuster and teacher, who spent countless hours with me helping me to become a good adjustor, as did Dr. Steve DeShaw, who is a master adjuster as well as a master communicator.  I worked for DeShaw for a year, learning as much as I could about patient management.

Don Harrison, DC, and I were partners for nearly 3 years.  I believe that Harrison knows more about spinal biomechanics than any other chiropractor.  I learned as much as I could from Harrison regarding spinal biomechanics and the correction of gravitational postural distortions.

Richard Stonebrink, DC, taught diplomate post-graduate orthopedic classes, and I attended his seminars one weekend per month for 6 years.  Stonebrink was the complete package of intelligence, education, clinical experience, and ability to treat and adjust patients.  He was the primary influence on my patient management style.  I passed my diplomate examinations in chiropractic orthopedics in 1985.

I completed neurology diplomate class with Ted Carrick, DC.  Carrick is so smart that he pulls the entire class up.  The basis of my current teaching on the subluxation complex and neuro-immunology is possible because of the information I learned from Carrick.

TAC:  Anyone who has heard you speak is amazed by your vast knowledge and comprehension in a variety of areas.  How’d you get to be so smart???

Murphy:  I am not that smart.  I am the product of good education and a lot of clinical experience.  I work very hard at what I do.  In reality, I do not know very much about anything, but I know a little about many different topics.  Consequently, my value to our profession is that of an idea integrator, a dot connector.  I have the unique ability to understand and teach how concepts that appear to be unrelated are, in fact, interrelated.  I am quite good at seeing the whole picture and integrating concepts, from science to politics.

I read more than most, and I can quickly integrate what I learn into my classes.  I want to be part of the solution in improving healthcare and in advancing the scientific principles of chiropractic.

TAC:  If you had to pick a list of seminars a chiropractor should attend every year (in an ideal world), which ones would you recommend?

Murphy:  Egotistically, I believe that my classes are the most important, and that every chiropractor should attend my classes.  Some chiropractors attend a class of mine once every year.  Some chiropractors have attended my classes more that 60 different times.

Other than my classes, I believe that the best information on spinal biomechanics and postural corrections are the series of classes offered Chiropractic Biophysics.  I learned so much in both orthopedic and neurology diplomate classes that I recommend them to everyone.

Nutritionally, I have learned the most from Michael Schmidt and David Seamen.  I am a fan of upper cervical chiropractic, especially the work of Roy Sweat.  My favorite speakers on chiropractic pediatrics are Joan Fallon and Claudia Anrig.  All chiropractors should take a class from Malik Slosberg from Life West.  The best laser class is from Rick Amy from Erchonia Lasers.  The best documentation seminars for personal injury and workers compensation classes art the Bullet Proof Seminars from Myologic.  There are so many other excellent classes that I will suffer the wrath of those I fail to mention.  Sorry.

TAC:  Can you share with us the topics about which you normally speak?

Murphy:  In my day, I was quite an athlete.  I have, therefore, had an interest in trauma.  Whiplash trauma has always been an emphasis in my practice.  I have taught classes in whiplash trauma since the 1970’s.  I teach a whiplash overview class for the International Chiropractic Association (800-423-4690) and, for 18 years, I have coordinated a 10-module year-long certification class in spinal trauma.  The certification is also through the ICA, leading to the initials CCST for Certified Chiropractic Spinal Trauma.  Nearly 1500 chiropractors have graduated from the program.  This year, it is being given in Chicago.  Next year it will move to Dallas.  I teach 7 of the 10 modules.  The other modules are taught by the best people I could find in documentation, radiology and law.  Next year, a new module will be added on low impact collisions, taught by Charles Davis, DC.  Davis teaches the same class for college credit at the University of California, Riverside.

TAC:  Tell us about your relationship with Myo-Logic and how it came about?

Murphy:  Harold McCoy, DC, from Myo-Logic has attended more then 60 of my classes, mostly on whiplash and spinal trauma.  McCoy put together a measurement outcome documentation system for chiropractors using the AMA Guidelines.  I have been using his system since about 1992.  It makes our court cases bullet proof.  It’s the best system for documenting impairment.

TAC:  More recently, you’ve been working with Nutri-West on your own line of nutritional supplements.  Can you tell us more about how this came about and why?

Murphy:  Nutri-West is a nutrition company, owned by the White family of Wyoming.  I met with Paul White, DC, from Nutri-West, last August.  He sat in on one of my classes.  He and his biochemists collected the references for the metabolic pathways I was reviewing in class, and he put together nutrition products consistent with those references.  I was the primary collector of the references they used to put together their omega-3 fatty acid products for both children and adults.  I also gave them the references to put together the fatty acid double bond protective co-factors, which should be taken by all who take omega-3 supplements.  Because Nutri-West followed the references I supplied them, they have a very unique omega-3 product and supportive co-factors, distinct from other omega-3 products that are available.

I also supplied some of the references for their fibromyalgia and their blood glucose nutritional products.  These are also very good products that work quite well.

TAC:  What is the most important advice you could offer a practicing chiropractor today?

Murphy:  That would be similar to what I tell my 11th quarter senior class at Life West in our last hour together:

1) Keep your overhead low.

2) Do a multiple doctor office to share the overhead and to have a fresh perspective on difficult cases.  This also lets each doctor take some time off.

3) Do a weekly patient education class.  Call it an exercise class and teach biomechanically sound exercises.  But also stress chiropractic for health and not just for aches and pains.  Talk about lifelong chiropractic care for wellness. Stress chiropractic for both children and the elderly.

4) Chiropractic works best with innate nutrition.  Tell patients of the dangers of trans fats, excess omega-6 fats, reduced omega-3 fats, excitotoxins, and refined carbohydrates.

5) Join a national and state organization to help protect your practice rights.  If you do not belong to a national and state organization, you are part of the problem.  The solution is to join, so that our politically astute leaders can use our money to protect our practice rights.

6) Do not allow the government or insurance companies or their representatives to decide what chiropractic is appropriate for.

7) Learn constantly, take seminars throughout your career, and at least read everything I recommend.*

8) Get out of debt.  Take the Whitehall seminar.

9) Know the major chiropractic premise and the references that support it:  The immune system is controlled by the sympathetic nervous system.  The sympathetic nervous system is influenced by spinal mechanics as we live, exist and function in a gravity environment. Chiropractic spinal adjustments inhibit the sympathetic nervous system, which improves immunity.

10) The nervous system will not work optimally unless the omega-6 and omega-3 fats are balanced.

TAC:  What are your future goals for yourself and the chiropractic profession?

Murphy:  In the future, I will continue to raise my daughters to view health and the world as differently as I do.  Danielle is already there, and I could not be happier or more proud.  Candiss is only seven, but I believe already on her way.

I will continue to learn more and do a better and better job on my classes.  I want to improve my understanding of how chiropractic works and what we can do to make chiropractic more effective.  I want to change the health attitude of the world.

I will not retire.  When I am too old to effectively travel, I hope to obtain a full-time position at a chiropractic college (ideally at Life West), and stay there until I am no longer an asset.  I would like to see my daughter, Danielle, turn 100 years of age, which means I have to make it to 132 years.

I am extremely happy with the direction and support of the International Chiropractic Association (ICA).  I will continue to serve them and to recruit new members to the organization.

*Dr. Murphy’s recommended reading materials are available through the Life Chiropractic College West Bookstore in Hayward, CA; phone (510) 780-4500.

Our sincere thanks to Dr. Murphy!  To contact Dr. Murphy, visit his website at TAC

Lotions, Gels and Creams
Written by Perry Isenberg   
Wednesday, 30 June 2004 20:52

TAC: Tell us a little bit about the history of Performance Health, Inc.

Isenberg: Performance Health, Inc. was formed in 1991 as the corporation charged with bringing Biofreeze Pain Relief to the healthcare market to enhance therapeutic modalities and relieve patient pain and discomfort between office visits.  In 1990, my partner, Craig Cox, met an international botanical chemist who had formulated a uniquely superior topical pain reliever that was extremely effective across a wide range of painful conditions.

Along with his brother, Chris Cox and I purchased the formulation and began to market Biofreeze hands-on to healthcare professionals.  Our first conference was the Florida Chiropractic Association (FCA), in August of 1991.

TAC: How are you giving back to the chiropractic profession?

BioFreeze is the co-sponsor for Prostrate Cancer climb to top of Mt. KilimanjaroIsenberg: At this time, we work with all major state associations and colleges.  We have a Biofreeze Scholarship at Logan Chiropractic College and at the new chiropractic school at Florida State University.  Gail Wiley, our Corporate Development Manager, is currently talking with all colleges to expand our scholarship program.

Annually, we also contribute in excess of $200,000 to various sponsorships, including our support of the Parker College Conference and the entire FCA program.  We also work closely with Palmer College of Chiropractic and the Chiropractic Olympics.  Our commitment is so deep and widespread, we would need all the pages is this magazine to thoroughly answer this question.

TAC: Being an insider on the "vendor" side of the profession, what advice do you have for our readers to help them make the best buying decisions?

Isenberg: Obviously, the best decision is to use the best products and services that help your Patients, your Practice, your Profession, and your Community.  This is the “PPPC” principal, and it should be your guide.  When you find a product that satisfies all of the above, it becomes a no-brainer.

We are going into our 14th year and we believe in the PPPC principal.  We use this guide when we choose suppliers for our business.

For selfish reasons, I will illustrate how we satisfy the PPPC principle:  Biofreeze helps patients manage their pain between office visits, can enhance therapy and provide  passive  revenue to help the practice.  We also support the profession and work all day long with individual practitioners on community events and projects.

We are proud of what we do and how we do it.  We’ve worked long and hard to manufacture quality products and be a company that you can be proud to do business with.

TAC: What are Performance Health's plans for the future?

Isenberg: Without giving away any trade secrets, we plan on introducing many new, exciting products and on continuing to become the best company we can be, so the profession is proud of us.

TAC: Any closing remarks or advice for our readers?

Isenberg: Our industry is very small and we continue to have ongoing division within, all the while dealing with large outside groups pecking at our ankles.  It is important to stay focused on the value of chiropractic care for the good of the population as a whole.  To remain strong and grow, we must support our own so, together, we can grow and continue to spread the value of chiropractic health and wellness. TAC

Office Supplies & Suppliers
Written by Rob Cooper   
Wednesday, 30 June 2004 20:49

The American Chiropractor (TAC), interviews Rob Cooper, President of Scrip, Inc., about his company's efforts to "give back" to the chiropractic profession.

TAC: Tell us a little bit about the history of Scrip, Inc.

Cooper:  I am just entering my 12th year with Scrip Chiropractic Supply, although Scrip has been serving the needs of doctors of chiropractic since 1968.  I know I speak for our entire staff of almost 70 employees when I say that we are proud to serve the chiropractic community in their delivery of a natural and drug free form of care.  Most of our employees are regular chiropractic patients, seeing a DC twice a month, at no cost to them, through our company-funded wellness care program.

As our name suggests, Scrip is a complete line supplier of chiropractic equipment and supplies.  We carry everything from A to Z for the chiropractic office, serving doctors of chiropractic mainly across the U.S., but we also have customers all over the world.  We have experienced huge growth over the past several years, largely because of our exceptional customer service.  Our people are not bound by a strict set of policies and procedures.  We listen to our customers and are very responsive to their needs.  Our customer service policies are designed to provide our people with the flexibility they need to make our customers happy in just about any situation.

TAC: How are you giving back to the chiropractic profession?

Cooper:  At Scrip, we take great pride in our support of the chiropractic profession.

The chiropractic profession is our marketplace so, naturally, we have a financial interest in seeing it flourish.  Each year, we provide financial support to a variety of chiropractic associations, organizations and schools.  Some examples of our support include contributions to chiropractic political action committees, sponsorships of seminars and special events and aid to associations, schools and student groups with their fundraising efforts.  Our Vice President, Steve Keller, and I are also happy to give of our time in an advisory capacity to a variety of chiropractic groups.  For example, I have served on the California Chiropractic Association’s board of directors for the past 5 years as “Public Corporate Director”.  In this volunteer position, I help them navigate the vendor community to help them achieve their goals.

TAC: Being an insider on the "vendor" side of the profession, what advice do you have for our readers to help them make the best buying decisions?

Office SuppliesCooper:  There are many fine products within our marketplace that can be purchased from a variety of supply companies.  Finding the best source for the products that will help your practice largely comes down to knowing as much as possible about the supplier before you actually purchase from them.  You need to ask some questions before you buy and I am not just referring to large ticket purchases.  (Consider these questions before buying supplies as well.)

1. Does the company you are purchasing from support the chiropractic profession?  Do they offer chiropractic health benefits to their employees?  Do they donate any money to support chiropractic at the national, state or local levels?  These and other support issues may seem unimportant to you (especially to your staff) when making buying decisions, but should not be overlooked!  Think about it, all other things being equal, wouldn’t you rather spend your money with a company that supports your profession than with one that doesn’t?  Don’t be afraid to ask your suppliers about what they are doing to support your profession.

2. Can I return it if it doesn’t work out for me or my patient?  (I am not just referring to equipment here; if your patient doesn’t like a pillow, will the company take it back from you with no restocking fee?

3. Does the company you are buying from have good support after the sale?  Do they have people who will spend as much time as needed with you to make sure you are comfortable with the operation and/or use of the products you have purchased from them?  (Again, I am not just referring to large ticket equipment items here.  For example, you may want some insight into how to present a cervical pillow to a patient.)

4. Does the company you are purchasing from provide repair/replacement service or do they just refer you back to the manufacturer if you have a problem?  This is very important.  The company you purchase a product from should be able to directly handle your repair/replacement or expedite it for you.  You should not have to spend your valuable time arranging repairs or replacements for equipment that is down or go through the hassle of dealing with the manufacturer directly to have a supply problem handled.

Our people are not bound by a strict set of policies and procedures. We listen to our customers and are very responsive to their needs.

5. Does the company you are purchasing from provide FREE loaner units on therapy equipment if your therapy unit goes down?  Again, this is very important.  You and your staff depend on your equipment.  Time spent waiting for a repair is revenue and profit lost.  The good supply companies will send you an exact or “like” unit to arrive at your office within a couple of business days.  This unit can be used by your office free of charge until your defective unit is repaired and received back at your office.

6. How quickly can your supplier ship your supply order?  The really good supply companies should be able to ship your supply orders the same day you place them, even if you place your order late in the day.  If you are not experiencing this type of service, you are dealing with the wrong company.

7. Is the company you are purchasing from an information resource?  I am not just referring to product information here, but am also referring to general questions.  The good supply companies are dealing with successful doctors everyday and may be able to put you in contact with another doctor on an issue of interest to you.

TAC: What are Scrip's plan for the future?

Cooper:  In the future, we will continue to find ways to become a better and better resource for the chiropractic office.  By this I mean that we will continue to expand our offering of products and services to become “the only place” a DC or office assistant needs to run a successful practice.  We will also continue to be a strong supporter of and friend to the chiropractic profession.  We appreciate the many individual doctors and chiropractic organizations who work tirelessly to expand, grow and protect the chiropractic profession.  These people deserve our support.

TAC: Any closing remarks or advice for our readers?

Cooper:  In closing, I would like to encourage doctors and CA’s to avoid purchasing out of habit (many offices do this!).  Invest some time in researching suppliers.  Look around, do some service comparisons and see what else is out there.  You’ll be glad you did.  TAC


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