September 2012
September 2012

Director's Desk
From the Directors DeskFrom the Director's DeskJoseph P. Busch, B.A., D.C.Chiropractic adjusting instruments have come a long way from their beginning. The first revolutionary advance in the execution of a consistent chiropractic adjustment, through an adjusting instrument came through Dr. Arlan Fuhr’s first Activator instrument, being submitted to registration and...Read More >>

Special Feature
A Chiropractic Revolution: The History of Activator Instrument AdjustingA Chiropractic Revolution: The History of Activator Instrument AdjustingTAC Staff“Why did you develop an instrument to give a chiropractic adjustment?”   Dr. Arlan Fuhr has been asked that question frequently in the 45 years since the Activator Method was first in development. The answer is simple: his body hurt too...Read More >>
Marketing for Professionals: What Sets Us Apart from McDonald’s?Marketing for Professionals: What Sets Us Apart from McDonald’s?Mark Studin, D.C., F.A.S.B.E.(C), D.A.A.P.M., D.A.A.P.L.M.  McDonald's is possibly the most successful small business worldwide and that success was built on products that are possibly not the healthiest in the industry. In health care, we do not have the option to not be the best because...Read More >>
The 7 Online Channels Patients Use to Find a Good ChiropractorThe 7 Online Channels Patients Use to Find a Good...Sylvia Marten, MBAHow to Maximize Your Exposure on the Internet to Acquire Patients Remember the game Battleship? Imagine if you knew the squares where your opponents’ ships were placed. You obviously would have a huge advantage over your competitor. Now imagine if...Read More >>

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Kathy's Monthly Chronicles
The Hot and Cold of ItThe Hot and Cold of ItKathy Mills Chang, MCS-PDr. X has been in practice for more than 25 years. As a beloved and trusted practitioner in his town, his patient database bulges with past and present patients. Because the office is in a rural community, patients include farmers...Read More >>
Homeopathy
How to Be a SuperheroHow to Be a SuperheroFrank King, N.D., D.C.Calling all healing superheroes! Every doctor wants to be a superhero – to relieve suffering and provide curative solutions to their patients’ health challenges that others have been unable to resolve.    With today’s rapidly escalating levels of...Read More >>
Marketing
Marketing, Keep Your Actual Patients FirstMarketing, Keep Your Actual Patients FirstClaude CoteMarketing: Keep your actual patients first.   During my 22 years of experience working in chiropractic offices, I have seen offices growing with just 10 new patients per month, while some others need 50 new patients per month to grow.  Why...Read More >>
3 Marketing Mistakes That Lead to Chiropractor Burnout3 Marketing Mistakes That Lead to Chiropractor BurnoutJennifer MichelleYou may think of burnout as stemming from having a workaholic approach to your practice or from experiencing a major life trauma.    That’s not necessarily the case, though. In fact, one of the easiest ways for a chiropractor to burnout...Read More >>
Nutrition
DetoxificationDetoxificationLynn Toohey, D.C.We all know that detoxifying is good for us, but how do you choose a good protocol to follow?  When we remove toxins that have built up over years, it is just as important to consider things we DON’T do...Read More >>

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Yellow Pages
Chiropractor Faces 125 Fraud CountsChiropractor Faces 125 Fraud CountsTAC Staff: Yellow PagesPATERSON, NJ--A chiropractor with offices in Paterson and Jersey City has been charged with 125 counts of insurance fraud for allegedly faking the claims of car accident victims so that they would appear to need continued care, the state attorney...Read More >>
British Physiotherapists and Podiatrists Become the First in World to Prescribe Medicines to Their PatientsBritish Physiotherapists and Podiatrists Become the First in World to...TAC Staff: Yellow PagesUNITED KINGDOM--New legislation means they will no longer have to refer patients back to a General Physician (GP) or other healthcare workers if medications such as painkillers and anti-inflammatories are needed, the Department of Health (DH) said.  A DH spokesman...Read More >>
Perspective
Unhealthy Doctors Are Poor Role Models for PatientsUnhealthy Doctors Are Poor Role Models for PatientsCorey Mote, DCIt seems that today’s doctors, from all specialties, are doing a poorer job of representation when it comes to health and well-being. You see it everywhere now – doctors that are obese themselves are consulting with patients on how to...Read More >>
Seeing Is BelievingSeeing Is BelievingEric S. Kaplan, D.C.Leaders See The Future One quality that all leaders have in common is that they have a clear and exciting vision for the future. This is something that only a leader can have. Only a leader can think about the...Read More >>

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