Three Cheers for The American Chiropractor magazine! Hip, Hip, Hooray! This marks the 30th anniversary for The American Chiropractor in publication, and things have never been more exciting!
Evolving over the years from its beginning as a high energy upstart, for the "Education and Entertainment of The American Chiropractor," today The American Chiropractor (TAC) is "Dedicated to the Continuing Education and Advancement of the Chiropractic Professional," a subtle change indicative of the emphasis over the years from being a publication that mirrors and reflects the state of the profession, to being one which is dedicated to the continued advancement of the chiropractic professional.
Established in 1979, The American Chiropractor is a second generation family publication, originally founded by chiropractor (and father) Richard Busch, Jr. Now, over 30 years later, TAC is proud to claim three chiropractors in the family who are involved in the editorial direction of our publication. This firsthand access to the perspectives of two different generations of chiropractors is useful in guiding editorial content to connect with, and respect the different and growing needs of each genre.
Just within the last five years, there have been some amazing changes that have really been transformative for TAC. The first of which was a decision in 2006, to have our circulation audited voluntarily by BPA Worldwide, one of the most respected circulation auditing organizations in the publication industry. This is an expensive and time consuming process which TAC has taken upon itself as a way of further improving the publication’s credibility, and therefore, also that of the chiropractic profession as a whole. Our efforts have been rewarded by the acceptance as a BPA Worldwide member since July 2007.
Moving further in our quest to strengthen our reach in the chiropractic profession, as of January 2009, TAC increased its circulation by 40% from 35,000 to 50,000 chiropractors, effectively reaching at least 80% of the chiropractic market with every issue of TAC that mails.
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As the years progress, TAC remains committed to exploring new and exciting ways to spread the chiropractic message worldwide, as well as fostering a greater sense of community among chiropractors everywhere. Thanks for helping us make it to 30 years! Keep reading and participating! We look forward to celebrating with you the even greater things for chiropractic that lie ahead! To help give you an idea of where we’ve been and where we’re headed as a profession, be sure to read our leadership panel starting on page 14.
Keep up the great work!
Dr. Joseph Busch Jaclyn Busch Touzard Tracy Busch Pate